{"id":4499,"date":"2015-10-24T03:00:46","date_gmt":"2015-10-24T03:00:46","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/reinventing-yourself-a-marketers-guide-to-hacking-into-a-better-self\/"},"modified":"2020-01-16T19:18:39","modified_gmt":"2020-01-16T19:18:39","slug":"reinventing-yourself-a-marketers-guide-to-hacking-into-a-better-self","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/reinventing-yourself-a-marketers-guide-to-hacking-into-a-better-self\/","title":{"rendered":"Reinventing Yourself: A Marketer\u2019s Guide to Hacking into a Better Self"},"content":{"rendered":"<p>Even though marketing is one of those industries where you constantly have to learn new ways of doing things, it can be challenging to implement new ideas into a new marketing persona. The fact is, chances are you\u2019re learning new ideas but you\u2019re still the same old you. Reinventing your marketing persona requires a constant vigilance in being aware of where your gaps are, what you\u2019re learning, how you\u2019re learning it or implementing it, and whether you\u2019re mindful of your environment and what you\u2019re doing to constantly evolve that environment too. It sounds like a lot but it\u2019s really not \u2013 it\u2019s more of a cultivated mindset that is achievable with practice.<\/p>\n<h3 class=\"subtopic\"><strong>Being Aware of Where Your Gaps Are<\/strong><\/h3>\n<div>\n<p>Every business and every marketer is different. Sure you have standards in what you need to know and how you need to execute certain functions, but there cut and dry way of being a marketer. Having worked in marketing for a top agency, a start-up, and running my own boutique agency, along with freelancing, I\u2019ve learned that each environment is different. You have to pay close attention where you see repeat patterns of failure or frustration in your environment \u2013 and there\u2019ll you have your gaps.<\/p>\n<p>Your gap could be in how you strategize, execute, communicate, project manage, or any number of other areas. It may involve your direct role or it may be something that affects your department or another department you interact with.<\/p>\n<p>Once you\u2019re aware of your gaps, you can hone in on that specific areas a place for improvement and reinventing yourself. This way you\u2019re not taking a sweeping (and frankly ineffective) approach to you 2.0, but you\u2019re applying laser-like focus in targeting weak areas.<\/p>\n<\/div>\n<h2 class=\"subtopic\"><strong>What You\u2019re Learning<\/strong><\/h2>\n<div>\n<p>You\u2019re probably tossed into random training sessions at your workplace, attending various seminars or browsing through the latest issue of Fast Co. to see how you can sharpen your skills. Again, this is a very wide net. As a marketer you have an insane amount of demands on your plate and very little time to do it all in. So in order to be effective, be mindful of what you\u2019re learning and where your time is going. If it doesn\u2019t apply to an identified gap, move on. That said, this is different than being mindful of and working to evolve your environment, which we\u2019ll get to below.<\/p>\n<\/div>\n<h2 class=\"subtopic\"><strong>How You\u2019re Learning It<\/strong><\/h2>\n<div>\n<p>Once you have identified your gaps and begin seeking resources to overcome challenges, the next step is being aware of how you\u2019re learning. This means that it\u2019s not enough to just try and improve upon yesterday. Ask yourself if you\u2019re functionally taking what needs to learned and applying it in a way that gets you the results. For example, it\u2019s not enough to just know that your company needs to allocate more hours in the day so they have time to get things done. Putting what you\u2019re learning into practice would mean setting up something like a \u201cno meeting Wednesday\u201d so you can be sure that they have uninterrupted work days to focus on important projects.<\/p>\n<\/div>\n<h2 class=\"subtopic\"><strong>Being Mindful of Your Evolving Environment<\/strong><\/h2>\n<div>\n<p>You\u2019ve seen the push for creative office spaces with playful environments, no walls, and more casual atmospheres. That whole trend comes from breaking down mental barriers that keep you from exploring new ideas. But you don\u2019t necessarily need a high-end creative office environment to make that happen. You can create a similar effect in whatever space you have to work in. And more importantly, you can cultivate your experiences so that you\u2019re around creative, insightful, and informed people. Your environment isn\u2019t just the four walls around you \u2013 it\u2019s whose around you.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Even though marketing is one of those industries where you constantly have to learn new ways of doing things, it can be challenging to implement new ideas into a new marketing persona. The fact is, chances are you\u2019re learning new ideas but you\u2019re still the same old you. Reinventing your marketing persona requires a constant&hellip;<\/p>\n","protected":false},"author":309,"featured_media":4500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[523,1967,2059,2070],"class_list":["post-4499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond","tag-marketer","tag-better","tag-reinvent","tag-self"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reinventing Yourself: A Marketer\u2019s Guide to Hacking into a Better Self - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reinventing Yourself: A Marketer\u2019s Guide to Hacking into a Better Self - in\" \/>\n<meta property=\"og:description\" content=\"Even though marketing is one of those industries where you constantly have to learn new ways of doing things, it can be challenging to implement new ideas into a new marketing persona. 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