{"id":634,"date":"2009-07-09T22:26:34","date_gmt":"2009-07-09T22:26:34","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/the-right-places-to-include-your-email-sign-up-form\/"},"modified":"2020-01-20T15:47:37","modified_gmt":"2020-01-20T15:47:37","slug":"the-right-places-to-include-your-email-sign-up-form","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/the-right-places-to-include-your-email-sign-up-form\/","title":{"rendered":"The Right Places to Include Your Email Sign-up Form"},"content":{"rendered":"
\n

Email marketing is akin to a treasure hunt. You need to hunt for email addresses in the right<\/i> places to get your hands on the ultimate treasure \u2013 a bigger email list<\/a>! Here are some potential treasure spots for you to place your sign-up form:<\/p>\n

1. Website Pages<\/b>:<\/h3>\n<\/div>\n
    \n
  • The most preferred location to put up a sign-up form is your homepage. Surely, people interested in your business will browse through your homepage.<\/li>\n
  • Preferred locations also include your website sub-pages. Place your opt-in form on every page of your website. Don\u2019t worry if you can\u2019t fit the actual form on all your pages \u2013 placing a link that takes you to the sign-up form is good enough.<\/li>\n
  • Lastly, place your sign-up forms on your website blogs. Keep in mind that all users do not subscribe to RSS feeds for blog information. Therefore, it\u2019s a good idea to provide the sign-up form or a link to the form to build your email list.<\/li>\n<\/ul>\n
    \n

    2. Online Business Pages<\/b>:<\/h3>\n<\/div>\n
    <\/div>\n
      \n
    • Hopefully, most online businesses include online purchases. In such cases you are bound to have purchase confirmation pages. When a purchase is confirmed, act immediately and ask purchasers if they\u2019re interested in joining your email list.<\/li>\n
    • Pop up windows are an excellent way to target online purchasers and general visitors. Your sign-up form can pop up automatically when a purchase is confirmed and when a visitor exits your site. However, remember such forms are applicable only to those customers who don\u2019t use pop-up blockers.<\/li>\n<\/ul>\n

      3. Email Marketing Campaigns<\/b>:<\/h3>\n
      <\/div>\n
        \n
      • Include links to your sign-up forms in all your outbound emails<\/li>\n
      • Place a sign-up form link, as well as a \u2018Forward to a Friend\u2019 link as a part of your email marketing campaign.<\/li>\n
      • Place sign-up forms on your landing pages (reference and transactional) because it\u2019s worthwhile taking a chance when you\u2019re building your email list. Transactional landing pages are used to make purchases whereas reference landing pages only display relevant information. Placing sign-up forms on either will be beneficial.<\/li>\n<\/ul>\n

        4. Physical Locations<\/b><\/h3>\n
          \n
        • If you run an actual shop, place a sign-up book prominently on your counter for visitors to enter their email addresses.<\/li>\n
        • If your business requires you to make appointments with your customers, ask them to enter their email addresses in a dedicated appointment book.<\/li>\n
        • If you participate in trade shows, keep sign-up forms or a sign-up book with you to jot customers\u2019 email addresses.<\/li>\n<\/ul>\n
          <\/div>\n","protected":false},"excerpt":{"rendered":"

          Email marketing is akin to a treasure hunt. You need to hunt for email addresses in the right places to get your hands on the ultimate treasure \u2013 a bigger email list! Here are some potential treasure spots for you to place your sign-up form: 1. 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