There is nothing that unites people within a community together more than the celebration of unique and delicious food. That\u2019s why beyond all the historical landmarks and usual fanfare of the great city of Los Angeles, one of the events hovering on the radar but still culturally significant is dineLA.<\/p>\n
dineLA Restaurant Week is a consecutive 14-day dining event that takes place throughout the LA County within over 300 restaurants, and offers specialty priced lunch and dinner menus. Not just for cuisine experts and foodies, but it is a chance for all residents to eat at high-end restaurants at a discounted price. In what started as a marketing association run by the Los Angeles Tourism and Convention Board to highlight Los Angeles as a prime dining location, dineLA now takes place twice a year and donates a portion of its proceeds to charity.<\/p>\n
Now, we know the trend of taking pictures of your food (it\u2019s actually a lot harder than it looks!) and how even a photo of the perfect dish can attract so many views. So dineLA Restaurant has a lot to work with when it comes to marketing and social media engagement. Let\u2019s take a look at how they have used these platforms to get the crowd ready to get their grub on.<\/p>\n
This platform is simply the hub for all food pictures. But nowadays, a plate on a table is not going to cut it anymore. Even food pictures have to have a purpose and a unique angle. For the past few days, dineLA has uploaded photos of food within famous Los Angeles scenery; a glass of champagne at LACMA, a bowl of chips at the Walt Disney Concert Hall, Chinese takeout at Grauman\u2019s Chinese Theatre. The photos align themselves with the purpose of dineLA, which is to showcase Los Angeles as one of the best cities to dine in. So viewers will not only salivate at the food, but also remember that it is only in LA that will they get to experience this. This is an excellent example in keeping with the brand for marketing.<\/p>\n
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