{"id":604,"date":"2009-05-29T22:38:02","date_gmt":"2009-05-29T22:38:02","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/banking-evergreen-copy\/"},"modified":"2020-01-20T15:47:56","modified_gmt":"2020-01-20T15:47:56","slug":"banking-evergreen-copy","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/banking-evergreen-copy\/","title":{"rendered":"Email Marketing Tip: Banking Evergreen Copy"},"content":{"rendered":"<p>Newspapers do it. Magazines do it. Advertising firms do it. What we&#8217;re talking about here is building up a nice, convenient library of text known as \u201cevergreen\u201d that you can use in your <a href=\"https:\/\/www.benchmarkemail.com\/about-benchmark-email\/Email-Blog\/SingleBlog\/adding-social-sharing-links-to-your-email-campaigns\" target=\"_blank\" rel=\"noopener noreferrer\">email campaigns<\/a>. Simply stated, evergreen material is any sort of generic-type text or article that can be used at any time in the future.<\/p>\n<p><span style=\"font-weight: bold;\">Here are the main reasons why you should write evergreen copy: <\/span><\/p>\n<ul>\n<li>When you don&#8217;t know what to write about in your next email or newsletter, you can drop it right in and buy time until the following email or newsletter.<\/li>\n<li>It gives your recipients a break from a long string of emails pushing them to buy, buy, buy.<\/li>\n<\/ul>\n<p><span style=\"font-weight: bold;\">Here are a few evergreen copy ideas:<\/span><\/p>\n<p>Seasonal articles that focus on the time of year, rather than a\u00a0specific product<\/p>\n<ul>\n<li>General how-to sheets<\/li>\n<li>Tips on saving money and time<\/li>\n<li>Weather-related articles and tip-sheets<\/li>\n<\/ul>\n<p>To make things even easier, you can re-arrange or re-write a general article from the past. You can update the article to reflect modern developments, but the bottom line is you won&#8217;t even need to hunt around and find new content.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Newspapers do it. Magazines do it. Advertising firms do it. What we&#8217;re talking about here is building up a nice, convenient library of text known as \u201cevergreen\u201d that you can use in your email campaigns. Simply stated, evergreen material is any sort of generic-type text or article that can be used at any time in&hellip;<\/p>\n","protected":false},"author":44,"featured_media":605,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_bme_ai_translator_target_languages":[],"_bme_ai_translator_force_retranslate":false,"footnotes":""},"categories":[2171],"tags":[19,109,119,120,121],"class_list":["post-604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond","tag-email","tag-marketing","tag-copy","tag-evergreen","tag-newsletters"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Marketing Tip: Banking Evergreen Copy - Benchmark Email India<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing Tip: Banking Evergreen Copy - Benchmark Email India\" \/>\n<meta property=\"og:description\" content=\"Newspapers do it. 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