{"id":4790,"date":"2018-05-11T11:00:33","date_gmt":"2018-05-11T11:00:33","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/mothers-day-email-marketing-tips-infographic\/"},"modified":"2020-01-30T19:49:05","modified_gmt":"2020-01-30T19:49:05","slug":"mothers-day-email-marketing-tips-infographic","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/mothers-day-email-marketing-tips-infographic\/","title":{"rendered":"Mother’s Day Email Marketing Tips & Infographic"},"content":{"rendered":"

Mothers. We all have them. Kanye West raps about them. Most of us love them. And at least one day a year, on Mother\u2019s Day, we make sure they know it.<\/p>\n

In fact, at least 85 million matriarchs<\/a> were celebrated on Mother\u2019s Day in 2016. Mamma mia that\u2019s a lot of love to go around!<\/p>\n

We show that love in a lot of ways to the tune of $23.6 billion dollars<\/a>. Does anyone else see Dr. Evil in their head when they read those numbers?!<\/p>\n

I was always told that \u201cit\u2019s the thought that counts,\u201d but the consumers spent an average of $172 on Mother\u2019s Day in 2016<\/a>.<\/p>\n

With those kinds of numbers, it\u2019s no wonder we expect to see tons of email marketing campaigns in our inboxes leading up to Mother\u2019s Day.<\/p>\n

If you haven\u2019t begun planning your Mother\u2019s Day email campaign already, there\u2019s still some time. We\u2019ve put together some tips and an infographic to help jumpstart your efforts. Plus we have some Mother\u2019s Day email templates<\/a> to help get you going.<\/p>\n

Mother\u2019s Day Email Marketing Tips<\/b><\/h2>\n

Of course, you can also look back at your inbox and see what others did in previous years on Mother\u2019s Day. That will give you a good idea of what you liked and didn\u2019t like and what you think you can improve upon.<\/p>\n

For example, it can help to know who you could be targeting your email campaigns towards by who is buying the most Mother\u2019s Day gifts. That just happens to be 25-34 year olds, according to Fundivo.<\/p>\n

It also helps to know what moms want. Here\u2019s what they\u2019re expecting<\/a>:<\/p>\n