{"id":4352,"date":"2015-06-15T03:24:51","date_gmt":"2015-06-15T03:24:51","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/patriotic-marketing-tips-for-your-enterprise-from-tipsy-elves\/"},"modified":"2020-01-30T20:18:08","modified_gmt":"2020-01-30T20:18:08","slug":"patriotic-marketing-tips-for-your-enterprise-from-tipsy-elves","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/patriotic-marketing-tips-for-your-enterprise-from-tipsy-elves\/","title":{"rendered":"Patriotic Marketing Tips For Your Enterprise From Tipsy Elves"},"content":{"rendered":"

If you\u2019re as big a fan of the show Shark Tank as we all are here at Benchmark HQ, you probably recall the guys from Tipsy Elves<\/a>. $1.35 million in sales got the Sharks attention and they left with a deal from Robert Herjavec. Since the show has aired, they\u2019ve boasted $8 million in sales on a Shark Tank update.<\/p>\n

No, we didn\u2019t decide to interview Tipsy Elves for a Christmas in July piece. We\u2019d melt wearing an ugly Christmas sweater here in sunny Southern California in July. They also have an awesome patriotic clothing line<\/a> that\u2019s perfect for the 4th of July.<\/p>\n

\"Tipsy
\nWith that in mind, we knew they\u2019d be the perfect company to offer some 4th of July marketing tips from one enterprise level company to yours. We\u2019ll get to that. First, I had to fanboy a bit and got some other great tidbits out of Evan Mendelsohn one of the founders of Tipsy Elves.<\/p>\n

On how their marketing has changed since Shark Tank:<\/p>\n

\u201cWe focus more on capitalizing on PR opportunities. Pre Shark Tank, SEO was one of our largest drivers to the site. If you Google \u201cugly Christmas sweater\u201d we ranked in the top two position. Now it\u2019s more about maximizing the benefit we get from any sort of PR, press opportunity, TV appearance and that sort of thing.\u201d<\/i><\/p>\n

On the best advice they\u2019ve received from their Shark:<\/p>\n

\u201cRobert always has the mentality that you have to be all in on your business. The difference between being all in and being half in will make all the difference in how quickly you can grow your company and ultimately how successful you will be.\u201d<\/i><\/p>\n

On why 4th of July is a prime opportunity to sales and promotions:<\/p>\n

\u201cThere seems to be a huge surge of patriotism. People have always been proud to be an American, but it seems more so now than ever. Speaking to people during the key American holidays with unique and fun products has been a big success for us. People always want to wear something fun and stand out during the holidays.\u201d<\/i><\/p>\n

Without further adieu, here\u2019s the four patriotic marketing tips from our friends at Tipsy Elves:<\/p>\n

    \n
  1. Remember what Independence Day is all about\n

    <\/b>
    \n
    \nWe often find our e-commerce counterparts forget about the meaning behind various holidays in lieu of whatever special they are promoting. Independence Day or \u201cFourth of July\u201d celebrates our independence from Great Britain and marks the nationhood or \u201cbirth\u201d of our country. Knowing this can lead to some fun email subject lines that will resonate better to the recipient. Rather than a boring subject line that reads \u201cIndependence Day Sale,\u201d try \u201cCelebrate Our Country\u2019s Birthday With Our Biggest Sale Yet.\u201d Something more fun will likely lead to higher click through rates and better conversions.<\/li>\n

  2. Know your customer and speak to him\/her\n

    <\/b>
    \n
    \nYou can\u2019t be everything to everyone. A key to our success at Tipsy Elves has been to know our customer and speak to them, and continue to make new and unique products that speak to them. We\u2019ve of course been tempted to expand our product lines in a thousand different directions, but our best product lines and strategies have been the ones that speak to our core demographic. Dig into analytics, attend tradeshows, and really understand your customer so that you can adopt a voice and product or sales strategy that speaks to these customers.<\/li>\n

  3. You don\u2019t know what you don\u2019t know\n

    <\/b>
    \n
    \nWhile this philosophy applies to many things in life, we\u2019ve found it especially true with marketing channels. There are so many marketing channels out there and new ways to bring customers to your website. Try them all. We didn\u2019t even have an email list last year and now email marketing is one of our key channels. Some will fail, and some will succeed. But you have to try them all to know which are best for your business.<\/li>\n

  4. Sometimes it\u2019s when you aren\u2019t trying to sell, that you sell. Keep it fun.\n

    <\/b>
    \n
    \nSometimes the harder you try to sell, the worse you sell. And the opposite holds true. Some of our best emails from a conversion standpoint have been the ones that tell a story or keep things fun and lightweight. Rather than list product links in your email, tell a fun story about your products. This is especially helpful during a fun holiday like the 4th of July. People want to be entertained more than they want to shop. If you can be both their source of entertainment and shopping, you\u2019ve got a good thing going on.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    If you\u2019re as big a fan of the show Shark Tank as we all are here at Benchmark HQ, you probably recall the guys from Tipsy Elves. $1.35 million in sales got the Sharks attention and they left with a deal from Robert Herjavec. Since the show has aired, they\u2019ve boasted $8 million in sales…<\/p>\n","protected":false},"author":26,"featured_media":14507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[109,136,501,1981,1982,1983,1984],"class_list":["post-4352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond","tag-marketing","tag-tips","tag-july","tag-4th","tag-elves","tag-patriotic","tag-tipsy"],"yoast_head":"\nPatriotic Marketing Tips For Your Enterprise From Tipsy Elves - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Patriotic Marketing Tips For Your Enterprise From Tipsy Elves - in\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re as big a fan of the show Shark Tank as we all are here at Benchmark HQ, you probably recall the guys from Tipsy Elves. $1.35 million in sales got the Sharks attention and they left with a deal from Robert Herjavec. 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