{"id":3888,"date":"2014-06-09T21:56:17","date_gmt":"2014-06-09T21:56:17","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/the-top-7-ways-to-boost-the-efficiency-of-your-registrations\/"},"modified":"2020-01-16T22:08:56","modified_gmt":"2020-01-16T22:08:56","slug":"the-top-7-ways-to-boost-the-efficiency-of-your-registrations","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/the-top-7-ways-to-boost-the-efficiency-of-your-registrations\/","title":{"rendered":"The Top 7 Ways To Boost The Efficiency Of Your Registrations"},"content":{"rendered":"

As online marketers we all want registrations and lots of them, but we may be actually minimizing the number of new customers due to the innate difficulty in being made aware of our registration forms and then the actual challenges of successful completion. Following these top seven tips will boost your overall registration efficiency and make your customers much happier!<\/p>\n

    \n
  1. Position opt-in invitations prominently \u2013<\/b>\u00a0Can anyone explain the rationale behind burying the opt-in invite at the very bottom of the page where it\u2019s only visible after endless vertical scrolling sessions? The success of your opt-in invitation is one of your primary marketing goals so provide it with the visibility it deserves as far up on the page in a very prominent location.<\/li>\n
  2. Provide social login alternatives –<\/b>\u00a0It is truly amazing how many sites will only let you subscribe through a social log in. The marketing geniuses at these companies seem to fail to grasp the fact that not everyone has a Facebook or Twitter account. They seem not to understand that although 133 million Americans do have Facebook accounts, 202 million do not. When you provide no option to enter your site for non-social media followers (such as registering with an email account) you\u2019re effectively eliminating more than half your potential customers.<\/li>\n
  3. Allow info@ addresses \u2013<\/b>\u00a0One of the great frustrations for small business owners is that they often use info@, admin@, help@, support@, etc. as their sole business email address. Far too many major brands refuse to register those email prefixes as they consider them generic and therefore worthless. Nothing could be further from the truth as the individuals who use those email addresses are often the decision makers in small businesses, and you can bet your entire online marketing budget that they aren\u2019t about to go create another email address just to sign up to your offerings.<\/li>\n
  4. Shun illegible CAPTCHAs \u2013<\/b>\u00a0These forms of human verification are a necessary evil, but some of the more recent variants are so obtuse and require such lengthy entry of borderline illegible information that they suffer from extremely elevated abandonment rates. How many times do you have to type in mastermagillibrary 4095287459 before you give up and run away screaming from the site? There are alternative CAPTCHAs that are nowhere near as offputting, such as asking simple human answerable questions such as \u201cwhat is 27 divided by 3\u201d or \u201cwhat state is Seattle in?\u201d There are even some really fun CAPTCHAs available now which deal with pattern matching or other video game-like activities.<\/li>\n
  5. Confirmation & edit element \u2013<\/b>\u00a0Once the user has entered their email address, are you providing a confirmation element, screen, or box which repeats the address and allows the re-entry or edit of the original entry if it\u2019s been typed in wrong? If you skip this critical feature you are just inviting errors in your email addresses which make the entire process essentially worthless and your customer won\u2019t be frustrated by inability to correct an error.<\/li>\n
  6. Immediate verification \u2013<\/b>\u00a0Especially at a time when most of your users will be using their thumbs on tiny \u201ckeys\u201d to enter their information, you\u2019re going to receive many more typos entered in your forms than from the formal keyboard users on desktop and laptop computers. Therefore if you have an immediate verification facility which pops up and informs the user that they\u2019ve typed @gmale.com<\/a>\u00a0or @htomail.com<\/a>\u00a0and that it should be @gmail.com<\/a>\u00a0or @hotmail.com<\/a>, you\u2019re going to minimize the number of non-existing addresses. And who knows, maybe they do have email through a\u00a0gmale.com<\/a>\u00a0website!<\/li>\n
  7. K.I.S.S.S.S. \u2013<\/b>\u00a0Keep It Simple, Short & Sweet, Stupid! Every online marketer should have engraved on their foreheads that especially in the mobile age, the best registrations are the ones that are comprehendible at a glance and are able to be completed with the lowest possible number of gestures, clicks, and keystrokes. Overcomplex forms will chop your successful registration in half, or worse!<\/li>\n<\/ol>\n

    The entire paradigm of online marketing is to make every single phase of the customer experience pleasant, easy, and foolproof. So go fix your registrations now!<\/p>\n","protected":false},"excerpt":{"rendered":"

