{"id":4514,"date":"2015-11-02T04:04:01","date_gmt":"2015-11-02T04:04:01","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/integrating-email-marketing-sms\/"},"modified":"2020-01-16T19:18:20","modified_gmt":"2020-01-16T19:18:20","slug":"integrating-email-marketing-sms","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/integrating-email-marketing-sms\/","title":{"rendered":"Let&#8217;s Talk About Text, Baby! Integrating Email Marketing &#038; SMS"},"content":{"rendered":"<p>Your marketing toolbox should include:<\/p>\n<p>A: Email Marketing<br \/>\nB: SMS Marketing<br \/>\nC: All of the Above.<\/p>\n<p>Obviously, the answer is &#8220;C.&#8221; We could have gone through plenty more of the alphabet (social media, content marketing, SEO, etc.) with multiple choice options, but the answer will always be All of the Above. We know email and SMS go hand in hand and we shared our thoughts on the subject with our friends on the Group Texting blog.<\/p>\n<p>They asked for some tips and ideas for <a href=\"https:\/\/blog.grouptexting.com\/expert-interview-series-andy-shore-of-benchmark-email-on-integrating-email-and-text-message-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">integrating email marketing and SMS<\/a>. You&#8217;ll be saying &#8220;let&#8217;s talk about text, baby&#8221; before you know it!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your marketing toolbox should include: A: Email Marketing B: SMS Marketing C: All of the Above. Obviously, the answer is &#8220;C.&#8221; We could have gone through plenty more of the alphabet (social media, content marketing, SEO, etc.) with multiple choice options, but the answer will always be All of the Above. We know email and&hellip;<\/p>\n","protected":false},"author":26,"featured_media":4515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[18,19,109,368,615],"class_list":["post-4514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond","tag-benchmark","tag-email","tag-marketing","tag-partner","tag-sms"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Let&#039;s Talk About Text, Baby! 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We know email and&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/in\/integrating-email-marketing-sms\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email India\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-02T04:04:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-16T19:18:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/sms-marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"596\" \/>\n\t<meta property=\"og:image:height\" content=\"248\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Andy Shore\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Shore\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/integrating-email-marketing-sms\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/integrating-email-marketing-sms\\\/\"},\"author\":{\"name\":\"Andy Shore\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/person\\\/ff6de7d428926ff88a0f1a21ef218a9d\"},\"headline\":\"Let&#8217;s Talk About Text, Baby! 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