{"id":4206,"date":"2015-01-07T23:05:05","date_gmt":"2015-01-07T23:05:05","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/6-tips-for-writing-your-own-copy-in-2015\/"},"modified":"2020-01-16T21:58:41","modified_gmt":"2020-01-16T21:58:41","slug":"6-tips-for-writing-your-own-copy-in-2015","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/6-tips-for-writing-your-own-copy-in-2015\/","title":{"rendered":"6 Tips for Writing Your Own Copy in 2015"},"content":{"rendered":"

It\u2019s easy to write content for your blog or website, but that doesn\u2019t mean that it\u2019s easy to do it well. Sure, anyone can sit down and pound out a blog post on how to unclog a drain or the dos and don\u2019ts of making pastry dough, but the ability to simply do something is never any guarantee of quality.<\/p>\n

The unfortunate reality of a world focused on disciplines like engineering, technology, and medicine, is that developing writing skills seem to have taken a backseat to \u201cmore employable\u201d and \u201cmore lucrative\u201d pursuits (not that we have anything against engineers, tech innovators, or doctors). The good news is that there is, and always will be, a need for clear, clever, and engaging writers. You don\u2019t have to have a degree in English to be a good writer (though it certainly does help), so we\u2019ve put together a few tips to get you started writing your own copy.<\/p>\n

Too Much Branding<\/h2>\n

No one wants to read a blog that only publishes overtly promotional posts. Describing what your new product can do is great, but it can be boring and probably won\u2019t bring in visitors that aren\u2019t already looking for your product. Follow the 80\/20 rule \u2013 80% of your content should be unbranded but related to your product offering, while the remaining 20% can be promotional.<\/p>\n

The trick is to figure out what your target audience is talking about<\/a> and what they want to read, and then creating content that is actually useful. If you sell hardwood floors, don\u2019t write a post about how great your floors are \u2013 try writing a post about how to choose the right wood color for your d\u00e9cor.<\/p>\n

Remember Your Audience<\/h2>\n

Always keep your audience in mind when writing copy. Use keyword research and social monitoring to find out what they\u2019re talking about and the language they\u2019re using, then join the conversation. Don\u2019t write an article for a homeowner looking to choose their own floors if your target audience is interior designers.<\/p>\n

Stay On Topic<\/h2>\n

One of the first things any English major will learn is to be concise. High school teachers seem to love flowery, extravagant language, but most people prefer it if you get straight to the point. Make your point clearly \u2013 it leaves less room for interpretation and argument, and clearly sends the message you want to send.<\/p>\n

Choose one topic for each webpage or blog post. If you\u2019re writing an article on how to choose the right floor color, don\u2019t digress and talk about how to choose matching draperies. Save that topic for another post \u2013 that way, you end up with more content, and it\u2019s usually better quality.<\/p>\n

Keyword Optimization<\/h2>\n

Your copy should be optimized for your target keywords<\/a>, but it shouldn\u2019t be overly repetitive. Don\u2019t force your keywords into your copy \u2013 let them flow naturally and your audience will thank you for it.<\/p>\n

No Personality<\/h2>\n

The hardest part about writing your own copy, especially blog copy, is developing a personality. I find the best way to do this is to just start writing. Write how you would talk, get a first draft done, and then as you edit and proofread you can clean up the language.<\/p>\n

If you have a funny comment to make, make it! Always keep your writing politically correct. If you\u2019re not sure whether someone will be offended by a particular opinion or joke, it\u2019s best not to express it.<\/p>\n

The Biggest Mistake\u2026<\/h2>\n

The worst mistake a novice copywriter can make is to not proofread and edit their writing. There will always be a typo, inappropriate word, run-on sentence, or improper comma to fix, so always proofread your work. Edit it two or three times, and try reading it out loud before you publish it. That way, you can tell if your sentences flow together, if your point actually makes sense, and catch any wayward typos or grammar errors in the process.<\/p>\n

If you\u2019re not confident with your writing skills, hire a professional copywriter. High-quality copywriting signals a high-quality product or service offering. Professional copywriters can help you craft creative copy that will attract new audiences and keep your current readers engaged and ready for more.<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s easy to write content for your blog or website, but that doesn\u2019t mean that it\u2019s easy to do it well. 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