{"id":3958,"date":"2014-07-21T03:30:58","date_gmt":"2014-07-21T03:30:58","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/snap-crackle-pop-culture-a-big-bowl-of-marketing-fun-intro-ipad-mini-giveaway\/"},"modified":"2020-10-23T11:34:50","modified_gmt":"2020-10-23T11:34:50","slug":"snap-crackle-pop-culture-a-big-bowl-of-marketing-fun-intro-ipad-mini-giveaway","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/snap-crackle-pop-culture-a-big-bowl-of-marketing-fun-intro-ipad-mini-giveaway\/","title":{"rendered":"Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun: Intro &#038; iPad Mini Giveaway"},"content":{"rendered":"<p>&gt;Pop Culture has long found its way into marketing. It has become more prevalent than ever with the growth of social media. Now, all it takes is a single update to tie your brand into any major event. There was the guerrilla marketing tactics at the World Cup, Oreos\u2019 cashing in on the Super Bowl blackout, our Ask Andy series and so much more.<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>Power out? No problem. <a href=\"http:\/\/t.co\/dnQ7pOgC\">pic.twitter.com\/dnQ7pOgC<\/a><\/p>\n<p>\u2014 Oreo Cookie (@Oreo) <a href=\"https:\/\/twitter.com\/Oreo\/statuses\/298246571718483968\">February 4, 2013<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>We asked some of our favorite that use pop culture in their marketing efforts and asked them to share some tips. Soon, you\u2019ll be crafting a pitch like Don Draper and master-minding your marketing efforts with the precision of Walter White. Or &#8230; spoofing Crosby Stills Nash and Young and skewering business jargon all at the same time (thanks Weird Al).<\/p>\n<p><object width=\"575\" height=\"324\"><param value=\"https:\/\/videoplayer.vevo.com\/embed\/Embedded?videoId=USRV81400344&amp;playlist=false&amp;autoplay=0&amp;playerId=null&amp;playerType=embedded&amp;env=0&amp;cultureName=en_us&amp;cultureIsRTL=False\" name=\"movie\" \/><param value=\"transparent\" name=\"wmode\" \/><param value=\"#000000\" name=\"bgcolor\" \/><param value=\"true\" name=\"allowFullScreen\" \/><param value=\"always\" name=\"allowScriptAccess\" \/><embed width=\"575\" height=\"324\" wmode=\"transparent\" bgcolor=\"#000000\" allowscriptaccess=\"always\" allowfullscreen=\"allowfullscreen\" type=\"application\/x-shockwave-flash\" src=\"https:\/\/videoplayer.vevo.com\/embed\/Embedded?videoId=USRV81400344&amp;playlist=false&amp;autoplay=0&amp;playerId=null&amp;playerType=embedded&amp;env=0&amp;cultureName=en_us&amp;cultureIsRTL=False\" \/><\/object><\/p>\n<p>As always, there will be a great giveaway. Appropriately, it\u2019s a prize from a company that could give a master class on pop culture in marketing. Apple first did it when they combined John Lennon, Muhammad Ali and more in their famous \u201cThink Different\u201d commercial and their iDevices themselves have become a part of pop culture itself. Retweet this or any post in our series \u201cSnap! Crackle! Pop Culture: A Big Bowl of Marketing Fun\u201d to be entered to win an iPad Mini. You must follow @BenchmarkEmail on Twitter to be eligible to win. The giveaway ends Monday, July 28th at 9:00am PDT. Good luck!<\/p>\n<p><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\" data-dnt=\"true\" data-count=\"none\" data-size=\"large\" data-via=\"BenchmarkEmail\" data-text=\"Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun, RT to win an iPad Mini!\">Tweet<\/a> <script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');<\/script><a class=\"twitter-follow-button\" href=\"https:\/\/twitter.com\/BenchmarkEmail\" data-dnt=\"true\" data-size=\"large\" data-show-count=\"false\">Follow @BenchmarkEmail<\/a> <script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&gt;Pop Culture has long found its way into marketing. It has become more prevalent than ever with the growth of social media. Now, all it takes is a single update to tie your brand into any major event. There was the guerrilla marketing tactics at the World Cup, Oreos\u2019 cashing in on the Super Bowl&hellip;<\/p>\n","protected":false},"author":26,"featured_media":3959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[],"class_list":["post-3958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun: Intro &amp; iPad Mini Giveaway - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun: Intro &amp; iPad Mini Giveaway - in\" \/>\n<meta property=\"og:description\" content=\"&gt;Pop Culture has long found its way into marketing. It has become more prevalent than ever with the growth of social media. Now, all it takes is a single update to tie your brand into any major event. There was the guerrilla marketing tactics at the World Cup, Oreos\u2019 cashing in on the Super Bowl&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/in\/snap-crackle-pop-culture-a-big-bowl-of-marketing-fun-intro-ipad-mini-giveaway\/\" \/>\n<meta property=\"og:site_name\" content=\"in\" \/>\n<meta