{"id":4143,"date":"2014-10-15T03:03:04","date_gmt":"2014-10-15T03:03:04","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/a-return-to-brick-and-mortar-why-entrepreneurs-are-rethinking-storefronts\/"},"modified":"2020-10-26T14:55:11","modified_gmt":"2020-10-26T14:55:11","slug":"a-return-to-brick-and-mortar-why-entrepreneurs-are-rethinking-storefronts","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/a-return-to-brick-and-mortar-why-entrepreneurs-are-rethinking-storefronts\/","title":{"rendered":"A Return to Brick and Mortar: Why Entrepreneurs Are Rethinking Storefronts"},"content":{"rendered":"

We\u2019ve been rushing to e-commerce to sell our goods when really the time might be ripe to return to the brick and mortar. Entrepreneurs had long since left store fronts in favor of e-commerce once the benefits and versatility of online shopping became clear. E-commerce allowed for a wider net to attract more clients, while also reducing the overhead cost of running a business. However, its drawbacks are something even veteran business owners are realizing might just be costing them business in the long run.<\/p>\n

One of the many drawbacks to an \u201conline only\u201d shop is that it doesn\u2019t allow for face-to-face customer engagement. You might flock to opportunities for customer engagement online or via other social platforms<\/a>, but none of those hold a candle to the chance to speak with your customers \u2013 a chance for them to get to know you just as much as you get to know them. This is where connections are made, and five minutes in real-time is worth more than hours behind a screen.<\/p>\n

The other disadvantage is that some businesses really benefit from customers being able to view their product. It\u2019s one thing to have an online shop, even an exquisitely designed one with perfectly photographed images \u2013 but it\u2019s quite another for customers to be able to see and touch the products. You\u2019re also more likely to get a sale if the product is right in front of a customer\u2019s eyes, and if they\u2019re able to touch and experience it for themselves.<\/p>\n

As a micro business owner on Etsy over the last year, that\u2019s one thing I\u2019ve seen consistently: Every time I can get my handmade jewelry in front of someone, it sells. Online however, it\u2019s a hit and miss. Online, I\u2019m relying on people\u2019s ability to see the value in the handcrafted items \u2013 and that requires someone with an eye for fine handwork. That changes in person. In person, you can see the item and immediately appreciate the handiwork whether or not you have an eye for these things.<\/p>\n

This lends to legitimacy. Having a place where people can walk in and sample your products adds to your business authority. After all, anyone can have an online shop \u2013 but if you have a store front, you\u2019re probably not a fly-by-night set up. This is particularly true if your online shop has little to no transparency that lets people explore the company, the founders, the product, the ethos, etc. There are some things that just don\u2019t translate the same online as they do in person.<\/p>\n

The same goes for the business partnerships you can create with a store-front. Having a store-front as well, no matter how modest, allows you to network and cross-promote with local businesses. You get a leg in there and with local business chambers. Essentially this means more eyes, more exposure, and more sales.<\/p>\n

The real crux of why people are returning to brick and mortar can be found in a fantastic piece Catherine Clifford wrote for Entrepreneur, titled \u201cWhy These Ecommerce Front-Runners Are Building Brick and Mortar Stores<\/a>.\u201d An article that should be considered an imperative for any shop owner, it guides you through a handful of companies and their experience with crossing the bridge from e-commerce to storefront. Most notable is the idea to merge the two experiences, to give people the service and options they expect from e-commerce and apply it toward an \u201cin-person\u201d experience.<\/p>\n

