{"id":3749,"date":"2014-04-11T03:00:37","date_gmt":"2014-04-11T03:00:37","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/you-are-what-you-wear-how-boring-dress-codes-are-busting-your-brand\/"},"modified":"2020-06-05T20:07:02","modified_gmt":"2020-06-05T20:07:02","slug":"you-are-what-you-wear-how-boring-dress-codes-are-busting-your-brand","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/you-are-what-you-wear-how-boring-dress-codes-are-busting-your-brand\/","title":{"rendered":"You Are What You Wear: How Boring Dress Codes Are Busting Your Brand"},"content":{"rendered":"<p>In the previous post, \u201cDrab Dress Codes: Getting to the Bottom of Beleaguered Corporate Wear\u201d, we ventured into the origin of the corporate uniform &#8211; the suit. What\u2019s now seen as a power piece in executive boardrooms was once a tool of a corporate caste system between men and women. No less harming to the idea of individualism and creativity, the suit has also crippled men into a state of suspended animation. They\u2019re no better or worse for wear than they were over half a century ago.<\/p>\n<h2>Dressing for Your Brand<\/h2>\n<p>The idea of formal business attire does nothing to cultivate identity for both personal and corporate brands. Of course, if your goal is to have no identity, as is the case for established politicians, attorneys, investment bankers and venture capitalists, then by all means carry on. However, even politicians are realizing the need for banking on a personal brand and some of the most reputable attorneys I know are wisely choosing to incorporate an element of personal flair into their wardrobe.<\/p>\n<p>In short, you don\u2019t have to hide or wash away your identity in order to thrive in the workplace. In fact, I\u2019d argue that doing so not only damages brand value, but it\u2019s actually damaging your work environment.<\/p>\n<h2>Dress Code + Productivity<\/h2>\n<p>Strict dress codes aren\u2019t only a harbinger for turn-over; they\u2019re a Petri dish for lost productivity. Lydia Dishman wrote a surprising article for Fast Company, titled \u201cThe Surprising Productivity Secrets Hidden in Your Clothes.\u201d In it she noted how studies show wearing a white lab code instantly makes people feel more productivity, saying \u201cwearing a lab coat described as a doctor\u2019s coat increased sustained attention compared to wearing a lab coat described as a painter\u2019s coat.\u201d However, formality isn\u2019t without it\u2019s drawbacks since \u201crespondents felt most authoritative, trustworthy, and competent when wearing formal business attire but friendliest when wearing casual or business casual attire.\u201d<\/p>\n<p>In another article called \u201cDo Dress Codes at the Office Work,\u201d Lydia shared the <a href=\"http:\/\/www.fastcompany.com\/3018572\/how-to-be-a-success-at-everything\/do-dress-codes-at-the-office-work\" target=\"_blank\" rel=\"noopener noreferrer\">perspectives of various employees across a spectrum of industries<\/a>. The underlying message dictated how draconian dress codes not only brewed resentment but that dress codes should also factor the audience we\u2019re trying to reach.<\/p>\n<p>Millennials understand this.<\/p>\n<h2>The Millennial Dress Code<\/h2>\n<p>The best place to look to a counter culture for office wear starts with <a href=\"https:\/\/benchmarkemail.com\/blog\/how-to-market-to-millennials\/\">Millennials<\/a>, where the idea of a dress code is as versatile as their approach to work. In an earlier Benchmark article titled \u201c<a href=\"https:\/\/benchmarkemail.com\/blog\/the-hr-guide-to-millennials\/\">The HR Guide to Millennials<\/a>,\u201d I wrote: \u201chow you dress (or require your employees to dress) is a reflection of where you\u2019re at. If you\u2019re still holding onto primitive dress codes, you haven\u2019t looked up long enough to realize that today\u2019s youngest start-up successes wear sneakers and a hoodie. Millennials get this.\u201d<\/p>\n<p>For Millennial thinkers, and per Lydia, the \u201csuit and tie are symbols of a non-progressive institute that probably also isn\u2019t on board with their values.\u201d These are likely companies that see people on their payroll as employees rather than team member. They tend to be rigid in their rules and are usually seen as a pit-stop on the way to bigger and better things by forward thinking futurists. In fact, a <i>Wall Street Journal<\/i> article titled \u201cSuccess Outside the Dress Code\u201d, relies on a key Harvard research suggesting \u201cthat <a href=\"http:\/\/www.inc.com\/laura-montini\/dare-to-dress-different-for-an-instant-status-upgrade.html\" target=\"_blank\" rel=\"noopener noreferrer\">nonconformists<\/a> are perceived to be higher-standing individuals.\u201d<\/p>\n<p>Yet you may not need to dress differently to stand out. You may already be standing out.