Nobody enjoys feeling like they\u2019re being marketed to. It makes you feel manipulated. That\u2019s why targeted, relevant marketing is more important than it has ever been. CRM (Customer Relationship Management) allows businesses to collect data and relationship history on each individual customer and lead. This allows you to segment your lists and target the appropriate campaigns at your subscribers.<\/p>\n
With the new Benchmark Email Zapier Integration<\/a>, you can connect your Benchmark Email accounts to most of the top CRM tools out there. Benchmark Email already had great integrations with Salesforce<\/a>, Zoho<\/a> and Highrise<\/a>, but this Zapier integration adds many more CRMs to the list.<\/p>\n Perhaps you\u2019re already using one of the many awesome CRM tools that Zapier connects to. You\u2019ve already got that information gold sitting there in your account for that tool. Now when you add a new contact to your CRM, you can import that data directly to your Benchmark email list. You\u2019ve done the organization work and email collection already in your CRM, so take advantage of it for your email marketing.<\/p>\nImport to Benchmark Email<\/h2>\n