{"id":699,"date":"2009-12-22T20:44:12","date_gmt":"2009-12-22T20:44:12","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/using-list-segments-to-target-your-audience\/"},"modified":"2020-10-28T17:31:57","modified_gmt":"2020-10-28T17:31:57","slug":"using-list-segments-to-target-your-audience","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/using-list-segments-to-target-your-audience\/","title":{"rendered":"Using List Segments to Target your Audience"},"content":{"rendered":"<div class=\"fs14\">\n<p><img decoding=\"async\" style=\"margin-right: 10px;\" src=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/list_seg.png\" alt=\"\" align=\"left\" \/>Benchmark Email&#8217;s List Segments is a powerful, easy to use feature that lets you zero in and directly connect with your desired audience. Segmenting your lists allows you to:<\/p>\n<p>&nbsp;<\/p>\n<div class=\"main_bullet\">\n<p>Extract a group of contacts based on any field in your Contact list (sign-up date, zip code, customer type, etc.).<\/p>\n<\/div>\n<div class=\"main_bullet\">\n<p>Improve response rates with relevant messages and offers.<\/p>\n<\/div>\n<div class=\"main_bullet\">\n<p>Styles: automotive, fashion, architectural<\/p><\/div>\n<div class=\"main_bullet\">Test offers, <a href=\"https:\/\/benchmarkemail.com\/blog\/writing-compelling-email-marketing-copy\/\"><\/p>\n<p>subject lines and messages<\/a> to see which gets the best results before sending to your entire list.<\/div>\n<div class=\"main_bullet\">\n<p>Mail smarter!<\/p>\n<\/div>\n<p>You can decide how detailed (or not) you want to get. Let\u2019s take a look at how it works:<\/p>\n<p>Under the Lists tab, click on Segments and Create New Segment. Then choose for which Contact List you want to create a Segment. (Your original list will remain unchanged.)<\/p>\n<p>You have two filter options to <a href=\"https:\/\/ui.benchmarkemail.com\/email-marketing\/email-list-management\/Features-Segmentation\">segment your list<\/a>.<\/p>\n<p><span class=\"blue b\"><img decoding=\"async\" style=\"margin-right: 5px;\" src=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/tick.png\" alt=\"\" align=\"middle\" \/>Date Added <\/span><b><br \/>\n<\/b>You can filter contacts based on the date when a contact joins or is added to your list. Just select the condition from the drop down box and then enter the date range.<\/p>\n<div align=\"left\"><img decoding=\"async\" style=\"border: 1px solid #cccccc;\" src=\"\/images\/blog\/filter1.gif\" alt=\"\" vspace=\"10\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium\" src=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/filter1.gif\" width=\"584\" height=\"296\" \/><\/div>\n<p><span class=\"blue b\"><img decoding=\"async\" style=\"margin-right: 5px;\" src=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/tick.png\" alt=\"\" align=\"middle\" \/>Subscriber Field <\/span><b><br \/>\n<\/b>Any subscriber information from your Contact List (e.g. zip code, email, state or customer type) can be the basis for a segment.<\/p>\n<div align=\"left\"><img decoding=\"async\" style=\"border: 1px solid #cccccc;\" src=\"\/images\/blog\/filter2.gif\" alt=\"\" vspace=\"10\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium\" src=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/filter2.gif\" width=\"594\" height=\"286\" \/><\/div>\n<p>If you want to be super specific, you can identify up to 10 filters for a segment. There is no limit to the number of segments you can have.<\/p>\n<p>This powerful feature will help you be a better, smarter email marketer. And it\u2019s already in included in your account. So Segment away!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Benchmark Email&#8217;s List Segments is a powerful, easy to use feature that lets you zero in and directly connect with your desired audience. Segmenting your lists allows you to: &nbsp; Extract a group of contacts based on any field in your Contact list (sign-up date, zip code, customer type, etc.). Improve response rates with relevant&hellip;<\/p>\n","protected":false},"author":44,"featured_media":700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[42,45,130,192,200,326,327],"class_list":["post-699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond","tag-contact","tag-list","tag-filter","tag-target","tag-audience","tag-field","tag-segmentation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Using List Segments to Target your Audience - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using List Segments to Target your Audience - in\" \/>\n<meta property=\"og:description\" content=\"Benchmark Email&#8217;s List Segments is a powerful, easy to use feature that lets you zero in and directly connect with your desired audience. Segmenting your lists allows you to: &nbsp; Extract a group of contacts based on any field in your Contact list (sign-up date, zip code, customer type, etc.). 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