{"id":4700,"date":"2016-10-25T13:58:50","date_gmt":"2016-10-25T13:58:50","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/email-marketing-surveys-freaky-good-combo\/"},"modified":"2020-10-27T14:36:52","modified_gmt":"2020-10-27T14:36:52","slug":"email-marketing-surveys-freaky-good-combo","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/email-marketing-surveys-freaky-good-combo\/","title":{"rendered":"Why Are Email Marketing And Surveys A Freaky Good Combo?"},"content":{"rendered":"

It\u2019s been said many times on this blog, in our webinars and other discussions about the benefits of email marketing, but we\u2019ll say it once more: the expected ROI for email marketing<\/a> is $40 for every $1 spent. A big reason for that is how connected to email your subscribers already are in the first place. For that same reason, surveys<\/a> serve as a powerful tool when combined with your email marketing efforts.<\/p>\n

Connect In A Space Engagement Already Exists<\/h2>\n

If you\u2019re using best practices for email marketing and maintaining a clean list, then you should have a list full of individuals who regularly open your email campaigns, click on links and, in general, look forward to receiving communications from you. So, sending a survey via email isn\u2019t exactly a cold call. You\u2019re reaching out in a space where they\u2019re already opted-in to hearing from you. Surveys are just one more approach in the long list of ways you can do great, effective email marketing and maximize that ROI.<\/p>\n

Gain Valuable Feedback<\/h2>\n

Surveys give a voice to your subscribers. They let you know if you\u2019re delivering on the promises you\u2019ve made and if your customers are happy. Use surveys to gauge the successes and failures of your marketing initiatives, branding and more. They must be used sparingly, as you don\u2019t want to overwhelm your customers, but when sent at the proper times can be highly effective.<\/p>\n

Learn Your Net Promoter Score<\/h2>\n

You\u2019ve probably been sent a survey in the last year or so by a company looking to determine their Net Promoter Score<\/a> without even realizing it. The brand likely asked how likely you were to recommend their goods or services to a friend, on a scale of 1-10. They would then subtract the percentage of Detractors (score of 0-6) from the percentage of promoters (9-10) to determine their NPS on a range of -100 to 100. This gives you a read on your customer\u2019s experience and predicts business growth.<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s been said many times on this blog, in our webinars and other discussions about the benefits of email marketing, but we\u2019ll say it once more: the expected ROI for email marketing is $40 for every $1 spent. 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