{"id":4350,"date":"2015-06-15T02:25:48","date_gmt":"2015-06-15T02:25:48","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/the-next-evolutionary-leap-for-email-marketing\/"},"modified":"2020-01-16T20:10:38","modified_gmt":"2020-01-16T20:10:38","slug":"the-next-evolutionary-leap-for-email-marketing","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/the-next-evolutionary-leap-for-email-marketing\/","title":{"rendered":"The Next Evolutionary Leap for Email Marketing"},"content":{"rendered":"

An evolutionary look at email marketing would tell us that email hasn\u2019t changed its form or function, but rather its face. It\u2019s had to adapt in how it engages users due to an evolutionary shift in how we interact, communicate and use technology. And the next evolutionary leap for email marketing is already here with four rapidly adopted practices.<\/p>\n

Creating Magazine-Inspired Layouts for Stunning Email Campaigns<\/h3>\n
\n

You may have noticed that email newsletters are embracing a new sleek creative design that resembles an editorial layout in The Atlantic<\/i>. The idea isn\u2019t to as much about creative avant-garde design as much as it is to have email newsletter designs be more responsive to the various ways readers engage them. A sleek design means that whether you\u2019re on a desktop, tablet, or mobile phone, you\u2019ve got a clear undisrupted view of the email campaign.<\/p>\n

The avant-garde editorial-inspired design has a second function: it\u2019s beautiful. It gets looked at, looked forward to, shared and acted on. Take a look at Need Supply Co\u2019s newsletter campaign<\/a> that features clothing for men.<\/p>\n<\/div>\n

Repurposing Pop-Up Boxes for Email Subscriptions<\/h3>\n
\n

Pop-up boxes triggered when someone comes to your website have been wildly popular. It\u2019s an instant way to get in front of your visitor and make it easy for them to subscribe. Psychology tells us that people will often also just do as they\u2019re asked. Asking the average person to sign up for your newsletter directly, and giving them an easy no-fuss way to do it, means that the average person will sign up for your newsletter. Those rogue few hurrying through your site or who opted out the first time around, are now met with a second or even a third attempt. In addition to asking users to sign up at the front end, you can ask them as they exit the site. You can also customize what they\u2019re signing up for. For example, someone may not want your newsletter but they\u2019re going to want 10% off a sale price. They\u2019ll sign up for that. And now you\u2019ve captured one more subscriber whom you know is interested in purchasing from you.<\/p><\/div>\n

Segmenting Subscriber Lists Based on Location<\/h3>\n
\n

In order words: proximity marketing. This is another layered approach to segmenting customer lists, but it\u2019s also based on Google\u2019s own growing accommodation of location marketing. Targeting users in select areas allows for email marketing campaigns to be personal and unique to a user\u2019s experience based on their region.<\/p><\/div>\n

Featuring Videos to Encourage Engagement and Conversion<\/h3>\n
\n

Unfortunately most companies still see video as that mutated gene; they\u2019re not really sure why it\u2019s there or what they\u2019re suppose to do with it. But really, most of that hesitation comes from an unfamiliarity in just being yourself. Video doesn\u2019t have to be a Hollywood production. It\u2019s just a way to be yourself and share your brand as if you were there with your readers in-person, especially if you want them to buy any of your products. Inserting a video clip into your email<\/a> is pretty simple too.<\/div>\n","protected":false},"excerpt":{"rendered":"

An evolutionary look at email marketing would tell us that email hasn\u2019t changed its form or function, but rather its face. It\u2019s had to adapt in how it engages users due to an evolutionary shift in how we interact, communicate and use technology. 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