    As online marketers we all want registrations and lots of them, but we may be actually minimizing the number of new customers due to the innate difficulty in being made aware of our registration forms and then the actual challenges of successful completion. Following these top seven tips will boost your overall registration efficiency and…<\/p>\n","protected":false},"author":139,"featured_media":3889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[],"class_list":["post-3888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond"],"yoast_head":"\nThe Top 7 Ways To Boost The Efficiency Of Your Registrations - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Top 7 Ways To Boost The Efficiency Of Your Registrations - in\" \/>\n<meta property=\"og:description\" content=\"As online marketers we all want registrations and lots of them, but we may be actually minimizing the number of new customers due to the innate difficulty in being made aware of our registration forms and then the actual challenges of successful completion. Following these top seven tips will boost your overall registration efficiency and…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/in\/the-top-7-ways-to-boost-the-efficiency-of-your-registrations\/\" \/>\n<meta property=\"og:site_name\" content=\"in\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-09T21:56:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-16T22:08:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/registrations.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Hal Licino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hal Licino\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/the-top-7-ways-to-boost-the-efficiency-of-your-registrations\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/the-top-7-ways-to-boost-the-efficiency-of-your-registrations\\\/\"},\"author\":{\"name\":\"Hal Licino\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/person\\\/2fa613dbba6c6712d3e4fc473f5a6ebb\"},\"headline\":\"The Top 7 Ways To Boost The Efficiency Of Your Registrations\",\"datePublished\":\"2014-06-09T21:56:17+00:00\",\"dateModified\":\"2020-01-16T22:08:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/the-top-7-ways-to-boost-the-efficiency-of-your-registrations\\\/\"},\"wordCount\":701,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/the-top-7-ways-to-boost-the-efficiency-of-your-registrations\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/10\\\/registrations.png\",\"articleSection\":[\"Beyond\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/the-top-7-ways-to-boost-the-efficiency-of-your-registrations\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/the-top-7-ways-to-boost-the-efficiency-of-your-registrations\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/the-top-7-ways-to-boost-the-efficiency-of-your-registrations\\\/\",\"name\":\"The Top 7 Ways To Boost The Efficiency Of Your Registrations - in\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/the-top-7-ways-to-boost-the-efficiency-of-your-registrations\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/the-top-7-ways-to-boost-the-efficiency-of-your-registrations\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/10\\\/registrations.png\",\"datePublished\":\"2014-06-09T21:56:17+00:00\",\"dateModified\":\"2020-01-16T22:08:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/the-top-7-ways-to-boost-the-efficiency-of-your-registrations\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/the-top-7-ways-to-boost-the-efficiency-of-your-registrations\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/the-top-7-ways-to-boost-the-efficiency-of-your-registrations\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/10\\\/registrations.png\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/10\\\/registrations.png\",\"width\":600,\"height\":375},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/the-top-7-ways-to-boost-the-efficiency-of-your-registrations\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Top 7 Ways To Boost The Efficiency Of Your Registrations\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\",\"name\":\"in\",\"description\":\"Email Marketing Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\",\"name\":\"Benchmark Internet Group, LLC\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Internet Group, LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/person\\\/2fa613dbba6c6712d3e4fc473f5a6ebb\",\"name\":\"Hal Licino\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/07d4069f9d93e9a7a53f5781e350c7d44a8f8444751b62d37ac7fc9769ba757c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/07d4069f9d93e9a7a53f5781e350c7d44a8f8444751b62d37ac7fc9769ba757c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/07d4069f9d93e9a7a53f5781e350c7d44a8f8444751b62d37ac7fc9769ba757c?s=96&d=mm&r=g\",\"caption\":\"Hal Licino\"},\"description\":\"Hal Licino is a leading blogger on HubPages, one of the Alexa Top 120 websites in the USA. Hal has written 2,500 HubPage articles on a wide range of topics, some of which have attracted upwards of 135,000 page views a day. His blogs are influential to the point where Hal single-handedly forced Apple to retract a national network iPhone TV commercial and has even mythbusted one of the Mythbusters. He has also written for major sites as Tripology, WebTVWire, and TripScoop.