{"id":4336,"date":"2015-06-02T03:32:58","date_gmt":"2015-06-02T03:32:58","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/were-gonna-need-a-better-back-katherine-krug\/"},"modified":"2020-01-16T20:10:50","modified_gmt":"2020-01-16T20:10:50","slug":"were-gonna-need-a-better-back-katherine-krug","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/were-gonna-need-a-better-back-katherine-krug\/","title":{"rendered":"We&#8217;re Gonna Need a Better Back: Katherine Krug"},"content":{"rendered":"<p>Katherine Krug was invited to the Heart of Business because of her tremendously successful KickStarter backed project, Better Back. We quickly learned how lucky we were to have her. She&#8217;s made a career of helping people help themselves. It&#8217;s the Better Back now, before it was Everest, an app to help you achieve your goals. It&#8217;s impossible to listen to Katherine Krug and not want to go out and kick some butt.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/208506365&amp;color=ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false\" width=\"100%\" height=\"166\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p>Katherine not only dishes out some great KickStarter advice and what it takes to get proof of product, but so much more. She talks about everything from being elbow deep in a Black Rhino to asking strangers on the street to test her product and beyond. Listen and enjoy!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Katherine Krug was invited to the Heart of Business because of her tremendously successful KickStarter backed project, Better Back. We quickly learned how lucky we were to have her. She&#8217;s made a career of helping people help themselves. It&#8217;s the Better Back now, before it was Everest, an app to help you achieve your goals.&hellip;<\/p>\n","protected":false},"author":26,"featured_media":4337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-4336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>We&#039;re Gonna Need a Better Back: Katherine Krug - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We&#039;re Gonna Need a Better Back: Katherine Krug - in\" \/>\n<meta property=\"og:description\" content=\"Katherine Krug was invited to the Heart of Business because of her tremendously successful KickStarter backed project, Better Back. 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