property=\"article:published_time\" content=\"2014-07-21T03:30:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-23T11:34:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/snap-crackle-pop-culture-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Andy Shore\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Shore\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/snap-crackle-pop-culture-a-big-bowl-of-marketing-fun-intro-ipad-mini-giveaway\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/snap-crackle-pop-culture-a-big-bowl-of-marketing-fun-intro-ipad-mini-giveaway\\\/\"},\"author\":{\"name\":\"Andy Shore\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/person\\\/98dc6268c6f1e7557b3774a0cb89aae4\"},\"headline\":\"Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun: Intro &#038; iPad Mini Giveaway\",\"datePublished\":\"2014-07-21T03:30:58+00:00\",\"dateModified\":\"2020-10-23T11:34:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/snap-crackle-pop-culture-a-big-bowl-of-marketing-fun-intro-ipad-mini-giveaway\\\/\"},\"wordCount\":262,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/snap-crackle-pop-culture-a-big-bowl-of-marketing-fun-intro-ipad-mini-giveaway\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/10\\\/snap-crackle-pop-culture-1.png\",\"articleSection\":[\"Beyond\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/snap-crackle-pop-culture-a-big-bowl-of-marketing-fun-intro-ipad-mini-giveaway\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/snap-crackle-pop-culture-a-big-bowl-of-marketing-fun-intro-ipad-mini-giveaway\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/snap-crackle-pop-culture-a-big-bowl-of-marketing-fun-intro-ipad-mini-giveaway\\\/\",\"name\":\"Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun: Intro & iPad Mini Giveaway - in\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/snap-crackle-pop-culture-a-big-bowl-of-marketing-fun-intro-ipad-mini-giveaway\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/snap-crackle-pop-culture-a-big-bowl-of-marketing-fun-intro-ipad-mini-giveaway\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/10\\\/snap-crackle-pop-culture-1.png\",\"datePublished\":\"2014-07-21T03:30:58+00:00\",\"dateModified\":\"2020-10-23T11:34:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/snap-crackle-pop-culture-a-big-bowl-of-marketing-fun-intro-ipad-mini-giveaway\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/snap-crackle-pop-culture-a-big-bowl-of-marketing-fun-intro-ipad-mini-giveaway\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/snap-crackle-pop-culture-a-big-bowl-of-marketing-fun-intro-ipad-mini-giveaway\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/10\\\/snap-crackle-pop-culture-1.png\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/10\\\/snap-crackle-pop-culture-1.png\",\"width\":600,\"height\":450},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/snap-crackle-pop-culture-a-big-bowl-of-marketing-fun-intro-ipad-mini-giveaway\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun: Intro &#038; iPad Mini Giveaway\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\",\"name\":\"in\",\"description\":\"Email Marketing Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\",\"name\":\"Benchmark Internet Group, LLC\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Internet Group, LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/person\\\/98dc6268c6f1e7557b3774a0cb89aae4\",\"name\":\"Andy Shore\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a1c3004786dea9a2c8aa3823259148f8f13646b758ccb084a4c8a4d13279e9db?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a1c3004786dea9a2c8aa3823259148f8f13646b758ccb084a4c8a4d13279e9db?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a1c3004786dea9a2c8aa3823259148f8f13646b758ccb084a4c8a4d13279e9db?s=96&d=mm&r=g\",\"caption\":\"Andy Shore\"},\"description\":\"Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don\u2019t believe that people get paid to do that. Since then, he\u2019s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/author\\\/andyshore\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun: Intro & iPad Mini Giveaway - in","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun: Intro & iPad Mini Giveaway - in","og_description":"&gt;Pop Culture has long found its way into marketing. It has become more prevalent than ever with the growth of social media. Now, all it takes is a single update to tie your brand into any major event. There was the guerrilla marketing tactics at the World Cup, Oreos\u2019 cashing in on the Super Bowl&hellip;","og_url":"https:\/\/www.benchmarkemail.com\/in\/snap-crackle-pop-culture-a-big-bowl-of-marketing-fun-intro-ipad-mini-giveaway\/","og_site_name":"in","article_published_time":"2014-07-21T03:30:58+00:00","article_modified_time":"2020-10-23T11:34:50+00:00","og_image":[{"width":600,"height":450,"url":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/snap-crackle-pop-culture-1.png","type":"image\/png"}],"author":"Andy