{"id":4694,"date":"2016-10-19T12:29:00","date_gmt":"2016-10-19T12:29:00","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/marketing-survival-tips-zombie-movies\/"},"modified":"2020-01-16T18:52:48","modified_gmt":"2020-01-16T18:52:48","slug":"marketing-survival-tips-zombie-movies","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/marketing-survival-tips-zombie-movies\/","title":{"rendered":"Marketing Survival Tips From Zombie Movies"},"content":{"rendered":"

Every horror movie has an antagonist and a protagonist. There\u2019s the person who is doing the chasing and the person who is running away. You\u2019ve got Freddie Kreuger and Jason, serial killers who terrorize their audience. You\u2019ve got the horror movies with strange supernatural creatures that no one knows who to counter. Then you\u2019ve got zombie movies.<\/p>\n

Across the board, zombie movies have one thing in common and that\u2019s the fact that people fight back. Every zombie movie has a plan or a strategy for tackling the problem. Sure there\u2019s fear and mayhem, but there\u2019s also a plan<\/a>.<\/p>\n

Does the climate sound familiar? It should. It\u2019s a perfect describer for the world of marketing: the unknown with occasional mayhem, but there\u2019s a plan. So what advice about our world can be further from our favorite zombie movies?<\/p>\n

Separate Yourself From the Crowd<\/b><\/h2>\n

At the end of 28 Days Later<\/i>, we saw our protagonist survive the Zombie apocalypse because they retreated to a farmland outside the city. In every zombie movie, the goal is to be remote. Now there\u2019s a difference between being remote and being cut off. Cut off means you have no access or information about the outside world, which can be dangerous. However, remote means you\u2019re separate from the pack but still can get access if need. This works both ways because you\u2019re also controlling what gets in.<\/p>\n

Marketing works the same way. You want to be aware of what\u2019s going on but you don\u2019t want to be just another body in a large and overwhelming crowd. Create some distance to give you perspective and control – as well as creating exclusivity.<\/p>\n

Viral Happens Quick<\/b><\/h2>\n

In zombie films that are based on viral infections, it\u2019s safe to say that it happens rapidly. In World War Z<\/i>, there was about a 13-second count between bite and transformation before the zombie went on the attack. Viral in our world works the same way. The question is how are you going to respond to it.<\/p>\n

In World War Z<\/i>, nations around the world from Israel to North Korea had different strategies for containing a viral outbreak. While this works for some of them, the problem with containment is that you\u2019re not tackling the source. This is true for whether you\u2019re dealing with a viral attack on your brand, a competitor\u2019s viral message, or our own – it\u2019s always smartest to get to the source so you can either control the spread or manipulate it to trigger it again.<\/p>\n

In other words, you want to understand the thought process that occurs in split second that would convert someone from reading or seeing the message to transferring it to their community of people.<\/p>\n

Your Instincts Are Usually Right<\/b><\/h2>\n

Marketing used to be about inspiration, and now it\u2019s become a science and data<\/a> controlled industry. And yet, instincts are usually not only correct but they\u2019re a way of saving time through faster decision making. Take Shaun of the Dead<\/i> where our hero knew the owner of a bar they frequented must have had a weapon behind the counter – which he did. If they had gotten to that stronghold earlier without the interference and second guessing, they probably wouldn\u2019t have lost as many resources. Rule of thumb: trust your instincts, especially if they\u2019ve been right in the past.<\/p>\n","protected":false},"excerpt":{"rendered":"

Every horror movie has an antagonist and a protagonist. There\u2019s the person who is doing the chasing and the person who is running away. You\u2019ve got Freddie Kreuger and Jason, serial killers who terrorize their audience. You\u2019ve got the horror movies with strange supernatural creatures that no one knows who to counter. Then you\u2019ve got…<\/p>\n","protected":false},"author":309,"featured_media":4695,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[2131],"class_list":["post-4694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond","tag-halloween"],"yoast_head":"\nMarketing Survival Tips From Zombie Movies - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Survival Tips From Zombie Movies - in\" \/>\n<meta property=\"og:description\" content=\"Every horror movie has an antagonist and a protagonist. There\u2019s the person who is doing the chasing and the person who is running away. 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