{"id":4839,"date":"2018-08-15T06:49:17","date_gmt":"2018-08-15T06:49:17","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/5-reasons-need-video-make-successful-newsletter\/"},"modified":"2020-01-30T19:42:05","modified_gmt":"2020-01-30T19:42:05","slug":"5-reasons-need-video-make-successful-newsletter","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/5-reasons-need-video-make-successful-newsletter\/","title":{"rendered":"5 Reasons Why You Need Video to Make a Successful Newsletter"},"content":{"rendered":"

With visual social media platforms booming all over the place, it\u2019s easy to forget how powerful a good ol\u2019 newsletter can be.<\/p>\n

I\u2019m convinced that you don\u2019t need me to remind you that there are direct channels to our audiences that can bring them valuable insights and special opportunities right to their inbox.<\/p>\n

You\u2019ve surely learned how they can link you to your ideal clients and help you build a beneficial relationship with them all on your own. Of course, for that to happen, you have to deliver content that sparks their curiosity and makes it feel worthy to them. I wonder what that can be in today\u2019s, video-dominated landscape? Well, I\u2019m not being cryptic here.<\/p>\n

You need videos in your newsletters<\/b><\/h2>\n

I\u2019m sure you already know the power videos have for your business.<\/p>\n

The spectacular numbers about video marketing<\/a> speak of a glowing future for an already established way of reaching out: people love videos, they don\u2019t get tired of them, and they want more. Including them in your regular emails to your clients is truly a no-brainer.<\/p>\n

Leaving the considerations of how to include videos in your emails (there are fantastic tutorials on the Web about that), let me break down for you why you need to start putting videos in your newsletter to see its results soar and to revitalize your brand\u2019s message to your audience.<\/p>\n

\"5<\/p>\n

Videos build brand trust<\/b><\/h2>\n

A fruitful relationship between you and your clients can only exist if they trust you.<\/p>\n

How can you make that happen?<\/p>\n

The most direct way is to deliver what you promise (AKA your product or service does what you say it does).<\/p>\n

However, there are other things you can do to boost their trust in you: showing that you understand the core problem that brought them to you, showing commitment with the solution, being transparent about who you are. Putting all your marketing cannons aimed at your audience to show who you are.<\/p>\n

You can accomplish all of those things with videos. Company videos that display your brand\u2019s backstory, explainer videos that describe what you do and how can you help, videos with your products in action and testimonials of your happy clients are among the videos you can use to boost trust.<\/p>\n

All of them address your clients and prospects\u2019 anxieties while making it clear that you know what they are going through, that you can help them, and that you have nothing to hide. A video approach with useful and insightful takes embedded in the emails they get frequently can reinforce trust and make them loyal to your brand.<\/p>\n

They\u2019re the most popular type of content on the Internet<\/b><\/h2>\n

When I talked about \u201cspectacular numbers\u201d before I didn\u2019t overstate the true force that\u2019s video marketing. A few figures that back me up on this:<\/p>\n