{"id":4561,"date":"2015-12-17T06:00:52","date_gmt":"2015-12-17T06:00:52","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/the-most-epic-holiday-email-campaigns\/"},"modified":"2020-01-16T19:14:18","modified_gmt":"2020-01-16T19:14:18","slug":"the-most-epic-holiday-email-campaigns","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/the-most-epic-holiday-email-campaigns\/","title":{"rendered":"The Most Epic Holiday Email Campaigns"},"content":{"rendered":"

Now that we\u2019re well-versed with holiday marketing hacks<\/a>, it\u2019s time to level up and get inspired by some of the most epic holiday email campaigns.<\/p>\n

The best time to start your holiday email campaign is right in advance of Black Friday and Cyber Monday. You can create a holiday \u201cpreview\u201d sale and include a coupon that\u2019s only available through your email marketing campaign. A lot of people will do this. What makes your company stand out is in how creative your email design is going to be. Is it going to be a run of the mill graphic design or will it be inspired to think differently. Think differently by creating a photo spread or using more modern design elements.<\/p>\n

If you have the capability, have an interactive email marketing<\/a> campaign that links to an interactive landing page. This works brilliantly for retail industries. The landing page could be a photo of a real family living room with a Christmas tree and fireplace. The styling you go with will depend on your audience: contemporary modern or classic. You can have gifts under the tree and visitors can click on the gifts to see what\u2019s inside, each one being a product. An interactive landing page stirs the imagination and gets people virtually engaged with your products. If they can imagine it under your tree, they can imagine it under their tree.<\/p>\n

You can also play on the \u201c12 Days of Christmas\u201d Theme and have a 12 day email campaign that features one product at a time. If you\u2019re featuring one product, you\u2019re going to really need to engage readers with that product. Include a video if you can, get a popular guest blogger involved if possible. It also helps create buzz if you offer an email integrated giveaway for reach product. If you\u2019re going to do a giveaway, make sure you\u2019re taking advantage of the opportunity by creating FOMO (fear of missing out) ahead of time, through social media, prior email campaigns and your website. Also make sure you\u2019re making it easier for people to subscribe to your email campaigns since this type of campaign will increase subscribers.<\/p>\n

Creative holiday campaigns don\u2019t just need to be about the email campaign itself. You can use the email campaign to draw attention to a creative holiday \u201cgift\u201d or service. Consider what Netflix did. They offered a video of a warm fireplace called \u201cYour Home \u2013 Official Trailer.\u201d The idea was that you could use Netflix to turn your TV into a live video of a cozy fireplace. You\u2019re still using Netflix, and you\u2019re getting something personalized out of it. It\u2019s genius.<\/p>\n

How you use your email marketing campaigns can \u2013 and should \u2013 vary. Do what works for you and your growing organization. If it\u2019s strictly about content, great. If it\u2019s to draw users to a landing page, even better. The goal is to move beyond just promotional content during the holidays and find a way to personalize your company and what it has to offer an audience base.<\/p>\n

As a rule, it\u2019s always better to send more holiday email campaigns that are varied in style and content, rather than just the one-off creative holiday campaign. This is the time of year for you to get noticed and a creative email campaign has the potential to do just that.<\/p>\n","protected":false},"excerpt":{"rendered":"

Now that we\u2019re well-versed with holiday marketing hacks, it\u2019s time to level up and get inspired by some of the most epic holiday email campaigns. The best time to start your holiday email campaign is right in advance of Black Friday and Cyber Monday. You can create a holiday \u201cpreview\u201d sale and include a coupon…<\/p>\n","protected":false},"author":309,"featured_media":4562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[19,105,109,224,2105],"class_list":["post-4561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond","tag-email","tag-campaigns","tag-marketing","tag-holiday","tag-epic"],"yoast_head":"\nThe Most Epic Holiday Email Campaigns - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Most Epic Holiday Email Campaigns - in\" \/>\n<meta property=\"og:description\" content=\"Now that we\u2019re well-versed with holiday marketing hacks, it\u2019s time to level up and get inspired by some of the most epic holiday email campaigns. 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