\u201cToday you are You, that is truer than true. There is no one alive who is Youer than You.\u201d<\/i>\u00a0– Dr. Seuss<\/p>\n
Dr. Seuss. Altogether, his books have sold over 600 million copies. Back in 2000, when Publishers Weekly<\/i> put together a list of the top 100 best-selling children\u2019s books of all time, 16 of them were written by the good doctor. In 2012, however, the amazing evergreen brand of Seuss \u2026 received a profuse boost!<\/p>\n
For the first time ever, five Dr. Seuss books cracked the top fifty best-sellers list all at once. That had never happened before \u2013 but now, 21 years after his death, Seuss was suddenly selling more than ever before. Why? Well, this sales bonanza was linked to a very specific event \u2013 the release of the animated film adaptation of The Lorax<\/i>, which helped the Seuss catalog reach a whole new audience.<\/p>\n
Now \u2013 wouldn\u2019t it be grand if your brand had that kind of helping hand?<\/p>\n
Showing the Glory of Your Story<\/strong><\/p>\n When any brand successfully transitions its story to film, it reengages its current followers \u2013 and expands its appeal to an entirely new audience. That\u2019s exactly what The Lorax<\/i> did for Dr. Seuss \u2013 and what a Branded Film can do for you.<\/p>\n The Branded Film is a relatively new and powerful tool for professionals and entrepreneurs. That\u2019s because, in recent years, due to advances in digital technology, the costs of producing these kinds of movies have dropped considerably, while the ability to \u201cshare\u201d these movies (through a variety of online outlets) has increased considerably. The Lorax<\/i>, strictly speaking, isn\u2019t a Branded Film \u2013 but there are plenty of other examples where the movies\u2019 success translated directly to their subjects\u2019 careers.<\/p>\n Rudy<\/i>, the 1993 sports film which chronicled the uplifting story of a Notre Dame student who desperately wanted a shot on the football team turned Daniel “Rudy” Ruettiger into a successful motivational speaker and best-selling author. Similarly, you might not know the name Michael Moore today, if he hadn\u2019t started making himself the main subject of his controversial documentaries. You can argue with his politics, but you can\u2019t argue with his huge celebrity profile.<\/p>\n Then there\u2019s Justin Bieber. Before his current legal problems cropped up, his management team produced a concert documentary, Never Say Never<\/i> in 2011. This was the ultimate Branded Film event – as Forbes<\/i> put it in their article, “The Secret Behind Justin Bieber’s Success” (Feb. 25, 2011), \u201cNever Say Never<\/i> was a brilliant way for the Bieber brand team to tell its story.\u201d<\/p>\n Getting Your Production Done to Perfection<\/strong><\/p>\n If you\u2019re considering producing a Branded Film for your business, here are a few tips on how to make sure your story gets told the most effectively:<\/p>\n There\u2019s nothing worse than a Branded Film that looks like it was shot by a junior high school kid using a video camera for the first time. A professional videographer who properly light and shoot your \u201cscenes\u201d properly is more than worth the price.<\/p>\n Your Branded Film shouldn\u2019t just be you talking about how great you are. Instead, tell your story through other people\u2019s words. Your relatives, clients, business associates all can weigh in \u2013 and through the proper questioning and editing, you can easily structure the kind of imagery you want to communicate.<\/p>\n There are hundreds of different stories you could tell about yourself \u2013 but only one right one. We\u2019ve made it our business to thoroughly study the art of storytelling so we can craft the correct narratives for our clients. Make sure yours is honest, relevant and offers the kind of emotional connection that will hook your viewers.<\/p>\n A Branded Film can be the ultimate personal marketing tool. By presenting your story through a compelling high-quality presentation, you become a flesh and blood person your audience can bond with – and not just another businessperson trying to make a sale. You also create more personality-driven opportunities for yourself.<\/p>\n Or, in the words of everybody\u2019s favorite doctor\u2026<\/p>\n \u201cAnd will you succeed? Yes indeed, yes indeed! Ninety-eight and three-quarters percent guaranteed!\u201d<\/i>\u00a0– Dr. Seuss<\/p>\n","protected":false},"excerpt":{"rendered":" \u201cToday you are You, that is truer than true. There is no one alive who is Youer than You.\u201d\u00a0– Dr. Seuss Dr. Seuss. Altogether, his books have sold over 600 million copies. Back in 2000, when Publishers Weekly put together a list of the top 100 best-selling children\u2019s books of all time, 16 of them…<\/p>\n","protected":false},"author":253,"featured_media":3696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[1763,1766,1770,1771],"class_list":["post-3695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond","tag-brand","tag-bland","tag-branded","tag-movie"],"yoast_head":"\n\n
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