<\/p>\n<h2>Dress Code Profiling<\/h2>\n<p>Annie of Insideology also asks key question that I\u2019ve yet to see anyone really ask: \u201cif your work wardrobe is utterly at odds with your personal style, could it simply be that you\u2019re in the wrong job?\u201d<\/p>\n<p>Possibly.<\/p>\n<p>A generation ago, we still dressed for our job. We put aside our own identity and (as duty dictated), donned the dress that our employers expected of us \u2013 right down to itchy nude-toned nylon pantyhose. Those days are pretty much gone. So unless you\u2019re working in costume, the workplace of today doesn\u2019t expect you to give up who you are. While the rule of thumb is good taste and moderation, an often unstated understanding between you and your employer is that you shouldn\u2019t have to transform into a different character to \u2018fit in\u2019 at your workplace. Based on this reasoning, creative types will drift into creative industries and executive-loving types will embrace suits, while innovators learn to fill out their own hybrid form of dress that is comfortable pairing vintage tees with sport coats. The bottom line here is that not only are we utilizing dress as a branding tool, we\u2019re also using clothes as a means to help identify natural team players that will seamlessly find a place in your corporate culture.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the previous post, \u201cDrab Dress Codes: Getting to the Bottom of Beleaguered Corporate Wear\u201d, we ventured into the origin of the corporate uniform &#8211; the suit. What\u2019s now seen as a power piece in executive boardrooms was once a tool of a corporate caste system between men and women. No less harming to the&hellip;<\/p>\n","protected":false},"author":309,"featured_media":3750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[1763,1801,1805,1806,1807],"class_list":["post-3749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond","tag-brand","tag-dress","tag-boring","tag-busting","tag-codes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>You Are What You Wear: How Boring Dress Codes Are Busting Your Brand - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"You Are What You Wear: How Boring Dress Codes Are Busting Your Brand - in\" \/>\n<meta property=\"og:description\" content=\"In the previous post, \u201cDrab Dress Codes: Getting to the Bottom of Beleaguered Corporate Wear\u201d, we ventured into the origin of the corporate uniform &#8211; the suit. What\u2019s now seen as a power piece in executive boardrooms was once a tool of a corporate caste system between men and women. No less harming to the&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/in\/you-are-what-you-wear-how-boring-dress-codes-are-busting-your-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"in\" \/>\n<meta property=\"article:published_time\" content=\"2014-04-11T03:00:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-05T20:07:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/boring-dress-codes.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Shireen Qudosi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shireen Qudosi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/you-are-what-you-wear-how-boring-dress-codes-are-busting-your-brand\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/you-are-what-you-wear-how-boring-dress-codes-are-busting-your-brand\\\/\"},\"author\":{\"name\":\"Shireen Qudosi\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/person\\\/e4ef80bf829cd482f3bf6c28d6091cf4\"},\"headline\":\"You Are What You Wear: How Boring Dress Codes Are Busting Your Brand\",\"datePublished\":\"2014-04-11T03:00:37+00:00\",\"dateModified\":\"2020-06-05T20:07:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/you-are-what-you-wear-how-boring-dress-codes-are-busting-your-brand\\\/\"},\"wordCount\":823,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/you-are-what-you-wear-how-boring-dress-codes-are-busting-your-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/10\\\/boring-dress-codes.png\",\"keywords\":[\"brand\",\"dress\",\"boring\",\"busting\",\"codes\"],\"articleSection\":[\"Beyond\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/you-are-what-you-wear-how-boring-dress-codes-are-busting-your-brand\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/you-are-what-you-wear-how-boring-dress-codes-are-busting-your-brand\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/you-are-what-you-wear-how-boring-dress-codes-are-busting-your-brand\\\/\",\"name\":\"You Are What You Wear: How Boring Dress Codes Are Busting Your Brand - 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An Orange County based writer, Shireen specializes in online marketing and public relations. She has written for over 75 publications and has launched nine successful new media campaigns to date. 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