{"id":769,"date":"2010-06-29T21:41:34","date_gmt":"2010-06-29T21:41:34","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/composing-emails-in-the-type-of-english-your-international-customers-speak\/"},"modified":"2020-01-30T23:33:51","modified_gmt":"2020-01-30T23:33:51","slug":"composing-emails-in-the-type-of-english-your-international-customers-speak","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/composing-emails-in-the-type-of-english-your-international-customers-speak\/","title":{"rendered":"Composing Emails In The Type Of English Your International Customers Speak"},"content":{"rendered":"

\"\"If you were a member of a bilingual society and called upon to do a presentation in front of an audience whose native tongue was 15% English but 85% German, what would be the logical language to present in? It would seem clear that the presentation should be done in German. Since that is the case, why does your brand insist in writing its emails in the American English form which is emphatically not the language of 85% of the web\u2019s English speakers?<\/p>\n

Out of the two billion people who live in nations where English is an official primary language, barely 300 million live in the United States. If your brand markets internationally<\/a> (and most do) you are not only writing for an audience which resides between Maine and California, but for a prospect who may live in Canada, Australia, Britain, India, South Africa, The Philippines or more than fifty other nations. Although the population of these countries speak English, it is not the American English you have been brought up with. They speak the British English established in their colonial past, and it is a significantly different language than that spoken in modern day New York or Los Angeles. Here are just a few examples:<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Anorak – Parka<\/td>\nFlyover – Overpass<\/td>\n<\/tr>\n
Articulated Lorry – An 18 wheeler truck<\/td>\nFootball – Soccer<\/td>\n<\/tr>\n
Aubergine – Eggplant<\/td>\nGammon – Ham<\/td>\n<\/tr>\n
Bangers – Sausages<\/td>\nHooter – Nose<\/td>\n<\/tr>\n
Biro – Ball point pen<\/td>\nLay-by – Roadside rest area<\/td>\n<\/tr>\n
Bonnet – Car hood<\/td>\nLift – Elevator<\/td>\n<\/tr>\n
Boot – Car trunk<\/td>\nLoo – Toilet<\/td>\n<\/tr>\n
Caravan – Trailer or Motor Home<\/td>\nMac – Raincoat<\/td>\n<\/tr>\n
Chemist – Drug store<\/td>\nNought – The number zero<\/td>\n<\/tr>\n
Chuffed – Happy<\/td>\nPetrol – Gasoline<\/td>\n<\/tr>\n
Courgettes – Zucchini<\/td>\nPram – Baby buggy<\/td>\n<\/tr>\n
Crisps – Potato chips<\/td>\nServiette – Table napkin<\/td>\n<\/tr>\n
Custom – Patronage<\/td>\nStone \u2013 A person\u2019s weight in 14 pound increments<\/td>\n<\/tr>\n
Dual Carriageway – Divided highway<\/td>\nSwede \u2013 Turnip<\/td>\n<\/tr>\n
Estate Car – Station wagon<\/td>\nTyre – Tire<\/td>\n<\/tr>\n
Fag – Cigarette<\/td>\nWellies – Rubber boots<\/td>\n<\/tr>\n
Faggot – A sausage-like meat<\/td>\nWing \u2013 Car fender<\/td>\n<\/tr>\n
Flat – Apartment<\/td>\nZed – The letter “Z”<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Identical terms can also have different meanings. If an American invites you over for tea, it\u2019s for a hot beverage. However, a British speaker will serve you a full evening meal. An American pudding is a spoonable flavored cream, but a British pudding is everything from cake to pastries to ice cream.<\/p>\n

There are variants everywhere: Canadians, for example, tend to speak a more Americanized English, but steadfastly insist on inserting those British u\u2019s inbetween the o\u2019s and r\u2019s, as in “honour the colour of your neighbour.” Indians tend to use colonialisms such as \u201cdo the needful\u201d which have passed away in most modern English speaking countries. Australians have specific terms such as \u201cfair dinkum\u201d which are found nowhere else.<\/p>\n

The variants even extend to the way sums are written:<\/h4>\n

USA<\/strong>: $1,234,567,890.12
\nContinental Europe<\/strong>: 1.234.567.890,12$
\nIndia<\/strong>: $1,23,45,67,891.12<\/p>\n

In most British speaking countries a billion is what Americans call a trillion. Thus if your email refers to Carlos Slim as the world\u2019s richest man with $53.5 billion, a non-American audience might interpret that as an amount greater than the GDP of North America and Europe combined!<\/p>\n

