{"id":4334,"date":"2015-06-01T04:44:16","date_gmt":"2015-06-01T04:44:16","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/coloring-books-for-adults-a-new-way-to-de-stress-and-shape-the-innovative-business-mind\/"},"modified":"2020-01-16T20:10:51","modified_gmt":"2020-01-16T20:10:51","slug":"coloring-books-for-adults-a-new-way-to-de-stress-and-shape-the-innovative-business-mind","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/coloring-books-for-adults-a-new-way-to-de-stress-and-shape-the-innovative-business-mind\/","title":{"rendered":"Coloring Books for Adults: A New Way to De-Stress and Shape the Innovative Business Mind"},"content":{"rendered":"

The running theme of the 21st century has been innovation and creativity. It\u2019s no surprise that at the same time our work environments are taking on more playful characteristics. We\u2019ve seen juggernaut corporations like Google fully implement elements of play into their office interiors. Where once people walked down the stairs, they now slide to their next appointment. Where once office walls were the sacred space of heralded managers, we now see glass walls offer transparency and entire systems of management reshaped or dissolved thru holacracy<\/a>.<\/p>\n

It\u2019s not just spaces that have taken on a different child-like form. We see more playfulness in the language we use, in the graphic design and visual assets we create. We\u2019re even seeing it in the marketing strategies of fast food giants like Taco Bell, with their Breakfast Defector campaign<\/a>. Everything is geared towards playfulness. Now, we\u2019re seeing one more element of childlike play weaved into our professional and personal lives \u2013 and that\u2019s how we de-stress.<\/p>\n

Amidst all the changes in our workplace, the one thing that remains constant if not increased is the level of stress we face. Our environment and our approach to business may have changed, but we\u2019re still faced with an increased demand to perform proactively in our day to day work life. That brings a high level of stress for which we\u2019re turning to our inner child.<\/p>\n

Children have the right idea about how to spend life. Their days are filled with play and exploration. We\u2019ve adapted some of that in our business innovation models. Now, innovators are finding ways to recapture more of some of that lost childhood by turning to coloring books as a way to de-stress.<\/p>\n

The trend was triggered by Johanna Basford, a Scottish illustrator whose Secret Garden-inspired coloring book is dominating the Amazon hit list. To date, she\u2019s already sold 1.4 million copies worldwide \u2013 and she\u2019s not the only one. Following Johanna are a flurry of other artist with deeply detailed coloring books<\/a> that evoke imagination and mindfulness. They offer us a chance to escape, while others use it as an opportunity to switch off the conscious mind and let the subconscious sort through complex problems and challenges.<\/p>\n

Mindfulness, imagination, and problem solving are all elements of the innovative mind – the startup entrepreneur, the freelancer, the rogue thinker. We need these skills \u2013 in fact, the modern market place demands and rewards people with these characteristics.<\/p>\n

For us, it\u2019s just a way to unplug. Flocking to simpler pleasures as a way to cope and make sense of an ever changing world is a relatively new social movement. Beyond coloring books, books geared toward adults are taking on simpler forms as well. Take for example Seth Godin\u2019s V is for Vulnerable, a book about leadership that is discreetly packaged as if for a child.<\/p>\n

The shift toward childhood pleasures and simple messages is a way for us to remember that it doesn\u2019t have to be complicated to work. Books don\u2019t need to be complex to leave a lasting impression. Business models, products and services, also don\u2019t need to be complicated. We don\u2019t need to be complicated. And that\u2019s the business lesson learned here: be playful and uncomplicated.<\/p>\n","protected":false},"excerpt":{"rendered":"

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