{"id":3651,"date":"2014-02-27T09:00:17","date_gmt":"2014-02-27T09:00:17","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/mobile-marketing-how-retailers-use-mobile\/"},"modified":"2020-01-16T22:11:00","modified_gmt":"2020-01-16T22:11:00","slug":"mobile-marketing-how-retailers-use-mobile","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/mobile-marketing-how-retailers-use-mobile\/","title":{"rendered":"Mobile Marketing: How Retailers Use Mobile"},"content":{"rendered":"<p>A few weeks ago, I went to an Improv Show in which they strategically used mobile marketing on a half-bored audience waiting for the show to start. They screen in front flashed an offer to text a code in exchange for a few free show tickets. Since we had nothing else to do and had just paid for a show, the offer of a few free tickets seemed pretty enticing. Deciding to go for it, we texted a short line of code and were rewarded with free tickets that I\u2019ve already misplaced somewhere. However, a week later I started getting text offers from the improve theater for reminders of upcoming shows and additional weekday discount offers. What weeks ago was a soon forgotten pledge to \u201ccome here more often\u201d is now rekindled each time I receive a relatively unobtrusive text here and there. It was mobile marketing at its finest.<\/p>\n<p>By 2017, businesses will spend 7.4 billion in mobile messaging and I can see why. It\u2019s direct marketing that captures your attention and is guaranteed to at least get businesses noticed. And it makes sense for businesses too. With over 80% of consumers using a smartphone to shop, not to mention the billions that have a smart phone ready to opt-into the above example of mobile marketing strategies, it\u2019s simply a digital place where your consumers are. If you\u2019re not there too, you\u2019re missing out on arguably the biggest market \u2013 bigger than automobile manufacturing, agriculture, and the entertainment industry.<\/p>\n<p>Furthermore, retailers that embrace mobile also know that\u2026<\/p>\n<p><strong>Mobile Marketing Triggers Conversion:<\/strong> 64% have made a mobile purchase after seeing a mobile ad but nearly 74% haven\u2019t received mobile ads from their favorite brands. Source: <em>Mobile Advertising survey 2012<\/em><\/p>\n<p>It can cost five to 15 times more to acquire a new customer than to gain repeat business from an existing one. Source: <em>Restaurant Success by the Numbers<\/em><\/p>\n<p><strong>Mobile Marketing Boosts Location-Based Marketing Success:<\/strong> 65% of mobile users said they used their mobile device to find a business to make an in-store purchase. Source: <a href=\"https:\/\/www.google.com\/\">Google.com<\/a><\/p>\n<p>27% of companies worldwide planned to implement location-based marketing in 2013. Source: <em>Econsultancy 2013<\/em><\/p>\n<p><strong>Mobile Marketing Helps Escape the Social Media Bubble:<\/strong> Last year, only 12% of shoppers bought through social media. Source: <em>PwC 2013<\/em><\/p>\n<p><strong>Mobile Marketing Encourages Business Transparency:<\/strong> 40% of shoppers consult 3 or more channels before purchase compared to 10% in 2002. Source: <em>Conlumino and Webloyalty 2012<\/em><\/p>\n<p>The number one reason why small businesses are suffering with the fast evolving new markets is simply due to a lack of time and resources. They\u2019re often just one person; and even with a budget for simple fixes, they\u2019re slow to give up control to someone who can target key areas. If you\u2019re not sure you need mobile marketing tweaks, then I recommend DeviceAnywhere and <a href=\"https:\/\/www.perfecto.io\/\">PerfectoMobile<\/a>, which let you see what your site looks like to other users. You won\u2019t just get one look, but a kaleidoscope of what your site looks like through seven different phone models.<\/p>\n<p>Companies already engaging in a plan have reported an 84% increase in business and (per Convince and Convert) 78% of retailers plan to invest in mobile this year. Simply put, it\u2019s not just an additional investment opportunity into your business; it\u2019s the way business is performed. It\u2019s the equivalent to not even having an online presence, which 10 years ago was an option but today would be considered quite fool-hardy. Mobile optimization is already heading in the same direction \u2013 and if we look at the facts, it\u2019s already there.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few weeks ago, I went to an Improv Show in which they strategically used mobile marketing on a half-bored audience waiting for the show to start. They screen in front flashed an offer to text a code in exchange for a few free show tickets. 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