{"id":4728,"date":"2017-06-05T14:47:07","date_gmt":"2017-06-05T14:47:07","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/need-know-creating-brand-story\/"},"modified":"2020-01-16T18:51:57","modified_gmt":"2020-01-16T18:51:57","slug":"need-know-creating-brand-story","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/need-know-creating-brand-story\/","title":{"rendered":"What You Need to Know About Creating a Brand Story"},"content":{"rendered":"

Once upon a time\u2026<\/p>\n

It\u2019s the start of every great story, right?<\/p>\n

Each business has an origin story of its own<\/a>. A reason why a business was started and what solution they sought out to fix for people.<\/p>\n

We all understand the trials and tribulations businesses face as they grow and evolve. Companies learn from successes and failures and their stories either become a testimony of success \u2026 or a cautionary tale.<\/p>\n

Every business faces competition in their market. A good story can help a company stand tall as customers latch onto it and become a part of the storytelling itself.<\/p>\n

But what makes a good brand story? What makes your story interesting. More importantly, how can you create a brand story that makes customers trust in you and what you are doing?<\/p>\n

Brand Stories on Display<\/b><\/h2>\n

If you\u2019re like us, you\u2019ve watched more than a few episodes of Shark Tank<\/i>. Time and time again, businesses get deals because the Sharks bought into the brand story that they are telling as much as the product which they are selling (if not more).<\/p>\n

Companies who assume a social responsibility are more investible to the Sharks, because they know that it makes a consumer more likely to support a brand.<\/p>\n

A great brand story also lends itself to more shareable content on social media. When customers buy into your brand story, they become brand advocates.<\/p>\n

Think about a company story which you have bought into. What worked?<\/p>\n

TOMS One for One<\/b><\/h2>\n

One of the most successful recent examples of creating a brand story is TOMS One for One<\/a> approach to business. For every pair of shoes purchased, TOMS donates a pair of shoes to a child in need. Additionally, when you buy a pair of eyewear, TOMS will help to restore sight to an individual in need.<\/p>\n

\u201cIt\u2019s different from traditional marketing because we\u2019re not just a shoe company, a sunglasses or a fashion company, or a coffee company. We\u2019re not just selling \u2014 we\u2019re also a movement.\u201d \u2013 Zita Cassizzi, TOMS\u2019 Chief Digital Officer<\/p>\n

Think about it. There is no shortage of options out there when you need a new pair of shoes. The brand story of TOMS helps the consumer feel something when they buy new shoes.<\/p>\n

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