{"id":4603,"date":"2016-02-03T04:16:49","date_gmt":"2016-02-03T04:16:49","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/retailer-success-stories-valentines-day-campaigns-aimed-at-men\/"},"modified":"2020-01-16T18:54:36","modified_gmt":"2020-01-16T18:54:36","slug":"retailer-success-stories-valentines-day-campaigns-aimed-at-men","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/retailer-success-stories-valentines-day-campaigns-aimed-at-men\/","title":{"rendered":"Retailer Success Stories: Valentine\u2019s Day Campaigns Aimed at Men"},"content":{"rendered":"<p>With Valentine\u2019s Day around the corner, marketing managers are working hard to identify a V-day <a href=\"https:\/\/www.benchmarkemail.com\/email-marketing\">email marketing<\/a> campaign.<\/p>\n<p>At least, that\u2019s what you would think. The reality for most enterprise level businesses is that they\u2019re still lagging behind on big ticket holidays. Marketing for hot button holidays is still considered an after-thought. It\u2019s a mistake that damages the company and keeps it from growing beyond an enterprise stage.<\/p>\n<p>Here\u2019s why.<\/p>\n<p>Not thinking about the holidays as a routine part of your marketing strategy means that you\u2019re not investing in the self-care of your business marketing. It doesn\u2019t matter if you\u2019re in retail or if you\u2019re in mental healthcare. Everyone can take advantage of it with a little bit a creativity and give themselves the time needed to launch these campaigns. A clever example of an enterprise level healthcare company that worked their services around the holidays was to run a month long contest before February 14th, where contestants could enter to offer a free month of services for their loved ones. With a catchy phrase and the big announcements shared via email on V-day, it was a way to bump Valentine\u2019s Day out of the realm of flowers and chocolates for women.<\/p>\n<p>Retailers can take that cue and bump the day out of the clich\u00e9, while still serving to the number one target demographic on this day: women. This strategy is big in luxury retail marketing, with gender-targeted email campaigns being vital to last minute Valentine\u2019s Day sales.<\/p>\n<p>A Jimmy Choo (high end shoes) email marketing campaign included a sexy email campaign that guided online shoppers through the \u201cshop for her\u201d or \u201cshop for him\u201d sections. The graphic they used as brilliant. There wasn\u2019t any red or pink in sight, but there was a heavy hint of playfulness in the carefully selected image.<\/p>\n<p>Here\u2019s what you can do in your case.<\/p>\n<p>Instead of targeting your email campaigns leading up to the holiday and catering solely to women, have the campaign geared toward email campaigns for men.<\/p>\n<p>Start by segmenting your list so you can craft content around that. The graphic design for the men on the list will differ than it would for the women on the list. The pictures would be of a couple together, for example, versus just a woman or just the product alone. It should show \u2013 or rather remind \u2013 men that this is the goal for the big day: a happy partner.<\/p>\n<p>The text would need to be kept simple and so would the product options. In this case, don\u2019t give a man too many choices but keep it simple between 3-5 products for them to choose from.<\/p>\n<p>This is <a href=\"https:\/\/www.luxurydaily.com\/wp-content\/uploads\/2013\/02\/bergdorf-email-valentines-day.jpg\">what luxury giant Bergdorf Goodman did<\/a>, but they took it a step further by running a blog post too, titled \u201c<a href=\"https:\/\/www.luxurydaily.com\/wp-content\/uploads\/2013\/02\/bergdorf-blog-valentines-day-promotion.jpg\">Gentleman, Get it Right This Valentine\u2019s Day<\/a>.\u201d<\/p>\n<p>If you want to send them down the shopping rabbit hole, then have the email campaign guide them to a landing page that offers options for the different types of gifts they\u2019re looking for, sorted by categories or sentiment marked by the emotion he wants to relay.<\/p>\n<p>Other email campaigns leading up to Valentine\u2019s Day can and should be catered to women, of course. But even in that mix, you want to have cleaner email campaigns that women can social share or forward to their partners as subtle hints. This means that even in this case, the ultimate recipient \u2013 and target audience \u2013 is men.<\/p>\n<p>So on this Valentine\u2019s Day, think like a man.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With Valentine\u2019s Day around the corner, marketing managers are working hard to identify a V-day email marketing campaign. At least, that\u2019s what you would think. The reality for most enterprise level businesses is that they\u2019re still lagging behind on big ticket holidays. Marketing for hot button holidays is still considered an after-thought. It\u2019s a mistake&hellip;<\/p>\n","protected":false},"author":309,"featured_media":4604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[],"class_list":["post-4603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retailer Success Stories: Valentine\u2019s Day Campaigns Aimed at Men - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retailer Success Stories: Valentine\u2019s Day Campaigns Aimed at Men - in\" \/>\n<meta property=\"og:description\" content=\"With Valentine\u2019s Day around the corner, marketing managers are working hard to identify a V-day email marketing campaign. 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