Having a storefront also lets customers experience your brand. It enables you to fill the senses with sights, sounds, smells, and other sensory experiences that offer an enriched brand experience. It\u2019s one thing to have a shop that has a distinct style; it\u2019s quite another to walk into a world that style has created. People want that experience, and customers who are given just that will happily pledge their loyalty. At the end of the day, every customer wants to be courted and that\u2019s precisely what a brick and mortar helps you do.<\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019ve been rushing to e-commerce to sell our goods when really the time might be ripe to return to the brick and mortar. Entrepreneurs had long since left store fronts in favor of e-commerce once the benefits and versatility of online shopping became clear. E-commerce allowed for a wider net to attract more clients, while…<\/p>\n","protected":false},"author":309,"featured_media":4144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2167,2169],"tags":[],"class_list":["post-4143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-business","category-ecommerce"],"yoast_head":"\nA Return to Brick and Mortar: Why Entrepreneurs Are Rethinking Storefronts - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Return to Brick and Mortar: Why Entrepreneurs Are Rethinking Storefronts - in\" \/>\n<meta property=\"og:description\" content=\"We\u2019ve been rushing to e-commerce to sell our goods when really the time might be ripe to return to the brick and mortar. Entrepreneurs had long since left store fronts in favor of e-commerce once the benefits and versatility of online shopping became clear. E-commerce allowed for a wider net to attract more clients, while…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/in\/a-return-to-brick-and-mortar-why-entrepreneurs-are-rethinking-storefronts\/\" \/>\n<meta property=\"og:site_name\" content=\"in\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-15T03:03:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-26T14:55:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/brick-and-mortar.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Shireen Qudosi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shireen Qudosi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/a-return-to-brick-and-mortar-why-entrepreneurs-are-rethinking-storefronts\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/a-return-to-brick-and-mortar-why-entrepreneurs-are-rethinking-storefronts\\\/\"},\"author\":{\"name\":\"Shireen Qudosi\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/person\\\/e4ef80bf829cd482f3bf6c28d6091cf4\"},\"headline\":\"A Return to Brick and Mortar: Why Entrepreneurs Are Rethinking Storefronts\",\"datePublished\":\"2014-10-15T03:03:04+00:00\",\"dateModified\":\"2020-10-26T14:55:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/a-return-to-brick-and-mortar-why-entrepreneurs-are-rethinking-storefronts\\\/\"},\"wordCount\":689,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/a-return-to-brick-and-mortar-why-entrepreneurs-are-rethinking-storefronts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/10\\\/brick-and-mortar.png\",\"articleSection\":[\"Small Business\",\"Ecommerce\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/a-return-to-brick-and-mortar-why-entrepreneurs-are-rethinking-storefronts\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/a-return-to-brick-and-mortar-why-entrepreneurs-are-rethinking-storefronts\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/a-return-to-brick-and-mortar-why-entrepreneurs-are-rethinking-storefronts\\\/\",\"name\":\"A Return to Brick and Mortar: Why Entrepreneurs Are Rethinking Storefronts - in\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/a-return-to-brick-and-mortar-why-entrepreneurs-are-rethinking-storefronts\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/a-return-to-brick-and-mortar-why-entrepreneurs-are-rethinking-storefronts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/10\\\/brick-and-mortar.png\",\"datePublished\":\"2014-10-15T03:03:04+00:00\",\"dateModified\":\"2020-10-26T14:55:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/a-return-to-brick-and-mortar-why-entrepreneurs-are-rethinking-storefronts\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/a-return-to-brick-and-mortar-why-entrepreneurs-are-rethinking-storefronts\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/a-return-to-brick-and-mortar-why-entrepreneurs-are-rethinking-storefronts\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/10\\\/brick-and-mortar.png\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/10\\\/brick-and-mortar.png\",\"width\":600,\"height\":375},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/a-return-to-brick-and-mortar-why-entrepreneurs-are-rethinking-storefronts\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A Return to Brick and Mortar: Why Entrepreneurs Are Rethinking Storefronts\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\",\"name\":\"in\",\"description\":\"Email Marketing Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\",\"name\":\"Benchmark Internet Group, LLC\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Internet Group, LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/person\\\/e4ef80bf829cd482f3bf6c28d6091cf4\",\"name\":\"Shireen Qudosi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g\",\"caption\":\"Shireen Qudosi\"},\"description\":\"Shireen Qudosi is Benchmark Email's Online Marketing Specialist and Small Business Advocate. An Orange County based writer, Shireen specializes in online marketing and public relations. She has written for over 75 publications and has launched nine successful new media campaigns to date. Her work has been featured in the New York Times, Denver Post, the Oklahoman and Green Air Radio, among others.