{"id":4712,"date":"2016-11-02T11:55:13","date_gmt":"2016-11-02T11:55:13","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/attitude-gratitude-three-ways-nourish-brand-generosity\/"},"modified":"2020-01-16T18:52:41","modified_gmt":"2020-01-16T18:52:41","slug":"attitude-gratitude-three-ways-nourish-brand-generosity","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/attitude-gratitude-three-ways-nourish-brand-generosity\/","title":{"rendered":"The Attitude Of Gratitude: Three Ways To Nourish Brand Generosity"},"content":{"rendered":"

As we enter the last two months of the year and begin executing our holiday marketing plans<\/a>, there\u2019s a shift in our sentiment toward our audience and each other. In addition to the nostalgia of everything that\u2019s happened over the last year, reflection on how far we\u2019ve come, there\u2019s also a spirit of generosity. As we roll into the Thanksgiving holidays, this next month is really the most celebrated time of year to give back.<\/p>\n

For a lot of brands, it\u2019s difficult to find soul and spirit of giving when marketing and profit expectations have us largely wound up and oriented toward the bottom line. When you pair this with margin goals many enterprise level companies have (which often need to be met in order to receive bonuses), it gets even more divisive to think of giving when you\u2019re focused on gaining. However, the practice of giving and maintaining steam engine momentum of your business don\u2019t have to be mutually exclusive. You don\u2019t have to sacrifice one in order to do the other. You can do both.<\/p>\n

Donate A Portion Of Sales<\/h2>\n

During the next month, there are many opportunities for folding in giving in a number of ways that can reflect your business in the most personal way. The simplest way is to dedicate a portion of sales during the month, a particular sale day, to a specific charity. Let\u2019s say you have a doggy grooming business, which case perhaps the most poignant way to give back so to offer a percentage of sales to go toward an animal shelter, a rescue service or even the Humane society. This is a favorable way to give back because it requires the most minimal logistics and investment of time and resources to set up. The only thing you have to do is advertise the sale, including it in your email campaigns, social media channels and website. You\u2019d also want to make a big deal of the giving, especially if you\u2019ve raised a nice sum. Contact the charity and express your desire, and see if they\u2019ll allow you to record a live feed of it, create a shareable video to take some photos – all of which are looped back into social media feeds.<\/p>\n

Highlight Members Of Your Audience<\/h2>\n

If you\u2019re looking for more of an intimate and profound way to give back, you can do so by highlighting select members of your audience. Thanksgiving season isn\u2019t just about physical or monetary gains – that\u2019s not the only way to give. When you go around the Thanksgiving table, we take a moment to acknowledge each other. No one says you can\u2019t do the same with your audience. Select a handful to showcase and create a profile for. Maybe you\u2019re doing one per day during Thanksgiving week. To carry this out, create a warm but concise profile of the audience\/customer sharing what makes them special and why you\u2019re thankful for them. Be sure to include at least one high-quality photo and some links to their work, website, or cause. By doing this, you\u2019re not only spotlighting gratitude but you\u2019re also interconnecting your network.<\/p>\n

Create A Practice Of Giving<\/h2>\n

The third route is to embrace corporate social responsibility<\/a> by creating a practice of giving that infuses regular or even seasonal charity with your brand. The best way forward here is to work with a special consultant so you can be guided through the process in a way that allows you to make the most of your time and effort so your company can be both impactful and gain greater visibility in the community.<\/p>\n","protected":false},"excerpt":{"rendered":"

As we enter the last two months of the year and begin executing our holiday marketing plans, there\u2019s a shift in our sentiment toward our audience and each other. In addition to the nostalgia of everything that\u2019s happened over the last year, reflection on how far we\u2019ve come, there\u2019s also a spirit of generosity. As…<\/p>\n","protected":false},"author":309,"featured_media":4713,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[],"class_list":["post-4712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond"],"yoast_head":"\nThe Attitude Of Gratitude: Three Ways To Nourish Brand Generosity - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Attitude Of Gratitude: Three Ways To Nourish Brand Generosity - in\" \/>\n<meta property=\"og:description\" content=\"As we enter the last two months of the year and begin executing our holiday marketing plans, there\u2019s a shift in our sentiment toward our audience and each other. 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