{"id":4452,"date":"2015-09-08T04:17:30","date_gmt":"2015-09-08T04:17:30","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/tips-master-first-video-email-campaign\/"},"modified":"2020-01-16T19:29:33","modified_gmt":"2020-01-16T19:29:33","slug":"tips-master-first-video-email-campaign","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/tips-master-first-video-email-campaign\/","title":{"rendered":"Tips to Master Your First Video Email Campaign"},"content":{"rendered":"

A recent study showed the marketers are increasingly turning to video messaging<\/a> as part of their email marketing campaigns. In fact, in my last post<\/a>, we discussed the top reason why you need video email campaigns. But we\u2019re not the only ones that feel video is a compelling mode of communication when it comes to email marketing campaigns. Here\u2019s what other thought leaders are saying:<\/p>\n

Mimic the look of a typical video player<\/strong><\/h2>\n
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Here you\u2019re adding a visual indication that a video is part of your email with the play button. When readers are prompted with this play button, they\u2019ll click the image and be directed to a landing page \u2013 or a branded video sharing page \u2013 with your video embedded. Using a compelling image to link readers to your video content within email works really well to increase click through rates.<\/p>\n

Source: Ian Hutchinson of Vidyard<\/a>, a video marketing blog that offers resources, inspiration and tactics.<\/p>\n

Hutchinson also had another great idea that layered on a common approach. Instead of just hosting your video on your landing page \u2013 in addition to your email campaign – consider having your landing page video set to autoplay. In the case of sharing it on your landing page, have a email sign up subscription featured that encourages people to opt in to get more great video content delivered right to their emails.<\/p>\n<\/div>\n

Turn up the data with heat maps<\/strong><\/h2>\n
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Every email marketing campaign needs to be be data driven. Video email marketing campaigns aren\u2019t an exception. Every view generates a heatmap, which shows exactly which parts of the video the viewer watched, skipped, and rewatched. Trend Graphs let you track how your entire video library performs over time.<\/p>\n

Source: Wistia<\/a>, which offers professional video hosting with analytics and marketing tools.<\/p>\n

Once you\u2019ve created your video and tracked data, the next video email marketing<\/a> step is creating video number two and finding a way to organize your video assets through a robust CMS, which Benchmark offers:<\/p>\n