As there is no universal English, email marketers<\/a> are well advised to craft their targeted messages in the specific type of English which is practiced by their audience. Your list\u2019s statistical data has to include your customers\u2019 nationalities, thus there is no more excuse than to supply a recipe for a treacle glazed, rasher wrapped hand of pork with capsicum, silver beet and sultana forcemeat to an American audience as there is to provide the same molasses glazed, bacon wrapped pork shoulder with red pepper, swiss chard and raisin stuffing recipe to your prospects in New Zealand, Ireland, Kenya, Hong Kong, Pakistan, Singapore, Jamaica\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"

If you were a member of a bilingual society and called upon to do a presentation in front of an audience whose native tongue was 15% English but 85% German, what would be the logical language to present in? It would seem clear that the presentation should be done in German. Since that is the…<\/p>\n","protected":false},"author":139,"featured_media":770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_bme_ai_translator_target_languages":[],"_bme_ai_translator_force_retranslate":false,"footnotes":""},"categories":[2171],"tags":[529,530,531,532,533,534,535,536],"class_list":["post-769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond","tag-composing","tag-customers","tag-english","tag-international","tag-language","tag-official","tag-primary","tag-speak"],"yoast_head":"\nComposing Emails In The Type Of English Your International Customers Speak - Benchmark Email India<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Composing Emails In The Type Of English Your International Customers Speak - Benchmark Email India\" \/>\n<meta property=\"og:description\" content=\"If you were a member of a bilingual society and called upon to do a presentation in front of an audience whose native tongue was 15% English but 85% German, what would be the logical language to present in? It would seem clear that the presentation should be done in German. Since that is the…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/in\/composing-emails-in-the-type-of-english-your-international-customers-speak\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email India\" \/>\n<meta property=\"article:published_time\" content=\"2010-06-29T21:41:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-30T23:33:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/compose.png\" \/>\n\t<meta property=\"og:image:width\" content=\"131\" \/>\n\t<meta property=\"og:image:height\" content=\"130\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Hal Licino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hal Licino\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/composing-emails-in-the-type-of-english-your-international-customers-speak\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/composing-emails-in-the-type-of-english-your-international-customers-speak\\\/\"},\"author\":{\"name\":\"Hal Licino\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/person\\\/7832d9f5f413e91216f05ab6e943d01c\"},\"headline\":\"Composing Emails In The Type Of English Your International Customers Speak\",\"datePublished\":\"2010-06-29T21:41:34+00:00\",\"dateModified\":\"2020-01-30T23:33:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/composing-emails-in-the-type-of-english-your-international-customers-speak\\\/\"},\"wordCount\":644,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/composing-emails-in-the-type-of-english-your-international-customers-speak\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/10\\\/compose.png\",\"keywords\":[\"composing\",\"customers\",\"english\",\"International\",\"language\",\"official\",\"primary\",\"speak\"],\"articleSection\":[\"Beyond\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/composing-emails-in-the-type-of-english-your-international-customers-speak\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/composing-emails-in-the-type-of-english-your-international-customers-speak\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/composing-emails-in-the-type-of-english-your-international-customers-speak\\\/\",\"name\":\"Composing Emails In The Type Of English Your International Customers Speak - Benchmark Email India\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/composing-emails-in-the-type-of-english-your-international-customers-speak\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/composing-emails-in-the-type-of-english-your-international-customers-speak\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/10\\\/compose.png\",\"datePublished\":\"2010-06-29T21:41:34+00:00\",\"dateModified\":\"2020-01-30T23:33:51+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/composing-emails-in-the-type-of-english-your-international-customers-speak\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/composing-emails-in-the-type-of-english-your-international-customers-speak\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/composing-emails-in-the-type-of-english-your-international-customers-speak\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/10\\\/compose.png\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/10\\\/compose.png\",\"width\":131,\"height\":130},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/composing-emails-in-the-type-of-english-your-international-customers-speak\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Composing Emails In The Type Of English Your International Customers Speak\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\",\"name\":\"Benchmark Email India\",\"description\":\"Email Marketing Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\",\"name\":\"Benchmark Internet Group, LLC\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Internet Group, LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/person\\\/7832d9f5f413e91216f05ab6e943d01c\",\"name\":\"Hal Licino\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/07d4069f9d93e9a7a53f5781e350c7d44a8f8444751b62d37ac7fc9769ba757c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/07d4069f9d93e9a7a53f5781e350c7d44a8f8444751b62d37ac7fc9769ba757c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/07d4069f9d93e9a7a53f5781e350c7d44a8f8444751b62d37ac7fc9769ba757c?s=96&d=mm&r=g\",\"caption\":\"Hal Licino\"},\"description\":\"Hal Licino is a leading blogger on HubPages, one of the Alexa Top 120 websites in the USA. Hal has written 2,500 HubPage articles on a wide range of topics, some of which have attracted upwards of 135,000 page views a day. His blogs are influential to the point where Hal single-handedly forced Apple to retract a national network iPhone TV commercial and has even mythbusted one of the Mythbusters. He has also written for major sites as Tripology, WebTVWire, and TripScoop.