While most online marketers can readily grasp the reasons why Facebook or Twitter are such powerful social media campaign tools, many of them are still baffled by exactly what Pinterest is all about as well as the best ways to obtain the same level of powerful response as is garnered through the major text-based social networks. Marketers really can\u2019t be blamed for buying into the conventional comprehension of Pinterest as a place where little old ladies from the Midwest hang out to check out each other\u2019s knitting patterns, but Pinterest has branding capacities well beyond that stereotype. Pinterest\u2019s management is rising to the challenge of satisfying brand marketers\u2019 need to gain insight into the behavior of their pinners by partnering up with major technology companies to provide a variety of analytical tools.<\/p>\n
Pinterest is partnering up with major tech providers<\/strong> Pinterest Analytics has flaws which have frustrated marketers<\/strong> Providing deep access to Pinterest user data directly to the major industry partners is a definite step forward in remedying these problems and given the caliber of the companies that the image based social networking site is partnering with, Pinterest marketers can likely count on being able to benefit from a wealth of analytical options from these companies in the very near future.<\/p>\n Promoted Pins ads are currently being tested by selected major brands<\/strong> Gaining an overview of how your brand is engaging its customers on Pinterest is necessary in order to comprehend the complete \u201cpicture\u201d of what the pins are from your domain, the reaction to your pins, and the composition and quirks of your particular community. You\u2019ll soon have greater access to this entire range of data to test your content strategies, target your consumer base, and inform them about your brand\u2019s products and values.<\/p>\n","protected":false},"excerpt":{"rendered":" While most online marketers can readily grasp the reasons why Facebook or Twitter are such powerful social media campaign tools, many of them are still baffled by exactly what Pinterest is all about as well as the best ways to obtain the same level of powerful response as is garnered through the major text-based social…<\/p>\n","protected":false},"author":139,"featured_media":3865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[],"class_list":["post-3864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond"],"yoast_head":"\n
\nPinterest has solicited the partnership of technology providers such as Hootsuite, Salesforce, Percolate, Spredfast, Curalate, Tailwind and Piqora and will be providing them direct access to information onto pinners\u2019 behavior, interaction, and general activity on the site. Although several of these companies were previously providing somewhat similar analytics, they will now have direct access to the data right from Pinterest\u2019s servers which should allow them to compile a far more mature and in-depth analytical service. Pinterest is also enhancing their API so that data collection and analysis becomes faster and easier than it is at this time.<\/p>\n
\nAll of this is not expected to replace Pinterest Analytics, but supplement it with a variety of tools which can be leveraged by online marketers to further refine their understanding of pinners\u2019 behavior and actions. It\u2019s not exactly a secret that Pinterest Analytics to date has ranked rather low among the offerings from the other major social networks such as Google+. Pinterest Analytics had several flaws, omissions and restrictions which have long frustrated online marketers:<\/p>\n\n
\nPinterest expects that providing this profound level of direct information access will allow online marketers to determine which specific activities on the site are able to generate the highest level of engagement, and how to craft their entire Pinterest campaign in a manner which best serves the needs of the customers and the aspirations of the brand. Towards that end, they are currently in the process of testing a paid advertising system which it has entitled \u201cPromoted Pins.\u201d So far this test has been restricted to a rather limited list of major advertisers such as Unilever, Four Seasons Hotels, Hellman\u2019s, and TRESemme, but Pinterest expects to roll out this advertising facilitation to their brand customers at large very soon.<\/p>\n