{"id":4414,"date":"2015-07-31T23:33:20","date_gmt":"2015-07-31T23:33:20","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/mobile-eyetracking-in-email-marketing\/"},"modified":"2020-01-16T19:58:52","modified_gmt":"2020-01-16T19:58:52","slug":"mobile-eyetracking-in-email-marketing","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/mobile-eyetracking-in-email-marketing\/","title":{"rendered":"Mobile Eyetracking in Email Marketing"},"content":{"rendered":"<p>A while back, the good people at Edisonda reached out to us and asked if Benchmark Email would be interested in partnering on a study focused on mobile eyetracking in email marketing. As nearly 70% of all emails are opened on mobile these days, we knew it was as important as ever for a study such as this to take place. We couldn\u2019t wait to see the results!<\/p>\n<p>Edisonda used Benchmark Email\u2019s tools and templates for this study, along with some rad glasses from SensoMotoric Instruments that track how the eye reads emails on mobile. For the study, each email campaign was presented to the user for 15 seconds. They were allowed to freely scroll through the email.<\/p>\n<p><a href=\"https:\/\/www.edisonda.com\/mailings\/\" target=\"_blank\" rel=\"noopener noreferrer\">Edisonda<\/a> found valuable data on three key aspects of email marketing: text, visual (design) and layout. The results showed the effects of changes to:<\/p>\n<ul>\n<li>Length of paragraphs<\/li>\n<li>Where text is placed<\/li>\n<li>Content of images<\/li>\n<li>Logo placement<\/li>\n<li>CTAs<\/li>\n<\/ul>\n<p>According to Litmus, 80% of people will delete an email that doesn&#8217;t look good on a mobile device. To avoid being deleted, see the results from the report along with heat maps of how your subscribers eyes will view email on mobile.<\/p>\n<p>You can download the report here, or view it below.<\/p>\n<p><a href=\"https:\/\/www.benchmarkemail.com\/images\/blog\/mobile-eyetracking-email-marketing.pdf\">Download the Edisonda Mobile Eyetracking in Email Marketing Report<\/a>.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/LCKuRTos3Rktjt\" width=\"600\" height=\"500\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"Mobile Eyetracking in Email Marketing\" href=\"\/\/www.slideshare.net\/BenchmarkAndy\/mobile-eyetracking-in-email-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">Mobile Eyetracking in Email Marketing<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/BenchmarkAndy\" target=\"_blank\" rel=\"noopener noreferrer\">Benchmark Email<\/a><\/strong><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A while back, the good people at Edisonda reached out to us and asked if Benchmark Email would be interested in partnering on a study focused on mobile eyetracking in email marketing. As nearly 70% of all emails are opened on mobile these days, we knew it was as important as ever for a study&hellip;<\/p>\n","protected":false},"author":275,"featured_media":4415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_bme_ai_translator_target_languages":[],"_bme_ai_translator_force_retranslate":false,"footnotes":""},"categories":[2171],"tags":[18,19,109,1367,2005,2006],"class_list":["post-4414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond","tag-benchmark","tag-email","tag-marketing","tag-mobile","tag-edisonda","tag-eyetracking"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile Eyetracking in Email Marketing - Benchmark Email India<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile Eyetracking in Email Marketing - Benchmark Email India\" \/>\n<meta property=\"og:description\" content=\"A while back, the good people at Edisonda reached out to us and asked if Benchmark Email would be interested in partnering on a study focused on mobile eyetracking in email marketing. 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