{"id":4440,"date":"2015-08-28T02:44:52","date_gmt":"2015-08-28T02:44:52","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/the-best-quotes-on-email-marketing\/"},"modified":"2020-01-16T19:58:36","modified_gmt":"2020-01-16T19:58:36","slug":"the-best-quotes-on-email-marketing","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/the-best-quotes-on-email-marketing\/","title":{"rendered":"The Best Quotes on Email Marketing"},"content":{"rendered":"

There are times when you\u2019re sitting at the computer trying to drum up the next idea for your weekly newsletter marketing automation campaign. That\u2019s about the time when it would be really great to have a couple of colleagues to use as a sounding board to bounce ideas off of. Chances are, there\u2019s no one like that in your marketing team \u2013 but there is this post, which curates some of the best and more inspired conversations by step by step email marketing guide<\/a>.<\/p>\n

“Average conversion rates are meaningless. Switzerland on average is flat.” \u2013 Chris Goward<\/p>\n

“Nothing begets creativity like constraints.” \u2013 Christopher Mims<\/p>\n

“On average, 8 out of 10 people will read your headline copy, but only 2 out 10 will read the rest.” \u2013 Brian Clark<\/p>\n

“To get the right message to the right person at the right time you first need to get the right data to the right database at the right time.” \u2013 John Caldwell<\/p>\n

“The cost of being wrong is less than the cost of doing nothing.” \u2013 Seth Godin<\/p>\n

“Open, click and unsubscribe rates are pretty poor measures for email engagement.”\u00a0\u2013 Jordie van Rijn<\/p>\n

Jordie van Rijn also has this gem to add\u2026<\/p>\n

“An email without clarity is like an annoying mime: Just say what you want or get out the way!”<\/p>\n

“Start an editorial calendar that everyone involved in your blog (writers, editors, marketing team, etc.) can access.” \u2013 Kristi Hines<\/p>\n

“Email has an ability many channels don\u2019t: creating valuable, personal touches \u2013 at scale.” \u2013 David Newman<\/p>\n

“Make the prospect a more informed buyer with content.” \u2013 Robert Simon (Four Seasons Hotels)<\/p>\n

\u201cThe best marketing doesn\u2019t feel like marketing.\u201d \u2013 Tom Fishburne<\/p>\n

“Make the customer the hero of your story \u2026 and \u2026 good content isn\u2019t about good storytelling. It\u2019s about telling a true story well.\u2013 Ann Handley<\/p>\n

“Having a lot to say is never a good enough reason to actually say it.” \u2013 Lee Clowes beard<\/p>\n

\u201cYour top of the funnel content must be intellectually divorced from your product but emotionally wed to it.” \u2013 Joe Chernov<\/p>\n

\u201cHow to write a good email: 1. Write your email 2. Delete most of it 3. Send.” \u2013 Dan Munz<\/p>\n

\u201cFocus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI.” \u2013 Karl Murray<\/p>\n

\u201cBait without a hook is just food.” \u2013 John Hayes on email CTAs<\/p>\n

Think about which of these quotes made you stop and think for a bit. If you had to stop and think about it, chances are it\u2019s a gap in your current email marketing service campaign. The next step is to chart out where you are now and where you want to go. What action (click through rates\/email subscribers) do you want your audience to follow through on when they get your great email marketing campaign with amazing subject lines. Are you looking for a sale, a social share, a conversation\/ return on investment or some other type of call to action? Once you can identify that, you can pair the gaps you discovered here and start creating a effective emails strategy with real time updates.<\/p>\n

Also help audience to subscribe email newsletters. In this way email address list also updates. Periodic sending emails can be possible in order to hold the repeated visitors.<\/p>\n","protected":false},"excerpt":{"rendered":"

There are times when you\u2019re sitting at the computer trying to drum up the next idea for your weekly newsletter marketing automation campaign. That\u2019s about the time when it would be really great to have a couple of colleagues to use as a sounding board to bounce ideas off of. 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