\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/author\\\/hallicino\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Composing Emails In The Type Of English Your International Customers Speak - Benchmark Email India","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Composing Emails In The Type Of English Your International Customers Speak - Benchmark Email India","og_description":"If you were a member of a bilingual society and called upon to do a presentation in front of an audience whose native tongue was 15% English but 85% German, what would be the logical language to present in? It would seem clear that the presentation should be done in German. Since that is the…","og_url":"https:\/\/www.benchmarkemail.com\/in\/composing-emails-in-the-type-of-english-your-international-customers-speak\/","og_site_name":"Benchmark Email India","article_published_time":"2010-06-29T21:41:34+00:00","article_modified_time":"2020-01-30T23:33:51+00:00","og_image":[{"width":131,"height":130,"url":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/compose.png","type":"image\/png"}],"author":"Hal Licino","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Hal Licino","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/in\/composing-emails-in-the-type-of-english-your-international-customers-speak\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/in\/composing-emails-in-the-type-of-english-your-international-customers-speak\/"},"author":{"name":"Hal Licino","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/person\/7832d9f5f413e91216f05ab6e943d01c"},"headline":"Composing Emails In The Type Of English Your International Customers Speak","datePublished":"2010-06-29T21:41:34+00:00","dateModified":"2020-01-30T23:33:51+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/in\/composing-emails-in-the-type-of-english-your-international-customers-speak\/"},"wordCount":644,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#organization"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/in\/composing-emails-in-the-type-of-english-your-international-customers-speak\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/compose.png","keywords":["composing","customers","english","International","language","official","primary","speak"],"articleSection":["Beyond"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/in\/composing-emails-in-the-type-of-english-your-international-customers-speak\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/in\/composing-emails-in-the-type-of-english-your-international-customers-speak\/","url":"https:\/\/www.benchmarkemail.com\/in\/composing-emails-in-the-type-of-english-your-international-customers-speak\/","name":"Composing Emails In The Type Of English Your International Customers Speak - Benchmark Email India","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/in\/composing-emails-in-the-type-of-english-your-international-customers-speak\/#primaryimage"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/in\/composing-emails-in-the-type-of-english-your-international-customers-speak\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/compose.png","datePublished":"2010-06-29T21:41:34+00:00","dateModified":"2020-01-30T23:33:51+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/in\/composing-emails-in-the-type-of-english-your-international-customers-speak\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/in\/composing-emails-in-the-type-of-english-your-international-customers-speak\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/in\/composing-emails-in-the-type-of-english-your-international-customers-speak\/#primaryimage","url":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/compose.png","contentUrl":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/compose.png","width":131,"height":130},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/in\/composing-emails-in-the-type-of-english-your-international-customers-speak\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/in\/"},{"@type":"ListItem","position":2,"name":"Composing Emails In The Type Of English Your International Customers Speak"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/in\/#website","url":"https:\/\/www.benchmarkemail.com\/in\/","name":"Benchmark Email India","description":"Email Marketing Software","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/in\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/in\/#organization","name":"Benchmark Internet Group, LLC","url":"https:\/\/www.benchmarkemail.com\/in\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/logo\/image\/","url":"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Internet Group, LLC"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/person\/7832d9f5f413e91216f05ab6e943d01c","name":"Hal Licino","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/07d4069f9d93e9a7a53f5781e350c7d44a8f8444751b62d37ac7fc9769ba757c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/07d4069f9d93e9a7a53f5781e350c7d44a8f8444751b62d37ac7fc9769ba757c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/07d4069f9d93e9a7a53f5781e350c7d44a8f8444751b62d37ac7fc9769ba757c?s=96&d=mm&r=g","caption":"Hal Licino"},"description":"Hal Licino is a leading blogger on HubPages, one of the Alexa Top 120 websites in the USA. Hal has written 2,500 HubPage articles on a wide range of topics, some of which have attracted upwards of 135,000 page views a day. His blogs are influential to the point where Hal single-handedly forced Apple to retract a national network iPhone TV commercial and has even mythbusted one of the Mythbusters. He has also written for major sites as Tripology, WebTVWire, and TripScoop.","url":"https:\/\/www.benchmarkemail.com\/in\/author\/hallicino\/"}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts\/769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/users\/139"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/comments?post=769"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts\/769\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/media\/770"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/media?parent=769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/categories?post=769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/tags?post=769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}