{"id":4418,"date":"2015-08-10T21:49:03","date_gmt":"2015-08-10T21:49:03","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/the-best-email-marketing-subject-lines-for-retail\/"},"modified":"2020-01-16T19:58:50","modified_gmt":"2020-01-16T19:58:50","slug":"the-best-email-marketing-subject-lines-for-retail","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/the-best-email-marketing-subject-lines-for-retail\/","title":{"rendered":"The Best Email Marketing Subject Lines for Retail"},"content":{"rendered":"<p>Before your readers even get to your email campaigns, they need to get past the subject lines. The fact is, no matter how great your <a href=\"https:\/\/www.benchmarkemail.com\" target=\"_blank\" rel=\"noopener noreferrer\">email marketing<\/a> campaign might be \u2013 it might all be for nothing if you can\u2019t pin down a series of high conversion email marketing <a href=\"https:\/\/www.benchmarkemail.com\/resources\/manuals\/subject-lines\/better-content-better-results\" target=\"_blank\" rel=\"noopener noreferrer\">subject lines<\/a>.<\/p>\n<p>Email marketing campaigns for retail are motivated by aesthetics, but the theme around what those aesthetics will look like are ultimately content-driven. This is where you email campaign and your subject line can go hand in hand. Take the following, for example:<\/p>\n<h2 class=\"subtopic\"><strong>Top 20 Under $20<\/strong><\/h2>\n<div>\n<p>Lists work. Always. On the same note, lists for types of buyers work really well too. Take for instance, \u201cGifts for Dad\u201d or \u201cGifts for Your Mother-in-Law.\u201d By the way, I\u2019ve never seen that later idea used ever. Consider it a freebie. There\u2019s also a great one that I saw a while ago, titled \u201c10 Gifts for little ones.\u201d In that vein of thought, lists featuring celebrities always work well and have a pretty high social conversion. People want to get punctuated ideas about what the options are \u2013 and we love to see which of our favorite celebrities are sporting the same.<\/p>\n<p>My absolute favorite subject line for a list was inspired by Refinery29: \u201cThe broke girl\u2019s guide to a luxury vacation.\u201d It\u2019s perfect for their demographic; it plays on a popular TV show with a similar name, and it is something most of us can relate to.<\/p>\n<\/div>\n<h2 class=\"subtopic\"><strong>You\u2019re Invited!<\/strong><\/h2>\n<div>\n<p>An invitation begs our consideration. Whether it\u2019s an online sale, a survey opportunity or an in-store event, the formality of an invitation turns any marketing strategy into a social affair. You\u2019re invited also makes people feel special, which fosters warm and fuzzy feelings from your consumer to your brand.<\/p><\/div>\n<h2 class=\"subtopic\"><strong>Free Product with Purchase<\/strong><\/h2>\n<div>\n<p>Everyone loves a free product. The goal here is to offer the product, but not mention what it is. Only clicking the email should give a reader access to the free product. In order to get them excited about the free product, try including a video of it as well. One the subject of deals, Groupon had a great email marketing line that was cheeky: \u201cBest of Groupon: The Deals That Make Us Proud (Unlike Our Nephew, Steve)\u201d It gets you curious about Steve\u2026and you click on it hoping to find out a little bit more about Steve.<\/p><\/div>\n<h2 class=\"subtopic\"><strong>Last Chance for\u2026<\/strong><\/h2>\n<div>\n<p>Creating a limited time opportunity is a sure fire way to get a consumer\u2019s attention. The feeling of rushing to get something that only has limited availability also works for holiday sales. Holiday sales, especially around summer and winter, are always a winner. The same also goes for when something \u201cends today.\u201d In a nutshell, language around windows of opportunity initiate action because we feel like it\u2019s a temporary offer.<\/p>\n<p>So the next time you\u2019re at the drawing board trying to drum up a great subject line, turn to some of these curated winning examples for inspiration.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Before your readers even get to your email campaigns, they need to get past the subject lines. The fact is, no matter how great your email marketing campaign might be \u2013 it might all be for nothing if you can\u2019t pin down a series of high conversion email marketing subject lines. Email marketing campaigns for&hellip;<\/p>\n","protected":false},"author":309,"featured_media":4419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[19,69,108,109,319,1871,2010],"class_list":["post-4418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond","tag-email","tag-subject","tag-lines","tag-marketing","tag-retail","tag-html","tag-best"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Best Email Marketing Subject Lines for Retail - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Best Email Marketing Subject Lines for Retail - in\" \/>\n<meta property=\"og:description\" content=\"Before your readers even get to your email campaigns, they need to get past the subject lines. 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