Web heavyweights Yahoo, razorfish and tumblr joined forces to produce a recent study entitled Content Marketing Best Practices Among Millennials, and the statistics they discovered are worth enshrining on the mantle of every online marketer who is probing the demographic group beyond GenX. The report correlated over 60 insight studies and interviews with more than 15,000 Millennials to produce an in-depth paper which certainly sheds light on many aspects of the preferences of this important but idiosyncratic generation.<\/p>\n
Statistics show the extent of Millennialism<\/strong><\/p>\n Some of the highlights of this study include:<\/p>\n Native content can\u2019t be deceptive<\/strong><\/p>\n Millennials are willing to assist you in reaching your marketing goals by viewing and sharing your promotional content, but only if they believe that there is inherent value. If a Millennial feels as if they have been misled they will punish your brand by dropping their affiliation as well as by spreading the word among their social circles that your brand is not to be trusted. However, if you are able to maintain their trust, 79% of them are willing to watch your video and 51% will actually share it with their friends. It\u2019s all about trust!<\/p>\n Selected strategies to apply to Millennial marketing<\/strong><\/p>\n The study goes on to provide some extremely interesting insights into the realm of content marketing to Millennials by making a number of additional points:<\/p>\n Nostalgic \u2026 for not so long ago<\/strong><\/p>\n Another interesting aspect is the retro nostalgia aspect of this young generation. Psychologists seem to agree that the media that an individual is exposed to at the age of 12 or 13 is the one that will mark them as adults and stay with them. Chances are that your own favorite playlist features an inordinate number of tracks which were popular when you were that age. Therefore, if you were going to appeal primarily to 25 year olds in a brand promotion, you\u2019d be wise to include tracks by En Vogue, Boyz II Men and TLC.<\/p>\n It is fair to say that there has never been a generation which has the potential to reward a brand to the extent of Millennials as well as has the hair-trigger feasibility to trash it thoroughly if you take a single misstep. Millennium marketing is not for the obtuse, as the only way to be successful is to understand the generation thoroughly and craft a marketing strategy to precisely suit their preferences.<\/p>\n","protected":false},"excerpt":{"rendered":" Web heavyweights Yahoo, razorfish and tumblr joined forces to produce a recent study entitled Content Marketing Best Practices Among Millennials, and the statistics they discovered are worth enshrining on the mantle of every online marketer who is probing the demographic group beyond GenX. The report correlated over 60 insight studies and interviews with more than…<\/p>\n","protected":false},"author":139,"featured_media":4074,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[],"class_list":["post-4073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond"],"yoast_head":"\n\n
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