{"id":8591,"date":"2019-12-26T13:05:43","date_gmt":"2019-12-26T13:05:43","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/?p=8591"},"modified":"2020-01-29T16:55:06","modified_gmt":"2020-01-29T16:55:06","slug":"your-targeted-opt-in-email-list-is-your-best-asset","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/your-targeted-opt-in-email-list-is-your-best-asset\/","title":{"rendered":"Your Targeted Opt-In Email List Is Your Best Asset"},"content":{"rendered":"<p class=\"fs16\"><i>Utilize cool opt in email programs to create success in the email marketing world<\/i><\/p>\n<p>Any email marketing expert will emphasize the importance of a targeted\u00a0<a class=\"mainlink\" href=\"https:\/\/www.benchmarkemail.com\/email-marketing\/email-list-management\">opt in email list<\/a>. As a businessperson and marketer, your objective is to bring about an increase in sales through your email communication. To achieve this objective, you should build strong and lasting relationships with your customers. You can reach this stage only after you\u2019ve proved you are trustworthy and reliable, for which you need engage customers regularly through a convenient and cost-effective medium like email.<\/p>\n<p>A targeted opt in email list can often be the catalyst you need for increasing revenue. Some people believe that a bigger email list is the key to a successful marketing campaign, but this couldn\u2019t be further from the truth. It is better to have a list of 2000 high-value customers, who have signed up for your email, than 400000 general prospects from a rented list who probably do not have the faintest interest in buying your offerings. Remember, quality usually trumps quantity.<\/p>\n<p>Good marketers can find innumerable ways of gathering subscribers and\u00a0<a class=\"mainlink\" href=\"https:\/\/www.benchmarkemail.com\/email-marketing\/email-list-management\/build-email-list\">expanding their email list<\/a>. You can run different contests, polls, surveys, promotional offers and more to give subscriptions a push. But such a list doesn\u2019t guarantee success because you need to be able to establish a rapport with customers in your email communication. You need to classify and segment your customer and prospect list based on criteria that you deem appropriate. If you run a gym and want to drive memberships, you\u2019d probably want to position it differently for students and retired folks. That\u2019s where a targeted opt in email list is critical.<\/p>\n<p>If you use Benchmark Email, you can include an easily customizable signup form on your parent website so visitors can signup by providing basic contact details and any other data you may want to collect. For instance, ask clients about their favorite pastime or where they live, it may help you personalize your opt in email. Once you have collected all the information, Benchmark\u2019s unique\u00a0<a class=\"mainlink\" href=\"https:\/\/www.benchmarkemail.com\/resources\/email-marketing-articles\/email-segmentaion-list\">list segmentation<\/a>\u00a0feature helps you classify your contacts according to various attributes as defined by you.<\/p>\n<p>List building and management is a matter of patience and dedication and can become a time consuming process. However, in an increasingly information-driven environment, high-quality data is king!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Utilize cool opt in email programs to create success in the email marketing world Any email marketing expert will emphasize the importance of a targeted\u00a0opt in email list. As a businessperson and marketer, your objective is to bring about an increase in sales through your email communication. To achieve this objective, you should build strong&hellip;<\/p>\n","protected":false},"author":7,"featured_media":8210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2164],"tags":[],"class_list":["post-8591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Your Targeted Opt-In Email List Is Your Best Asset - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Targeted Opt-In Email List Is Your Best Asset - in\" \/>\n<meta property=\"og:description\" content=\"Utilize cool opt in email programs to create success in the email marketing world Any email marketing expert will emphasize the importance of a targeted\u00a0opt in email list. 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