\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/author\\\/hallicino\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Top 7 Ways To Boost The Efficiency Of Your Registrations - in","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"The Top 7 Ways To Boost The Efficiency Of Your Registrations - in","og_description":"As online marketers we all want registrations and lots of them, but we may be actually minimizing the number of new customers due to the innate difficulty in being made aware of our registration forms and then the actual challenges of successful completion. Following these top seven tips will boost your overall registration efficiency and…","og_url":"https:\/\/www.benchmarkemail.com\/in\/the-top-7-ways-to-boost-the-efficiency-of-your-registrations\/","og_site_name":"in","article_published_time":"2014-06-09T21:56:17+00:00","article_modified_time":"2020-01-16T22:08:56+00:00","og_image":[{"width":600,"height":375,"url":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/registrations.png","type":"image\/png"}],"author":"Hal Licino","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Hal Licino","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/in\/the-top-7-ways-to-boost-the-efficiency-of-your-registrations\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/in\/the-top-7-ways-to-boost-the-efficiency-of-your-registrations\/"},"author":{"name":"Hal Licino","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/person\/2fa613dbba6c6712d3e4fc473f5a6ebb"},"headline":"The Top 7 Ways To Boost The Efficiency Of Your Registrations","datePublished":"2014-06-09T21:56:17+00:00","dateModified":"2020-01-16T22:08:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/in\/the-top-7-ways-to-boost-the-efficiency-of-your-registrations\/"},"wordCount":701,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#organization"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/in\/the-top-7-ways-to-boost-the-efficiency-of-your-registrations\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/registrations.png","articleSection":["Beyond"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/in\/the-top-7-ways-to-boost-the-efficiency-of-your-registrations\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/in\/the-top-7-ways-to-boost-the-efficiency-of-your-registrations\/","url":"https:\/\/www.benchmarkemail.com\/in\/the-top-7-ways-to-boost-the-efficiency-of-your-registrations\/","name":"The Top 7 Ways To Boost The Efficiency Of Your Registrations - in","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/in\/the-top-7-ways-to-boost-the-efficiency-of-your-registrations\/#primaryimage"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/in\/the-top-7-ways-to-boost-the-efficiency-of-your-registrations\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/registrations.png","datePublished":"2014-06-09T21:56:17+00:00","dateModified":"2020-01-16T22:08:56+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/in\/the-top-7-ways-to-boost-the-efficiency-of-your-registrations\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/in\/the-top-7-ways-to-boost-the-efficiency-of-your-registrations\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/in\/the-top-7-ways-to-boost-the-efficiency-of-your-registrations\/#primaryimage","url":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/registrations.png","contentUrl":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/registrations.png","width":600,"height":375},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/in\/the-top-7-ways-to-boost-the-efficiency-of-your-registrations\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/in\/"},{"@type":"ListItem","position":2,"name":"The Top 7 Ways To Boost The Efficiency Of Your Registrations"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/in\/#website","url":"https:\/\/www.benchmarkemail.com\/in\/","name":"in","description":"Email Marketing Software","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/in\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/in\/#organization","name":"Benchmark Internet Group, LLC","url":"https:\/\/www.benchmarkemail.com\/in\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/logo\/image\/","url":"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Internet Group, LLC"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/person\/2fa613dbba6c6712d3e4fc473f5a6ebb","name":"Hal Licino","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/07d4069f9d93e9a7a53f5781e350c7d44a8f8444751b62d37ac7fc9769ba757c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/07d4069f9d93e9a7a53f5781e350c7d44a8f8444751b62d37ac7fc9769ba757c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/07d4069f9d93e9a7a53f5781e350c7d44a8f8444751b62d37ac7fc9769ba757c?s=96&d=mm&r=g","caption":"Hal Licino"},"description":"Hal Licino is a leading blogger on HubPages, one of the Alexa Top 120 websites in the USA. Hal has written 2,500 HubPage articles on a wide range of topics, some of which have attracted upwards of 135,000 page views a day. His blogs are influential to the point where Hal single-handedly forced Apple to retract a national network iPhone TV commercial and has even mythbusted one of the Mythbusters. He has also written for major sites as Tripology, WebTVWire, and TripScoop.","url":"https:\/\/www.benchmarkemail.com\/in\/author\/hallicino\/"}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts\/3888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/users\/139"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/comments?post=3888"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts\/3888\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/media\/3889"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/media?parent=3888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/categories?post=3888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/tags?post=3888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}