\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/author\\\/shireenqudosi\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A Return to Brick and Mortar: Why Entrepreneurs Are Rethinking Storefronts - in","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"A Return to Brick and Mortar: Why Entrepreneurs Are Rethinking Storefronts - in","og_description":"We\u2019ve been rushing to e-commerce to sell our goods when really the time might be ripe to return to the brick and mortar. Entrepreneurs had long since left store fronts in favor of e-commerce once the benefits and versatility of online shopping became clear. E-commerce allowed for a wider net to attract more clients, while…","og_url":"https:\/\/www.benchmarkemail.com\/in\/a-return-to-brick-and-mortar-why-entrepreneurs-are-rethinking-storefronts\/","og_site_name":"in","article_published_time":"2014-10-15T03:03:04+00:00","article_modified_time":"2020-10-26T14:55:11+00:00","og_image":[{"width":600,"height":375,"url":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/brick-and-mortar.png","type":"image\/png"}],"author":"Shireen Qudosi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Shireen Qudosi","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/in\/a-return-to-brick-and-mortar-why-entrepreneurs-are-rethinking-storefronts\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/in\/a-return-to-brick-and-mortar-why-entrepreneurs-are-rethinking-storefronts\/"},"author":{"name":"Shireen Qudosi","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/person\/e4ef80bf829cd482f3bf6c28d6091cf4"},"headline":"A Return to Brick and Mortar: Why Entrepreneurs Are Rethinking Storefronts","datePublished":"2014-10-15T03:03:04+00:00","dateModified":"2020-10-26T14:55:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/in\/a-return-to-brick-and-mortar-why-entrepreneurs-are-rethinking-storefronts\/"},"wordCount":689,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#organization"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/in\/a-return-to-brick-and-mortar-why-entrepreneurs-are-rethinking-storefronts\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/brick-and-mortar.png","articleSection":["Small Business","Ecommerce"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/in\/a-return-to-brick-and-mortar-why-entrepreneurs-are-rethinking-storefronts\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/in\/a-return-to-brick-and-mortar-why-entrepreneurs-are-rethinking-storefronts\/","url":"https:\/\/www.benchmarkemail.com\/in\/a-return-to-brick-and-mortar-why-entrepreneurs-are-rethinking-storefronts\/","name":"A Return to Brick and Mortar: Why Entrepreneurs Are Rethinking Storefronts - in","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/in\/a-return-to-brick-and-mortar-why-entrepreneurs-are-rethinking-storefronts\/#primaryimage"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/in\/a-return-to-brick-and-mortar-why-entrepreneurs-are-rethinking-storefronts\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/brick-and-mortar.png","datePublished":"2014-10-15T03:03:04+00:00","dateModified":"2020-10-26T14:55:11+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/in\/a-return-to-brick-and-mortar-why-entrepreneurs-are-rethinking-storefronts\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/in\/a-return-to-brick-and-mortar-why-entrepreneurs-are-rethinking-storefronts\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/in\/a-return-to-brick-and-mortar-why-entrepreneurs-are-rethinking-storefronts\/#primaryimage","url":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/brick-and-mortar.png","contentUrl":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/brick-and-mortar.png","width":600,"height":375},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/in\/a-return-to-brick-and-mortar-why-entrepreneurs-are-rethinking-storefronts\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/in\/"},{"@type":"ListItem","position":2,"name":"A Return to Brick and Mortar: Why Entrepreneurs Are Rethinking Storefronts"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/in\/#website","url":"https:\/\/www.benchmarkemail.com\/in\/","name":"in","description":"Email Marketing Software","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/in\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/in\/#organization","name":"Benchmark Internet Group, LLC","url":"https:\/\/www.benchmarkemail.com\/in\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/logo\/image\/","url":"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Internet Group, LLC"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/person\/e4ef80bf829cd482f3bf6c28d6091cf4","name":"Shireen Qudosi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g","caption":"Shireen Qudosi"},"description":"Shireen Qudosi is Benchmark Email's Online Marketing Specialist and Small Business Advocate. An Orange County based writer, Shireen specializes in online marketing and public relations. She has written for over 75 publications and has launched nine successful new media campaigns to date. Her work has been featured in the New York Times, Denver Post, the Oklahoman and Green Air Radio, among others.","url":"https:\/\/www.benchmarkemail.com\/in\/author\/shireenqudosi\/"}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts\/4143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/users\/309"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/comments?post=4143"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts\/4143\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/media\/4144"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/media?parent=4143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/categories?post=4143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/tags?post=4143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}