{"id":4524,"date":"2015-11-14T06:00:26","date_gmt":"2015-11-14T06:00:26","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/how-to-accelerate-email-list-management-to-drive-business\/"},"modified":"2020-10-27T15:59:41","modified_gmt":"2020-10-27T15:59:41","slug":"how-to-accelerate-email-list-management-to-drive-business","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/how-to-accelerate-email-list-management-to-drive-business\/","title":{"rendered":"How to Accelerate Email List Management to Drive Business"},"content":{"rendered":"<p>If you were to host a party tomorrow with the goal of just impressing one specific guest, who would you invite? What considerations would you need to make when sending out the guest list. If your goal is to highlight you favorably, your guest list needs to include people who (a) can do that and (b) complement one another. It\u2019s a pretty simple concept. <a href=\"https:\/\/ui.benchmarkemail.com\/email-marketing\/targeted-emailing\" target=\"_blank\" rel=\"noopener noreferrer\">Targeted email<\/a> lists aren\u2019t that different from your goal-oriented party.<\/p>\n<p>The thing they both have in common is a goal.<\/p>\n<p>The key to <a href=\"https:\/\/www.benchmarkemail.com\/features\/growyourlist\" target=\"_blank\" rel=\"noopener noreferrer\">list management<\/a> is to first define your goal. Many people will have targeted lists based on location, spending habits, etc. \u2013 and that\u2019s fine. But you also want to be more holistic in your approach. Your list isn\u2019t just a list; your list is a driver for your end goal.<\/p>\n<p>The biggest mistake any marketing manager \u2013 and in fact, any marketing agency \u2013 makes is that they\u2019re not goal oriented. They\u2019re nothing thinking about what their overarching purpose is.<\/p>\n<p>Here\u2019s how that gets translated into an actual campaign:<\/p>\n<p>Say you\u2019re partnering up during the holidays with a coveted business to drive donations. You send out an email campaign for invitations for a local event and you only have room for 30 guests. If you send out a first wave mass email to your local list, you\u2019re running into a potential problem of having too many interested people exciting about attending. You\u2019re going to have to rescind your invite, which reflects poorly on your reputation and will strain relationships.<\/p>\n<p>Instead, using your customer sales management tools (like Salesforce), or even through knowing people personally, your first wave of send out can be strategically delivered only to those people who are naturally involved and invested in philanthropy. Give them a deadline to respond by, then send out a second wave of invites with a note that you have limited spacing.<\/p>\n<p>This way, there\u2019s more of a chance that the guests who attend are philanthropic, reflect well on your ability to generate participation, and may get further involved in future partnerships.<\/p>\n<p>Managing your email lists really boils down to being able to cultivate a custom experience through which to funnel your marketing efforts. And that\u2019s really what drives email marketing and successful engagement \u2013 the ability to create connections that are clearly intimate and going beyond the practice of generic or blanket attempts at communication.<\/p>\n<p>This also means that when you\u2019re curating your list, two other things need to happen. First, create check boxes for people based on what your business needs demand. Do you need to know their annual income or would you need to know if they\u2019re interested in any causes? Secondly, work on getting to know people personally as much as you can. Move them beyond just names on a list so you can better understand what motivates and drives them. Part of this also folds back into email marketing in that your campaigns don\u2019t need to be just message oriented that push an offer or update. They can be tailored to be micro campaigns that further better connecting with micro audiences within your list.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you were to host a party tomorrow with the goal of just impressing one specific guest, who would you invite? What considerations would you need to make when sending out the guest list. If your goal is to highlight you favorably, your guest list needs to include people who (a) can do that and&hellip;<\/p>\n","protected":false},"author":309,"featured_media":4525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[19,45,107,296,2082,2083],"class_list":["post-4524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond","tag-email","tag-list","tag-management","tag-business","tag-accelerate","tag-drive"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Accelerate Email List Management to Drive Business - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Accelerate Email List Management to Drive Business - in\" \/>\n<meta property=\"og:description\" content=\"If you were to host a party tomorrow with the goal of just impressing one specific guest, who would you invite? 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