{"id":8595,"date":"2019-12-26T13:13:56","date_gmt":"2019-12-26T13:13:56","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/?p=8595"},"modified":"2020-01-29T16:55:06","modified_gmt":"2020-01-29T16:55:06","slug":"how-should-you-go-about-doing-your-email-blast","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/how-should-you-go-about-doing-your-email-blast\/","title":{"rendered":"Tips for Sending an Effective Email Blast"},"content":{"rendered":"

Which email blast programs should I use and should it be an email blast to an opt in list<\/i><\/p>\n

Email blast<\/a>\u00a0is one of the most popular methods you can use to promote products and services online. It is an email sent to a large subscribers list and its biggest advantage is its speed and reach. As if that wasn\u2019t enough, email blast programs can be designed in HTML so you can increase brand recall by using the right colors, logos and a look that is similar to your own website. Best of all, you can even conduct online surveys and polls in your email blast to get an idea of what customers think of your offerings.<\/p>\n

Getting the right email blast program<\/h2>\n

You could use your Hotmail, Gmail or Yahoo accounts, but if you need something professional and fool-proof and want to avoid being labeled a spammer, it\u2019s a far better idea to use an email blast program provided by a professional email marketing company such as Benchmark Email. Benchmark\u2019s partnerships with elite consortiums like The Email Sender & Provider Coalition (EPSC) and leading delivery experts like Return Path give you the best chance of reaching a prospect\u2019s inbox, which is a major challenge in\u00a0email blast marketing<\/a>. Benchmark Email even has built-in data merging features, which allow you to import contact information from different databases so you don\u2019t need to re-enter long email lists. Besides this, you can also customize your mails in easy-to-use HTML editors before sending them to your customers and prospects.<\/p>\n

Email blasting the right people<\/h2>\n

Another key aspect of any email blast is the target audience. Make sure you\u2019re hitting inboxes where the probability response, purchase or interaction is high. If you\u2019re shooting emails like a loose cannon on a rolling deck, you could put off prospects and customers (if you make it to their inboxes!), tarnish your image and end up wasting a lot of time, money and effort.<\/p>\n

Instead, use a\u00a0high-quality opt-in email list<\/a>\u00a0that you\u2019ve built over time and execute a targeted email blast campaign where recipients want to get your emails. The advantage with using a professional email blast service like Benchmark Email is that you will know how many recipients are opening your mails, clicking through and bouncing in an easily decipherable campaign report. Not only this, you also get access to useful tools like customizable signup forms for your website, double opt-in tools like Permission Pass and much more.<\/p>\n

So if you\u2019re going to do an email blast, make sure you do it right!<\/p>\n","protected":false},"excerpt":{"rendered":"

Which email blast programs should I use and should it be an email blast to an opt in list Email blast\u00a0is one of the most popular methods you can use to promote products and services online. 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