{"id":4384,"date":"2015-06-25T00:06:37","date_gmt":"2015-06-25T00:06:37","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/copywriting-email-marketing-pop-ups\/"},"modified":"2020-01-16T19:59:41","modified_gmt":"2020-01-16T19:59:41","slug":"copywriting-email-marketing-pop-ups","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/copywriting-email-marketing-pop-ups\/","title":{"rendered":"Copywriting Your Email Marketing Pop-ups"},"content":{"rendered":"

Having sat with my developer a week ago, trying to drum up ideas for copywriting our email marketing pop-ups for my personal blog, I discovered one small crippling fact. Even though I\u2019m a professional writer, email marketing and marketing manager, I was at a bit of a loss on how to best copy write our email subscription pop-up. And then I thought, if this is what I\u2019m experiencing, then how many of you out there are facing the same problem?<\/p>\n

As a marketing manager, I know that email subscription pop-ups are a rare beast to write for, namely due to three reasons:<\/p>\n

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    1. You\u2019re writing a very punctuated set of value-based copy that is purely conversion driven.<\/li>\n
    2. You\u2019re writing it like it\u2019s a headline, but it\u2019s not a headline.<\/li>\n
    3. Copywriting your email marketing pop-up means you need to be able to pin down the number one call to action and reason for conversion in about 1 line. The other lines might be action oriented or identifying value, but verbiage encouraging others to join comes down to one line.<\/li>\n<\/ol>\n<\/ol>\n

      Undoubtedly, this is hard. Very hard. It\u2019s also a great exercise that helped me further developed laser like focus on why a website exists \u2013 and it\u2019ll do the same for you. Yet, you\u2019re probably not a professional writer and it might help you to see what other email marketing pop-up subscriptions look like.<\/p>\n

      Some websites take an introductory approach since their content is so unique. Take this template for an example which offers a value sign-up options that offers a free webinar:<\/p>\n

      New to (state your service industry)?<\/b><\/h3>\n

      Join our 30-minute webinar to learn how to (state service) on (state date and time) If you\u2019re website is offering valuable information, you can also trigger an email-pop up that might be slightly unscrupulous to some, but it requests a sign up in order to continue browsing through the site. Of course, a user could just exit the opt-in button, but most won\u2019t. That copy would read like this:<\/p>\n

      Please Register or Sign-in to Continue.<\/b><\/h3>\n

      Enter your email address to gain unlimited access to our website. You\u2019ll also receive other exclusive benefits by joining (state your name here)<\/p>\n

      Enter your email address to create a FREE ACCOUNT<\/h3>\n

      Another option is to get straight to the value and offer a direct download via an email subscription pop-up. Rather than baiting users with a free download once they sign up and confirm their email (two steps to take for a future reward), you can offer an immediate down load (and immediate gratification). Here\u2019s what that might look like:<\/p>\n

      Download Your Free (Item) Resource:<\/p>\n

      Get (state what it is they\u2019re receiving in one brief line)<\/p>\n