{"id":4484,"date":"2015-10-11T03:02:56","date_gmt":"2015-10-11T03:02:56","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/the-best-blog-posts-on-email-marketing\/"},"modified":"2020-01-16T19:29:07","modified_gmt":"2020-01-16T19:29:07","slug":"the-best-blog-posts-on-email-marketing","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/the-best-blog-posts-on-email-marketing\/","title":{"rendered":"The Best Blog Posts on Email Marketing"},"content":{"rendered":"

Over time, we\u2019ve developed a digital library of the best email marketing articles on the web. This can be a lot for anyone to sift through, so we\u2019re doing to sifting for you. Whether you\u2019re new to Benchmark or are looking for refresher course on what matters to most, here\u2019s your focused summary of the best email marketing blog posts.<\/p>\n

How to get Gifs and Memes in Email Campaigns<\/strong><\/h2>\n
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This post is all about gifs and memes, which are particularly important if you\u2019re going to be catering to a millennial audience. The best takeaway from the post is, \u201cIf you\u2019re using gifs, you want to make sure you\u2019re using it to further your email campaign rather than distract from it. For example, it\u2019s a great way to showcase your product or initiate how a client can engage with your brand.\u201d (Continue Reading<\/a>)<\/div>\n

Millennials Haven\u2019t Ditched Email for Social Media<\/strong><\/h2>\n
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If you think that email marketing is outdated and that all Millennials have ditched it for social media, think again. The best takeaway from the post is, \u201cYou also want their attention in a one-on-one capacity, and you\u2019re going to secure that through visually driven email marketing campaigns. There\u2019s another strain of thought along this these lines and that\u2019s that Millennials only use email for business \u2013 even the influential savvy type with money to invest. On that theory, here are 2 facts: (1) Millennials tend to keep email for business, but they\u2019re still interested in inviting businesses into their inboxes to take advantage of promotion; (2) Email is for serious business, while social media is still for socializing. On that note, Millennials aren\u2019t moving away from email so much as they\u2019re utilizing more channels to communicate.\u201d (Continue Reading<\/a>)<\/div>\n

The Essence of Email Marketing<\/strong><\/h2>\n
\n

It can be overwhelming to grasp all the different aspects of email marketing, which is why a blog post on quotes is a helpful and light-hearted way to underscore why we do it and why it matters. The best takeaway is, \u201cBait without a hook is just food.” \u2013 John Hayes on email CTAs\u2026Think about which of these quotes made you stop and think for a bit. If you had to stop and think about it, chances are it\u2019s a gap in your current email marketing campaign. The next step is to chart out where you are now and where you want to go. What action do you want your audience to follow through on when they get your email marketing campaign. Are you looking for a sale, a social share, a conversation or some other type of action? Once you can identify that, you can pair the gaps you discovered here and start creating a strategy.\u201d (Continue Reading<\/a>)<\/div>\n

Rescuing Your Email Campaigns From the “Junk” Folder<\/strong><\/h2>\n
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It doesn\u2019t matter how hard you work on your email marketing campaigns \u2026 if no one is seeing them. On that note, the most important takeaway is, \u201cCertain email servers have more sensitive spam triggers than others, which means that they\u2019re more inclined to toss your campaign into a slush pile. How an email server treats email content will depend on the server. There\u2019s another more challenging face to this problem: you ultimately have zero control of other people\u2019s email servers.\u201d (Continue Reading<\/a>)<\/div>\n","protected":false},"excerpt":{"rendered":"

Over time, we\u2019ve developed a digital library of the best email marketing articles on the web. This can be a lot for anyone to sift through, so we\u2019re doing to sifting for you. Whether you\u2019re new to Benchmark or are looking for refresher course on what matters to most, here\u2019s your focused summary of the…<\/p>\n","protected":false},"author":309,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[110,2054,2010,109,19],"class_list":["post-4484","post","type-post","status-publish","format-standard","hentry","category-beyond","tag-blog","tag-posts","tag-best","tag-marketing","tag-email"],"yoast_head":"\nThe Best Blog Posts on Email Marketing - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Best Blog Posts on Email Marketing - in\" \/>\n<meta property=\"og:description\" content=\"Over time, we\u2019ve developed a digital library of the best email marketing articles on the web. 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