{"id":4450,"date":"2015-09-04T04:14:08","date_gmt":"2015-09-04T04:14:08","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/5-reasons-why-your-email-campaign-is-hitting-the-junk-folder\/"},"modified":"2020-01-16T19:29:34","modified_gmt":"2020-01-16T19:29:34","slug":"5-reasons-why-your-email-campaign-is-hitting-the-junk-folder","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/5-reasons-why-your-email-campaign-is-hitting-the-junk-folder\/","title":{"rendered":"5 Reasons Why Your Email Campaign is Hitting The “Junk” Folder"},"content":{"rendered":"

You can have something amazing to say in every weekly email update.
\nYou can have the greatest content team producing stunning email marketing content.
\nYou can have the best target list of email subscribers.
\nYet, there\u2019s one major glitch you might not even be aware of: spam triggers.<\/p>\n

Recently, I spoke with a few companies that didn\u2019t understand why their email campaigns to a list of opted-in subscribers had such marginally low click-open rates. As it turns out, each campaign was going into the spam folder. Here\u2019s why that happens.<\/p>\n

Failed Subject Lines<\/strong><\/h2>\n
\n

Your subject line is the first impression you give an email server of the type of content you\u2019re sending out. However, if you\u2019re subject line is too \u201canimated\u201d with the use excessive exclamation marks, then it\u2019s going to trigger the spam. Same goes for subject lines that include symbols, the word \u201cfree\u201d and\/or the letter \u201cX.\u201d Each of those trigger junk mail filters for spam or inappropriate content.<\/p><\/div>\n

Frustrating Navigation<\/strong><\/h2>\n
\n

No matter how great your email campaign is, someone people are just going to want to unsubscribe. However, if you don\u2019t have a clear and easy way to guide them to an unsubscribe link \u2013 or if you don\u2019t even include a link \u2013 frustrated readers will just mark you as spam. You\u2019re better off having someone unsubscribe than having them mark your email as spam.<\/p><\/div>\n

Faulty Email Servers<\/strong><\/h2>\n
\n

Certain email servers have more sensitive spam triggers than others, which means that they\u2019re more inclined to toss your campaign into a slush pile. How an email server treats email content will depend on the server. There\u2019s another more challenging face to this problem: you ultimately have zero control of other people\u2019s email servers.<\/p><\/div>\n

Trapped by Large Visuals<\/strong><\/h2>\n
\n

The trend in email campaigns is to have visually rich content that sprinkles in language selectively and has redirect links. To do this, you need to use a template. Some novice email marketers will design on large image and have that embedded as the email marketing content. This doesn\u2019t work. The reason why is because spam filters are specifically looking out for this type of email content because it\u2019s usually where suspect content is hidden. So if you\u2019re sending visuals \u2013 great, you\u2019re onto something there. But take the time to format a proper template to guide your design so you can escape the junk mail filters.<\/p><\/div>\n

Email Flood<\/strong><\/h2>\n
\n

Another problem you could be facing is that you\u2019re just sending out too many emails in one go, which also triggers a spam alert. This problem is particularly relevant if you\u2019re not using an email marketing software that can help organize your campaign distributions.<\/p>\n

Despite the challenges faced in meeting your email marketing click-open goals, there are steps you can take the rescue your email campaign from the \u201cjunk\u201d folder. Talk to your email campaign provider to see why they feel you\u2019re having this problem. Depending on the campaign platform, it could either that you\u2019re sending mass emails or that your dealing with a new domain.<\/p>\n

When you\u2019re getting to the bottom of the problem, realize that you\u2019re dealing with a bit of a Rubik cute and you\u2019re going to need to play around with a few variables before you figure it out. However, getting to the bottom of the problem is crucial if you plan on creating effective campaigns that engage and convert your audience.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

You can have something amazing to say in every weekly email update. You can have the greatest content team producing stunning email marketing content. You can have the best target list of email subscribers. Yet, there\u2019s one major glitch you might not even be aware of: spam triggers. 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