Shore","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Andy Shore","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/in\/snap-crackle-pop-culture-a-big-bowl-of-marketing-fun-intro-ipad-mini-giveaway\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/in\/snap-crackle-pop-culture-a-big-bowl-of-marketing-fun-intro-ipad-mini-giveaway\/"},"author":{"name":"Andy Shore","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/person\/98dc6268c6f1e7557b3774a0cb89aae4"},"headline":"Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun: Intro &#038; iPad Mini Giveaway","datePublished":"2014-07-21T03:30:58+00:00","dateModified":"2020-10-23T11:34:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/in\/snap-crackle-pop-culture-a-big-bowl-of-marketing-fun-intro-ipad-mini-giveaway\/"},"wordCount":262,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#organization"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/in\/snap-crackle-pop-culture-a-big-bowl-of-marketing-fun-intro-ipad-mini-giveaway\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/snap-crackle-pop-culture-1.png","articleSection":["Beyond"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/in\/snap-crackle-pop-culture-a-big-bowl-of-marketing-fun-intro-ipad-mini-giveaway\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/in\/snap-crackle-pop-culture-a-big-bowl-of-marketing-fun-intro-ipad-mini-giveaway\/","url":"https:\/\/www.benchmarkemail.com\/in\/snap-crackle-pop-culture-a-big-bowl-of-marketing-fun-intro-ipad-mini-giveaway\/","name":"Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun: Intro & iPad Mini Giveaway - in","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/in\/snap-crackle-pop-culture-a-big-bowl-of-marketing-fun-intro-ipad-mini-giveaway\/#primaryimage"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/in\/snap-crackle-pop-culture-a-big-bowl-of-marketing-fun-intro-ipad-mini-giveaway\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/snap-crackle-pop-culture-1.png","datePublished":"2014-07-21T03:30:58+00:00","dateModified":"2020-10-23T11:34:50+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/in\/snap-crackle-pop-culture-a-big-bowl-of-marketing-fun-intro-ipad-mini-giveaway\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/in\/snap-crackle-pop-culture-a-big-bowl-of-marketing-fun-intro-ipad-mini-giveaway\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/in\/snap-crackle-pop-culture-a-big-bowl-of-marketing-fun-intro-ipad-mini-giveaway\/#primaryimage","url":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/snap-crackle-pop-culture-1.png","contentUrl":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/snap-crackle-pop-culture-1.png","width":600,"height":450},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/in\/snap-crackle-pop-culture-a-big-bowl-of-marketing-fun-intro-ipad-mini-giveaway\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/in\/"},{"@type":"ListItem","position":2,"name":"Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun: Intro &#038; iPad Mini Giveaway"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/in\/#website","url":"https:\/\/www.benchmarkemail.com\/in\/","name":"in","description":"Email Marketing Software","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/in\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/in\/#organization","name":"Benchmark Internet Group, LLC","url":"https:\/\/www.benchmarkemail.com\/in\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/logo\/image\/","url":"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Internet Group, LLC"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/person\/98dc6268c6f1e7557b3774a0cb89aae4","name":"Andy Shore","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a1c3004786dea9a2c8aa3823259148f8f13646b758ccb084a4c8a4d13279e9db?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a1c3004786dea9a2c8aa3823259148f8f13646b758ccb084a4c8a4d13279e9db?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a1c3004786dea9a2c8aa3823259148f8f13646b758ccb084a4c8a4d13279e9db?s=96&d=mm&r=g","caption":"Andy Shore"},"description":"Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don\u2019t believe that people get paid to do that. Since then, he\u2019s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.","url":"https:\/\/www.benchmarkemail.com\/in\/author\/andyshore\/"}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts\/3958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/comments?post=3958"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts\/3958\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/media\/3959"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/media?parent=3958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/categories?post=3958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/tags?post=3958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}