{"id":3621,"date":"2014-02-19T09:00:41","date_gmt":"2014-02-19T09:00:41","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/the-creativity-productivity-paradox-cultivating-the-creative-thinker\/"},"modified":"2020-06-05T20:07:09","modified_gmt":"2020-06-05T20:07:09","slug":"the-creativity-productivity-paradox-cultivating-the-creative-thinker","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/the-creativity-productivity-paradox-cultivating-the-creative-thinker\/","title":{"rendered":"The Creativity-Productivity Paradox: Cultivating the Creative Thinker"},"content":{"rendered":"

Since the tail end of 2013, I\u2019ve seen a flood of posts alternating between productivity and creativity tips. On the one hand, we\u2019re pressed to toil away at lightening speeds in the never ending quest to perform an inhuman number of tasks. All this productivity is meant to poise us at a performance pinnacle, sadistically aligning with a cultish need to thwart sleep and measure success by a barometer gauging our time-crunching \u201cbusyness\u201d. And then there\u2019s creativity. We\u2019ve simultaneously discovered the imperative for creativity, derived from (as I perceive) a flexible marketplace that allows us to stretch ourselves to think outside the box.<\/p>\n

Increased workplace flexibility and a spike in new media tools and technology have opened up a new space for a flourishing exchange of ideas. As with any time in history where cultures meet in an open space, we raise the benchmark by reaching new heights through exploration and collaboration. In more recent times this open space has been introduced in several dimensions: first, by start-ups redefining challenging traditional business model, and secondly by business needs that continue to evolve as necessary in order to cater to a diverging audience.<\/p>\n

Social technology has also changed how we define ourselves, how we view each other, and how we interact based on those presuppositions. Not only are we building a greater number of bridges connecting people and ideas, we\u2019ve also begun building a more fibrous bridges within ourselves. We\u2019re no longer content with business as usual; just as our environment, as individuals we\u2019re seeking innovative new ways to stretch limits. We want be productive and we want to be more creative about what we achieve within our hours of productivity.<\/p>\n

The blinding irony of this creativity-productivity paradox is that we\u2019re simply unable to do both or be both. At its core, productive creativity is an oxymoron that (while it can be conquered) leaves us presently in a workplace limbo. In fact, we\u2019re failing at both because in a culture of instant gratification, we think simply reading about creativity\/productivity tips is enough to get us creative and productive in nature. This is where we\u2019re wrong.<\/p>\n

In order for us to be creative, we need to understand the theories behind creativity; and in order for us to be productive, we first need to assess what it is that we\u2019re striving toward.<\/p>\n

This three part post not only aims to sift through the creativity-productivity fog we\u2019re currently in, but it gets you through to the other side. I\u2019ve been curating on this subject since December 2013, when I first noticed the paradox, and have boiled the list down to roughly 56 key posts on the subject (please leave a comment if you\u2019d like the full list), which I\u2019ll refer to in an effort to construct a functional two-way bridge between creativity and productivity.<\/p>\n

We can begin by answering the question, \u201cwhat is creativity?\u201d<\/p>\n

In business, creativity is ideation that\u2019s either revolutionary<\/a> or that diverges in an expressive way that merges \u201clife as art\u201d with nuts and bolts utility. Yet contrary to the myth, creativity isn\u2019t exactly playful nonsense; it means more than just something most of us learned in art class.<\/p>\n

At its core, creativity is a lens through which we view the world.<\/p>\n

In fact, even you\u2019re brain knows that the process of creative thought is not a fun-filled path; it requires discipline. A Fast Company<\/em> article entitled \u201cThe Science of Great Ideas \u2013 How to Train Your Creative Brain\u201d, points out the three areas required for creative thinking: (1) the attentional control network, which aides in targeted focus, (2) imagination network, and (3) the attentional flexibility network, which \u201chas the important role of monitoring what\u2019s going on around us, as well as inside our brains,\u201d relied upon for switching between the other networks. Clearly, even your brain has a system for creative thought, one that respects a need for discipline and focus \u2013 and one that physically begins restructuring neural pathways the moment you start thinking differently. Your brain also knows that creative thought includes the ability to accommodate multiple streams of information and thought-exchange.<\/p>\n

James Webb Young, author of A Technique for Producing Ideas<\/em>, understands this concept. Like Albert Einstein, who believed that combinatory play was the secret to genius, Young believes that \u201can idea is nothing more or less than a new combination of old elements,\u201d and that \u201cthe capacity to bring old elements into new combinations depends largely on the ability to see relationships.\u201d However, new ideas won\u2019t come to people who lack passion for their field, who clock out at 5pm, or who lack a healthy curiosity about things. New ideas come to people who expose their mind to new information, thereby providing their brain with the saturated material it needs to \u2018play\u2019. When we talk about genius, when we discuss ground-breaking new ideas, we\u2019re simply often drawing attention to people who offer us a new way to think about something. In this way, being a creative thinker doesn\u2019t mean you have to reinvent the wheel; it means you\u2019re able to think about the wheel in a new way.<\/p>\n","protected":false},"excerpt":{"rendered":"

Since the tail end of 2013, I\u2019ve seen a flood of posts alternating between productivity and creativity tips. On the one hand, we\u2019re pressed to toil away at lightening speeds in the never ending quest to perform an inhuman number of tasks. All this productivity is meant to poise us at a performance pinnacle, sadistically…<\/p>\n","protected":false},"author":309,"featured_media":3622,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[1716,1717,1718],"class_list":["post-3621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond","tag-creativity","tag-paradox","tag-productivity"],"yoast_head":"\nThe Creativity-Productivity Paradox: Cultivating the Creative Thinker - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Creativity-Productivity Paradox: Cultivating the Creative Thinker - in\" \/>\n<meta property=\"og:description\" content=\"Since the tail end of 2013, I\u2019ve seen a flood of posts alternating between productivity and creativity tips. 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