{"id":4921,"date":"2019-09-10T08:10:34","date_gmt":"2019-09-10T08:10:34","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/leading-crm-and-email-marketing-saas-providers-hatchbuck-benchmark-merge\/"},"modified":"2020-01-29T16:55:07","modified_gmt":"2020-01-29T16:55:07","slug":"leading-crm-and-email-marketing-saas-providers-hatchbuck-benchmark-merge","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/leading-crm-and-email-marketing-saas-providers-hatchbuck-benchmark-merge\/","title":{"rendered":"Leading CRM and Email Marketing SaaS Providers, Hatchbuck, Benchmark, Merge"},"content":{"rendered":"

The combined company, Benchmark, will enable businesses to flourish with powerfully simple sales and marketing tools.<\/span><\/p>\n

Los Alamitos, CA <\/b>– <\/span>September 10, 2019<\/b>\u00a0 – <\/span>Benchmark Email<\/span><\/a> and <\/span>Hatchbuck<\/span><\/a>, leading SaaS (software as a service) providers of sales and marketing solutions, today announced they have merged, creating a global customer relationship management (CRM) and email marketing automation technology leader.\u00a0<\/span><\/p>\n

The combined entity will operate under the Benchmark name and has U.S. offices in St. Louis and Los Angeles with international presence in 15 countries. Jonathan Herrick, previously CEO and Co-Founder of Hatchbuck will assume the role of CEO. Curt Keller, previously CEO of Benchmark, will assume the role of Chief Innovation Officer and Chairman of the Board.<\/span><\/p>\n

The newly merged company brings together 130 employees serving over 150,000 users in 15 countries and 9 languages worldwide.\u00a0<\/span><\/p>\n

With businesses rapidly adopting digital sales and marketing technology, the combination of Hatchbuck CRM and Benchmark email solutions will enable the newly formed company to better serve its customers and gain market share in an ever growing CRM and marketing technology market. By 2025 the CRM market is projected to reach nearly $82 billion and the email marketing market is expected to reach $22 billion (<\/span>Grand View Research<\/span><\/a>)<\/span>.\u00a0<\/span><\/p>\n

\u201cEmail marketing has always been a cost-effective way to connect with customers,\u201d said Keller. \u201cAs SMBs invest more heavily in digital channels, they need a centralized place to track the relationships they\u2019ve worked hard to build. We\u2019re extremely excited about partnering with Hatchbuck to make CRM central to our robust email marketing platform.\u201d\u00a0<\/span><\/p>\n

\u201cCombining the two entities is a win for businesses on a global scale,\u201d Herrick said. \u201cBenchmark\u2019s vision is to take our email marketing platform to the next level by incorporating CRM tools and making both facets accessible to small and midsize businesses. Hatchbuck\u2019s expertise in the CRM space is going to be key to enriching Benchmark\u2019s product offering.\u201d<\/span><\/p>\n

\u201cCRM software is the largest of all software markets and growing 12% year over year,\u201d added Cliff Holekamp, Co-Founder and General Partner at Cultivation Capital. \u201cThe future is bright for Benchmark, and we are thrilled to support their success.\u201d<\/span><\/p>\n

The new leadership team includes veteran SaaS leaders from both Hatchbuck and Benchmark that bring over 350 years of combined experience.\u00a0<\/span><\/p>\n

Hatchbuck and Benchmark will continue to operate as two separate brands and platforms and merge the combined best-in-class functionality into one innovative platform by 2021.\u00a0<\/span><\/p>\n

Portland-based Alkali Partners, a boutique technology-focused investment bank, served as an advisor during the merger process. The terms of the deal were not released.<\/span><\/p>\n

About Benchmark<\/b><\/h3>\n

Benchmark Email offers an integrated, automated and robust feature set built to help the enterprise of any size. A powerfully simple and simply powerful email marketing solution designed to help you create and send compelling campaigns with ease. Learn more at <\/span>https:\/\/www.benchmarkemail.com\/<\/span><\/a>.<\/span><\/p>\n

About Hatchbuck<\/b><\/h3>\n

Hatchbuck is sales and marketing software for small businesses and marketing agencies. We help agencies and small business owners propel relationships into sales with all-in-one CRM and marketing automation. Cut through the clutter and complexity of bulky tools with a simple, affordable platform made for you. Learn more at <\/span>https:\/\/www.hatchbuck.com\/<\/span><\/a>.<\/span><\/p>\n

Read the original press release here<\/a>.<\/h3>\n","protected":false},"excerpt":{"rendered":"

The combined company, Benchmark, will enable businesses to flourish with powerfully simple sales and marketing tools. Los Alamitos, CA – September 10, 2019\u00a0 – Benchmark Email and Hatchbuck, leading SaaS (software as a service) providers of sales and marketing solutions, today announced they have merged, creating a global customer relationship management (CRM) and email marketing…<\/p>\n","protected":false},"author":7,"featured_media":4922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2166],"tags":[1203],"class_list":["post-4921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-benchmark-news","tag-crm"],"yoast_head":"\nLeading CRM and Email Marketing SaaS Providers, Hatchbuck, Benchmark, Merge - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leading CRM and Email Marketing SaaS Providers, Hatchbuck, Benchmark, Merge - in\" \/>\n<meta property=\"og:description\" content=\"The combined company, Benchmark, will enable businesses to flourish with powerfully simple sales and marketing tools. 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