{"id":4485,"date":"2015-10-11T03:39:22","date_gmt":"2015-10-11T03:39:22","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/top-twitter-accounts-for-email-marketing\/"},"modified":"2020-01-16T19:29:06","modified_gmt":"2020-01-16T19:29:06","slug":"top-twitter-accounts-for-email-marketing","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/top-twitter-accounts-for-email-marketing\/","title":{"rendered":"Top Twitter Accounts for Email Marketing"},"content":{"rendered":"

As you\u2019re continuing your ongoing email marketing<\/a> education, one of the best sources for gathering topline data is from heavy hitting Twitter accounts. Even just 10-15 minutes a day of browsing through top Twitter accounts can get you a brief overview of what you need to know about email campaigns. The tweets might even inspire you to strengthen your own email marketing game with new ideas, new ways of campaign and measuring success.<\/p>\n

@deliverability<\/a>, also a blog-based Twitter channel, tweets about \u201cnews, rumors and commentary from the email deliverability community.\u201d Most of their content is composed by industry leaders, though they also make it a point to pull other great reads from around the web. What I love about their tweets: highly engaging and offer a depth of content from asking questions, sharing stats, videos and photos.<\/p>\n

Blog-based @socialemail<\/a> tweets on email marketing, automation, and optimizing conversion. You\u2019ll see content from their own blog and a medley of content from around the web. What I love about their tweets: multiple daily tweets and all their tweets flow through a funnel that pushes conversion.<\/p>\n

Under Direct Marketing Association, the Email Experience Council (@theeec<\/a>) is another top twitter account that\u2019s geared toward email marketing. They\u2019re industry focused so most of their tweets are for businesses that are results driven versus DIYers that are focused on training and catching up with the email marketing curve. What I love about their tweets: regular tweets and great curators on other top industry resources.<\/p>\n

@theeMailguide<\/a> sees itself as the \u201cultimate resource\u201d for email marketing that will \u201ctrain email marketing NewBees to become Ninjas.\u201d The Email Guide share articles on a variety of email marketing topics, including trends, conversion-focused copy, subject lines, analytics and best practices. What I love about their tweets: quotes and stats. The Email Guide is also really good about engaging their follows by replying to tweets and resharing purposeful content.<\/p>\n

Of course, there\u2019s @BenchmarkEmail<\/a>, which focuses 100% on email and event marketing. If you\u2019re in retail, non-profit and event management, this is a must go-to Twitter account.<\/p>\n

An industry leader when it comes to all around marketing goodies, @MarketingSherpa<\/a> offers businesses and consumer marketing professionals practical research and case studies on what\u2019s working (and not working) in marketing today. What I love about their tweets: they mean business. You won\u2019t find any fluff content here.<\/p>\n

The next question is: how do you use all this data?<\/p>\n

If you\u2019re a one-man show, take the time to go through these accounts. Create your own Twitter lists and add these Twitter feeds to that list. Keep exploring. Look for other industry Twitter feeds that are able to get you the info you need. Over time, you\u2019ll be able to craft a custom Twitter list that you can quickly access to get the info you\u2019re looking for \u2013 and it\u2019s much faster than a Google search. More immediately, you\u2019ll start recognizing which Twitter feeds give you what you need. You might find that just one or two here get you what you need, which means you can have 15 minutes a day down to 5 minutes a day.<\/p>\n

What determines your favorite list might also factor in which ones engage you the most, are willing to answer your questions, and so forth. In that sense, a Twitter feed isn\u2019t just a static side. It\u2019s a resource of individuals who are looking to engage, ponder, and further hone their professional curiosity and network.<\/p>\n

Do you have a Twitter account you go to regularly for email marketing inspiration? Share them below!<\/p>\n","protected":false},"excerpt":{"rendered":"

As you\u2019re continuing your ongoing email marketing education, one of the best sources for gathering topline data is from heavy hitting Twitter accounts. Even just 10-15 minutes a day of browsing through top Twitter accounts can get you a brief overview of what you need to know about email campaigns. The tweets might even inspire…<\/p>\n","protected":false},"author":309,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[19,79,109],"class_list":["post-4485","post","type-post","status-publish","format-standard","hentry","category-beyond","tag-email","tag-twitter","tag-marketing"],"yoast_head":"\nTop Twitter Accounts for Email Marketing - Benchmark Email India<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Twitter Accounts for Email Marketing - Benchmark Email India\" \/>\n<meta property=\"og:description\" content=\"As you\u2019re continuing your ongoing email marketing education, one of the best sources for gathering topline data is from heavy hitting Twitter accounts. 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