The CEO did not sign
\nThe approval to stray
\nFrom the very tight budget
\nOn that cold, cold, wet day.<\/p>\n
That left all of marketing
\nThe whole motley crew
\nMad, crazed, frustrated
\nAnd plotting a coup.<\/p>\n
Their branding promotions
\nWere brought down to a crawl.
\nSo they sat helplessly
\nAs their campaigns hit the wall.<\/p>\n
All they could do was to
\nSit
\nSit
\nSit
\nSit
\nAnd they did not like it
\nNot one little bit.<\/p>\n
BUMP!<\/p>\n
And then
\nTheir metrics went BUMP!
\nThat bump made them all jump!<\/p>\n
They looked!
\nAnd they saw it stretch out from over the land!
\nThey looked!
\nAnd they saw it!
\nThe Brand That\u2019s Not Bland!<\/p>\n
And it said to them,
\n\u201cWhy do you sit there like that?
\nI know you have no budget
\nAnd can\u2019t allocate money.
\nBut you can still launch
\nA campaign that\u2019s not crummy!\u201d<\/p>\n
\u201cI know some strategies we could use,\u201d
\nSaid the Brand.
\n\u201cI know some good tricks,\u201d
\nSaid the Brand That\u2019s Not Bland.
\n\u201cA lot of good tricks.
\nI will show them to you.
\nYour bottom line
\nWill be very happy if I do.\u201d<\/p>\n
The whole Marketing Department
\nDid not know what to say.
\nIt sounded ok so in the Brand\u2019s direction
\nThey were willing to sway.<\/p>\n
But Accounting said, \u201cNo! No!
\nMake that Brand go away!
\nTell that Brand That\u2019s Not Bland
\nYou do NOT want to play.
\nHe should not be here.
\nHe should not be about.
\nHe should not be here
\nWe can\u2019t afford to take that route!\u201d<\/p>\n
\u201cNow! Now! Have no fear.
\nHave no fear!\u201d said the Brand.
\n\u201cMy tricks don\u2019t cost money,\u201d
\nSaid the Brand That\u2019s Not Bland.
\n\u201cWhy, we can make
\nLots of good cash, truly abundant
\nWith a game that I call
\nUP-UP-UP with accountants!<\/p>\n
“Put me down!” said the accountant.
\n“This is not profitable at all!
\nPut me down!” said the accountant.
\n“Or the cashflow will fall!”<\/p>\n
\u201cHave no fear!\u201d said the Brand.
\n\u201cI won\u2019t let profits fall.
\nI will have them rise high
\nIn a great big cash haul.
\nYou\u2019ve left your online strategy
\nCompletely unmanned!
\nYou\u2019re not engaging your customers!\u201d
\nSaid the Brand\u2026<\/p>\n
\u201cLook at social media!
\nLook at social media now!\u201d said the Brand.
\n\u201cYou can have direct conversations
\nWith prospects everywhere
\nAn effective branding approach
\nThat your budgets won\u2019t squish!
\nYour fans will respond with
\nLots of comments they want to dish!
\nAnd look!
\nThat will drive conversions
\nBut that is not all!
\nOh, no.
\nThat is not all\u2026<\/p>\n
\u201cLook at social media!
\nLook at social media!
\nLook at social media NOW!
\nYou can boost your backlinks
\nWithout resorting to black hats
\nThe opt-ins will be massive
\nYour clickthroughs will skyrocket
\nAlong with your KPI levels!
\nYour message will go viral
\nThrough your customer community!
\nIt\u2019s a truly grand plan!
\nAnd all that it takes is
\nA commitment from your whole clan!
\nOne that all departments will span
\nAnd your customers enthrall!
\nBut that is not all.
\nOh, no.
\nThat is not all\u2026\u201d<\/p>\n
That is what the Brand said\u2026
\nAs Accounting fell on their head!
\nThey came down with a bump
\nAnd they started to bawl.
\nIt was clear the pencil-pushers
\nWere itching for a brawl.<\/p>\n
\u201cSocial media is expensive!
\nWith danger this is fraught.\u201d
\nThey said, “Do we like this?”
\nOh, no! We do not.
\nThis is not a good game,”
\nSaid Accounting, having a fit.
\n“No, we do not like it,
\nNot one little bit!”<\/p>\n
\u201cYou\u2019re missing the point!\u201d
\nSaid the Brand to the CPAs.
\n\u201cSocial media is here to stay!
\nIt\u2019s not just a passing craze!
\nIf you think you can ignore it
\nGive your head a shake!
\nSocial media rocks!
\nSo go claim your stake!
\nIt\u2019s the best marketing plan
\nTo have your branding get hot!
\nIf you keep on denying that
\nThen you don\u2019t know squat!\u201d<\/p>\n
\u201cSo pay close attention
\nTo the strategy I\u2019ve taught.\u201d
\nSaid the Brand That\u2019s Not Bland,
\n\u201cAnd give it your best shot!
\nBut before I go away,
\nOne more thing that I know,
\nBefore that I go,\u201d said the Brand That\u2019s Not Bland
\nSo
\nSo
\nSo
\nKeep your Face on your Facebook
\nKeep your Twitter A-Twitting
\nKeep your Google A-Plussing
\nAnd your LinkedIn A-Linking
\nGet your head out of the sand
\nJoin the social media band
\nGet your pages well-fanned
\nAnd your brand won\u2019t be bland!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
The CEO did not sign The approval to stray From the very tight budget On that cold, cold, wet day. That left all of marketing The whole motley crew Mad, crazed, frustrated And plotting a coup. Their branding promotions Were brought down to a crawl. So they sat helplessly As their campaigns hit the wall.…<\/p>\n","protected":false},"author":139,"featured_media":3690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[1763,1764,1765,1766],"class_list":["post-3689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond","tag-brand","tag-dr-seuss","tag-stand","tag-bland"],"yoast_head":"\n