{"id":4625,"date":"2016-03-31T01:09:25","date_gmt":"2016-03-31T01:09:25","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/the-3-questions-you-should-be-asking-about-your-autoresponder-campaign\/"},"modified":"2020-01-16T18:54:15","modified_gmt":"2020-01-16T18:54:15","slug":"the-3-questions-you-should-be-asking-about-your-autoresponder-campaign","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/the-3-questions-you-should-be-asking-about-your-autoresponder-campaign\/","title":{"rendered":"The 3 Questions You Should be Asking About Your Autoresponder Campaign"},"content":{"rendered":"

When email marketing<\/a> professionals question the effectiveness of autoresponders, what they\u2019re usually thinking about is click open rates and conversion rates. Autoresponders are the creatives of email marketing. They can\u2019t be pegged into a whole. So if you want to know exactly how effective your autoresponder series could be, ask yourself what you\u2019re sending out as part of your campaign.<\/p>\n

To ensure you\u2019re effective, the first thing you\u2019re going to want to do is be consistent across the first six days in any initial point of contact with your audience. Once that box is marked off, it\u2019s time to assess what types of autoresponse campaigns you have lined up. Are they effective in relaying the type of info you know your audience is looking for? But beyond this, every autoresponder campaign needs to be vetted with a series of questions that ensures you\u2019ve really thought about every angle of your campaign.<\/p>\n

Question #1: Subject Lines<\/strong><\/p>\n

We\u2019ve talked at length about subject lines, but subject lines for autoresponder series are a little different. If we\u2019ve established that your typically start to finish campaign is really defined by the first six days, then you want to make sure your subject lines carries the reader through that process. What are they going to expect from each campaign and how does that campaign tie into the \u201cgetting to know you\u201d process? If you haven\u2019t thought about an elegant way to tie this in, then you\u2019re subject lines are disjointed and your brand appears inconsistent. There is no narrative, which ultimately relies on your subject line to carry it.<\/p>\n

Question #2: Design<\/strong><\/p>\n

We\u2019ve established we don\u2019t want a bare bones template and that we want to vary the type of information we\u2019re sharing in our autoresponder campaigns. That said, you also want to keep that streamline elegance and brand consistency across from campaign to campaign. So ditch the heavy design and also, please, ditch the oversized banner with your logo on it. It takes up too much space and bandwidth to download especially on mobile phones. Your reader knows who you are. After all, they saw your name in the email when they clicked on the campaign.<\/p>\n

Question #3: Intimacy<\/strong><\/p>\n

The autoresponder series here really focused on film genres to help explain how to best approach a subject that tends to be confusing to a lot of even experience marketers. There\u2019s another thing films are usually pretty good at, and that\u2019s convey intimacy. The process of watching a film \u2013 at least a good one \u2013 is an intimate experience. You\u2019re entering a world and you feel that that story is there just for you; it\u2019s focused on sharing its world with you. A well thought out autoresponder email campaign will do the same thing. It\u2019s going to be intimate, even though autoresponder campaigns are designed to be efficient and directed at a stream of people at any given time \u2013 just like a film. So to convey intimacy, use conversational language and directly address the reader.<\/p>\n","protected":false},"excerpt":{"rendered":"

When email marketing professionals question the effectiveness of autoresponders, what they\u2019re usually thinking about is click open rates and conversion rates. Autoresponders are the creatives of email marketing. They can\u2019t be pegged into a whole. So if you want to know exactly how effective your autoresponder series could be, ask yourself what you\u2019re sending out…<\/p>\n","protected":false},"author":309,"featured_media":4626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[],"class_list":["post-4625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond"],"yoast_head":"\nThe 3 Questions You Should be Asking About Your Autoresponder Campaign - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 3 Questions You Should be Asking About Your Autoresponder Campaign - in\" \/>\n<meta property=\"og:description\" content=\"When email marketing professionals question the effectiveness of autoresponders, what they\u2019re usually thinking about is click open rates and conversion rates. 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