{"id":3607,"date":"2014-02-13T09:00:16","date_gmt":"2014-02-13T09:00:16","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/benchmark-5-business-lessons-from-the-sochi-winter-olympics\/"},"modified":"2020-01-20T17:15:42","modified_gmt":"2020-01-20T17:15:42","slug":"benchmark-5-business-lessons-from-the-sochi-winter-olympics","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/benchmark-5-business-lessons-from-the-sochi-winter-olympics\/","title":{"rendered":"Benchmark 5: Business Lessons From the Sochi Winter Olympics"},"content":{"rendered":"

The Olympics are always exciting. One, because they don\u2019t happen every year. Two, because there\u2019s always incredible story lines. Some athletes train their who lives for one fleeting moment. It\u2019s amazing to watch. That\u2019s why I wrote the Benchmark 5: Business Lessons From the Sochi Winter Olympics.<\/p>\n

    \n
  1. Train tirelessly for a singular goal.<\/strong> Sometimes, it\u2019s hard to lose sight of the bigger picture. When you\u2019re an Olympic athlete, it\u2019s probably hard to be training for something that is three years away. They stay focused and their hard work and determination pays off when they march around the opening ceremonies representing their countries. Stay driven.<\/li>\n
  2. Be aware of cultural differences.<\/strong> With the Internet, it\u2019s easier than ever for businesses to go global. It\u2019s important to understand who you may be perceived in various places. While the @SochiProblems account has been entertaining, it\u2019s gotten some blowback from some saying it\u2019s American\u2019s being snobby.<\/li>\n
  3. Playing hurt isn\u2019t always the best game plan.<\/strong> Bob Costas tried to stay on the NBC broadcast, despite having pink eye in both eyes. The conversation became about his eyes, rather than the Olympics. It\u2019s honorable to play hurt, work sick, etc., but sometimes it would be at the expense of the best work possible.<\/li>\n
  4. It\u2019s hard to stay the best.<\/strong> Shaun White was attempting his 3rd straight gold this year in the Olympics. He fell in his final run, ending his golden hopes. When (if) you\u2019re on top, remember how hard everyone else is working to get where you are. It will help drive you to stay there.<\/li>\n
  5. Don\u2019t be afraid to laugh at yourself.<\/strong> Russia has gotten it\u2019s fair share of criticism for the Sochi Olympics. Plenty of it is merited (like the human rights concerns). Some of it is probably unfair. At least Russia can also laugh at itself. When a video of the Russian Police Choir went viral, Russia decided they\u2019d rather be in on the joke. They reprised their performance during the opening ceremonies, and boy is it gold. Sometimes, it\u2019s ok for others to have a little fun at your expense. It will humanize your company and your brand.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    The Olympics are always exciting. One, because they don\u2019t happen every year. Two, because there\u2019s always incredible story lines. Some athletes train their who lives for one fleeting moment. It\u2019s amazing to watch. That\u2019s why I wrote the Benchmark 5: Business Lessons From the Sochi Winter Olympics. Train tirelessly for a singular goal. Sometimes, it\u2019s…<\/p>\n","protected":false},"author":26,"featured_media":3608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_bme_ai_translator_target_languages":[],"_bme_ai_translator_force_retranslate":false,"footnotes":""},"categories":[2171],"tags":[18,1702,1703,1704],"class_list":["post-3607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond","tag-benchmark","tag-olympics","tag-sochi","tag-winter"],"yoast_head":"\nBenchmark 5: Business Lessons From the Sochi Winter Olympics - Benchmark Email India<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benchmark 5: Business Lessons From the Sochi Winter Olympics - Benchmark Email India\" \/>\n<meta property=\"og:description\" content=\"The Olympics are always exciting. 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