{"id":4788,"date":"2018-05-11T10:17:59","date_gmt":"2018-05-11T10:17:59","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/rand-fishkin-returns-igniting-sparktoro\/"},"modified":"2020-01-16T18:49:45","modified_gmt":"2020-01-16T18:49:45","slug":"rand-fishkin-returns-igniting-sparktoro","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/rand-fishkin-returns-igniting-sparktoro\/","title":{"rendered":"Rand Fishkin Returns: Igniting SparkToro"},"content":{"rendered":"<p>It was a pleasure to bring Rand Fishkin back to the Heart of Business, as he begins to ignite SparkToro, his latest endeavor.<\/p>\n<p><a href=\"https:\/\/www.benchmarkemail.com\/blogs\/detail\/were-off-to-see-rand-fishkin-the-wonderful-wizard-of-moz\">Hear our first conversation with Rand Fishkin, where we talk all things SEO.<\/a><\/p>\n<p>The invite to return to the podcast went out the day he announced he was leaving Moz and starting SparkToro. We just had to hear what the former Wonderful Wizard of Moz was getting into next.<\/p>\n<blockquote><p>I think the bias toward, \u2018you know&#8230;hey&#8230;there\u2019s only one way to be successful\u2019 is kind of [BS]. So this time around I am intentionally avoiding that.<\/p><\/blockquote>\n<p>It turns out he\u2019s got some pretty awesome stuff brewing with SparkToro. He told us all about it, and we can\u2019t wait to see what it will become. He also shared details about his newly released book, <i>Lost and Founder<\/i>.<\/p>\n<p>As a Content Manager, my favorite part of his chat with Rand was our conversation about content. We talked about how to create great content and the importance of transparency.<\/p>\n<p><iframe loading=\"lazy\" width=\"100%\" height=\"300\" scrolling=\"no\" frameborder=\"no\" allow=\"autoplay\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/442632984&#038;color=%23ff5500&#038;auto_play=false&#038;hide_related=true&#038;show_comments=false&#038;show_user=true&#038;show_reposts=false&#038;show_teaser=false&#038;visual=true\"><\/iframe><\/p>\n<ul>\n<li><a href=\"https:\/\/soundcloud.com\/benchmarkemail\/rand-fishkin-returns-igniting-sparktoro#t=1:28\">1:28<\/a> &#8211; What is SparkToro?<\/li>\n<li><a href=\"https:\/\/soundcloud.com\/benchmarkemail\/rand-fishkin-returns-igniting-sparktoro#t=4:11\">4:11<\/a> &#8211; On life after Moz<\/li>\n<li><a href=\"https:\/\/soundcloud.com\/benchmarkemail\/rand-fishkin-returns-igniting-sparktoro#t=7:43\">7:43<\/a> &#8211; There\u2019s not just one way to succeed<\/li>\n<li><a href=\"https:\/\/soundcloud.com\/benchmarkemail\/rand-fishkin-returns-igniting-sparktoro#t=11:39\">11:39<\/a> &#8211; Understanding your audience<\/li>\n<li><a href=\"https:\/\/soundcloud.com\/benchmarkemail\/rand-fishkin-returns-igniting-sparktoro#t=20:06\">20:06<\/a> &#8211; How transparency can make you the king of content<\/li>\n<li><a href=\"https:\/\/soundcloud.com\/benchmarkemail\/rand-fishkin-returns-igniting-sparktoro#t=30:58\">30:58<\/a> &#8211; His new book: <i>Lost and Founder<\/i><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>It was a pleasure to bring Rand Fishkin back to the Heart of Business, as he begins to ignite SparkToro, his latest endeavor. Hear our first conversation with Rand Fishkin, where we talk all things SEO. The invite to return to the podcast went out the day he announced he was leaving Moz and starting&hellip;<\/p>\n","protected":false},"author":26,"featured_media":4789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[2123],"class_list":["post-4788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond","tag-heart-of-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rand Fishkin Returns: Igniting SparkToro - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rand Fishkin Returns: Igniting SparkToro - in\" \/>\n<meta property=\"og:description\" content=\"It was a pleasure to bring Rand Fishkin back to the Heart of Business, as he begins to ignite SparkToro, his latest endeavor. 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