{"id":4510,"date":"2015-11-02T03:00:04","date_gmt":"2015-11-02T03:00:04","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/the-importance-of-cultivating-an-inventive-mind\/"},"modified":"2020-01-16T19:18:21","modified_gmt":"2020-01-16T19:18:21","slug":"the-importance-of-cultivating-an-inventive-mind","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/the-importance-of-cultivating-an-inventive-mind\/","title":{"rendered":"The Importance of Cultivating an Inventive Mind"},"content":{"rendered":"<p>Imagine the scenario: you enter a boxing ring on the day of a big fight. You\u2019re thrilled to be there and everyone is rooting for you. You enter the ring, the bell rings, and you get knocked out\u2026because you didn\u2019t spend one minute training for the fight before hand. In fact, up until that moment, you\u2019d never even been inside a ring let alone a professional fight.<\/p>\n<p>The reality is that everyday we\u2019re entering a proverbial ring against the competition. We have to fight to create new ideas and campaigns that inspire clients and get your business seen as the champ it is. But\u2026unless you\u2019re preparing, you\u2019re never going to be ready to take on the challenge in front of you.<\/p>\n<p>Whether it\u2019s a brainstorm or a big pitch, problem solving, or being quick on your feet to respond to a client, you need to train your mind to be inventive and adaptive. And just like with any match, the real fight this starts well before the big event.<\/p>\n<div class=\"subtopic\"><strong>Links in a Chain<\/strong><\/div>\n<div>\n<p>&nbsp;<\/p>\n<p>Having a growth-mindset that is aware of its thoughts and environment is worth its weight in gold. That said, combinatory play which recognizes that we\u2019re links in a chain and seeks to engage, is also incredibly important.<\/p>\n<p>The greatest songwriters in the world have one thing in common: they\u2019re inspired by other people, saying that \u201cAll of us, we\u2019re links in a chain.\u201d This means that while you have an original idea, your thoughts are really stemming from the wave of ideas, conversations, and interactions you\u2019re having with people throughout the day.<\/p>\n<p>This means your team is more than just a bunch of people you work with; they\u2019re your muses. Get to know them and make an effort to be social with them so that you\u2019re all your authentic selves. It\u2019s only when you\u2019re able to really know people that you have the freedom to express yourself and have others see (and be inspired) by that. For hiring managers, this means hiring people that aren\u2019t just good at the job at hand, but also hiring people who can contribute meaningfully to the inspiration pool.<\/p>\n<\/div>\n<div class=\"subtopic\"><strong>Fierce Focus<\/strong><\/div>\n<div>\n<p>&nbsp;<\/p>\n<p>Alan Turing, the British scientist who invented the world\u2019s first computer that helped crack the Nazi code and win World War II for the Allies, had one thing that set him apart from his peers: fierce focus. It\u2019d be worth watching The Imitation Game with your team to be inspired by an individual who managed to do just that in one of the most difficult circumstances with seemingly insurmountable challenges from within himself, his team, his organization, and his opponents\u2026not the mention the challenges of invention which includes lots and lots of failure.<\/p>\n<p>That\u2019s really what fierce focus is about, the ability to keep your eyes on a target despite a shaky environment and moving target. It\u2019s easy to meet your aims when the plan is laid out in front of you; but how will you cope when everything is against you? This is why fierce focus is at the heart of an inventive mindset.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Imagine the scenario: you enter a boxing ring on the day of a big fight. You\u2019re thrilled to be there and everyone is rooting for you. You enter the ring, the bell rings, and you get knocked out\u2026because you didn\u2019t spend one minute training for the fight before hand. In fact, up until that moment,&hellip;<\/p>\n","protected":false},"author":309,"featured_media":4511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[1788,2073,2074],"class_list":["post-4510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond","tag-mind","tag-cultivating","tag-inventive"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Importance of Cultivating an Inventive Mind - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Importance of Cultivating an Inventive Mind - in\" \/>\n<meta property=\"og:description\" content=\"Imagine the scenario: you enter a boxing ring on the day of a big fight. 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