{"id":4522,"date":"2015-11-13T03:00:35","date_gmt":"2015-11-13T03:00:35","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/getting-it-right-gifs-and-memes-in-email-campaigns\/"},"modified":"2020-01-16T19:18:17","modified_gmt":"2020-01-16T19:18:17","slug":"getting-it-right-gifs-and-memes-in-email-campaigns","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/getting-it-right-gifs-and-memes-in-email-campaigns\/","title":{"rendered":"Getting it Right: Gifs and Memes in Email Campaigns"},"content":{"rendered":"<p>Gifs are hugely popular, punctuated videos that are the video equivalent of memes. Memes are images with text that have a tongue-in-cheek view of getting the point across. If you\u2019ve seen a picture of <a href=\"http:\/\/i.ytimg.com\/vi\/S7avhXv8bwo\/maxresdefault.jpg\" target=\"_blank\" rel=\"noopener noreferrer\">Willy Wonka<\/a> with a socially charged message or a <a href=\"http:\/\/cdn.meme.am\/instances\/500x\/10944735.jpg\" target=\"_blank\" rel=\"noopener noreferrer\">baby with the fist of victory<\/a>, you\u2019ve seen a meme.<\/p>\n<p>Understanding memes are important because it sets you up for understanding a gif. A meme can be described as \u201ca humorous image, video, piece of text, etc. that is copies (often with slight variations) and spread rapidly by internet users.\u201d Your meme might not go viral but it\u2019ll do two things for your email campaign: (1) make it funny and relatable, and (2) increased the chance of it getting shared as a link within the reader\u2019s social network.<\/p>\n<p>Memes are visual communications for a millennial audience. They\u2019re quick, quirky and usually purpose driven. They have the potential to take an image and charge it with your message. You can use either a meme that\u2019s already been created, set up a Pinterest board with your favorite memes to reference as needed, or you can create your own through a <a href=\"http:\/\/memegenerator.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">meme-generator<\/a>. However, to get a meme inserted in your email campaign can be a little tricky. There are endless obstacles and steps to ensure recipients are seeing your email marketing. There are also steps you can take to <a href=\"https:\/\/www.benchmarkemail.com\/blogs\/detail\/getting-it-wrong-the-issue-with-using-graphics-in-email-campaigns\" target=\"_blank\" rel=\"noopener noreferrer\">ensure they set up their servers to access those images<\/a>. Ultimately, though, you\u2019re going to want to rely on a email campaign platform to execute emails with images \u2013 and the same goes for videos including gifs.<\/p>\n<p>Gifs \u2013 short, partly animated graphics &#8211; are the video end of memes. They bring life into you\u2019re email campaign to life in an engaging and impactful way. Email servers are oddly more responsive to gifs (note, gifs and not videos) across most major email servers. Even still, video placement in an email campaign can be tricky; this is where you definitely want to use a <a href=\"https:\/\/www.benchmarkemail.com\/email-marketing\/email-campaigns\/video-email-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">campaign tool<\/a> that guides you on <a href=\"https:\/\/www.benchmarkemail.com\/help-FAQ\/answer\/How-do-I-insert-a-video-into-my-emails\" target=\"_blank\" rel=\"noopener noreferrer\">how to insert videos into email<\/a>.<\/p>\n<p>How you use gifs is another issue. If you\u2019re using gifs, you want to make sure you\u2019re using it to further your email campaign rather than distract from it. For example, it\u2019s a great way to <a href=\"http:\/\/blog.raventools.com\/animated-gifs-in-emails\/\" target=\"_blank\" rel=\"noopener noreferrer\">showcase your product<\/a> or initiate how a client can engage with your brand.<\/p>\n<p>Check out this <a href=\"https:\/\/mailbakery.com\/blog\/25-wonderful-examples-of-animated-gifs-in-email-marketing-templates\/\" target=\"_blank\" rel=\"noopener noreferrer\">link for retailers who got it right<\/a>.<\/p>\n<p>Keep in mind that these examples in the link above all drive the product. Gifs are relatively useless and not so great when you\u2019re using it to essentially distract from product and messaging, in which case it becomes more of a nuisance than a consideration to the reader.<\/p>\n<p>The other point to remember is that gifs and memes are tools to further your message \u2013 but they\u2019re not calls to action. No matter how amazing your gif is, you\u2019re still going to need clear calls to action \u2013 which means you still need a great copywriter and a designer who can bring that message to life.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gifs are hugely popular, punctuated videos that are the video equivalent of memes. Memes are images with text that have a tongue-in-cheek view of getting the point across. If you\u2019ve seen a picture of Willy Wonka with a socially charged message or a baby with the fist of victory, you\u2019ve seen a meme. Understanding memes&hellip;<\/p>\n","protected":false},"author":309,"featured_media":4523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[19,41,2080,2081],"class_list":["post-4522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond","tag-email","tag-campaign","tag-gifs","tag-meme"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Getting it Right: Gifs and Memes in Email Campaigns - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Getting it Right: Gifs and Memes in Email Campaigns - in\" \/>\n<meta property=\"og:description\" content=\"Gifs are hugely popular, punctuated videos that are the video equivalent of memes. 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