{"id":4825,"date":"2018-07-05T09:18:17","date_gmt":"2018-07-05T09:18:17","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/opportunities-improvements-marketing-automation\/"},"modified":"2020-01-30T19:44:12","modified_gmt":"2020-01-30T19:44:12","slug":"opportunities-improvements-marketing-automation","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/opportunities-improvements-marketing-automation\/","title":{"rendered":"Opportunities For Improvements in Marketing Automation"},"content":{"rendered":"

Nobody is perfect.<\/p>\n

We all make mistakes. We also strive for continuous improvement.<\/p>\n

It\u2019s a universal truth.<\/p>\n

And sure, part of the allure of marketing automation is its \u201cset it and forget it\u201d nature.<\/p>\n

However, letting an automation run without looking for opportunities to improve is a mistake.<\/p>\n

So, what should you be looking out for?<\/p>\n

\"Opportunities<\/p>\n

Here are three places where you can strive for the continuous improvement of marketing automation<\/a>:<\/p>\n

Fix Mistakes<\/b><\/h2>\n

It\u2019s a horrible feeling when you\u2019ve sent out an email campaign only to notice a typo in it later.<\/p>\n

You quickly fly through the five stages of grief when it happens:<\/p>\n

    \n
  1. Denial.<\/b> Rubbing your eyes and hoping you\u2019re not seeing what you\u2019re seeing.<\/li>\n
  2. Anger.<\/b> You beat yourself up. Tell yourself you should have proofread it one more time. Blame a coworker you sent a test email to.<\/li>\n
  3. Bargaining<\/b>. Sitting there wishing a feature existed to unsend an email.<\/li>\n
  4. Depression.<\/b> We\u2019ve all been there. Hiding in our office or cubicle. Deciding it\u2019s the worst thing we could have done.<\/li>\n
  5. Acceptance.<\/b> It is what it is. You can\u2019t change it. You\u2019ll be better next time.<\/li>\n<\/ol>\n

    That\u2019s all in the past with marketing automation.<\/p>\n

    Thankfully, you can update any email in your sequence, without interrupting the customer experience.<\/p>\n

    You won\u2019t be able to change the ones who have already hit the inbox. We\u2019ll pour one out for those fallen homies.<\/p>\n

    However, you don\u2019t have to create a whole new automation or risk losing the customers who are already further into the sequence of emails.<\/p>\n

    With Benchmark Email’s Automation Pro, you can create a duplicate version of an email with any necessary updates to fix typos, broken links or other errors and do your marketing automation with confidence.<\/p>\n

    Get Better Open Rates<\/b><\/h2>\n

    It\u2019s important to track the success of your marketing automation.<\/p>\n

    If you look at your reports and see that the open rate isn\u2019t what you\u2019d hoped it would be, you\u2019ve found yourself another opportunity for improvement.<\/p>\n

    Adjusting your subject line can help you see better open rates for the emails in your automation.<\/p>\n

    Here\u2019s what makes up a great subject line:<\/p>\n