{"id":8607,"date":"2019-12-26T13:39:01","date_gmt":"2019-12-26T13:39:01","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/?p=8607"},"modified":"2020-10-27T15:51:23","modified_gmt":"2020-10-27T15:51:23","slug":"how-important-is-it-to-have-a-business-newsletter","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/how-important-is-it-to-have-a-business-newsletter\/","title":{"rendered":"How Important Is It to Have a Business Newsletter?"},"content":{"rendered":"

Company newsletters can go a long way in educating and persuading your clients and prospects to work with you.<\/i><\/p>\n

“Email newsletters are the best way to maintain customer relationships on the Internet.”<\/b>
\n– Jakob Nielsen, Internet Guru<\/p>\n

We didn\u2019t say it! This is a refrain coming from one of the Internet\u2019s leading usability experts. So if you\u2019re trying to find ways to engage customers and prospects, look no further, the\u00a0business newsletter<\/a>\u00a0has arrived.<\/p>\n

We could think of several reasons why you should invest in sending out a company newsletter, but here are some of the most important ones.<\/p>\n

Higher brand recall and association<\/h2>\n

What do you do after you\u2019ve sold that washing machine or software? Instead of waiting for customers to get in touch with you when they have problems, business newsletters offer you a way of interacting with \u2018dormant\u2019 customers, cross-selling other related products and adding value through info like product care tips and more. So the next time customers want to upgrade to a more sophisticated product or service, you\u2019re the first brand they think of.<\/p>\n

Personalized and targeted customer communication<\/h2>\n

Unlike other forms of communication that are difficult and inconvenient to personalize, email business newsletters are a breeze. If you use a professional\u00a0email marketing service<\/a>\u00a0provider like Benchmark Email, you can automatically add the recipient\u2019s name to every newsletter for that extra warmth. You can even manage your email lists in a way that classifies your customer base according to various attributes like demographics, geographical location and much more. This helps you send targeted communication to different profiles of customers. Imagine doing this in a print campaign!<\/p>\n

Quicker, wider reach<\/h2>\n

The next time you have a new release of a service or product, wait no longer than the click of a button to let customers and prospects know about it. That\u2019s because of the power of bulk email. With your own company newsletter, you can reach millions of customers across the world in an instant. Ever had those old-school printed brochures reach that fast? Not a chance!<\/p>\n

Cost-effective solution<\/h2>\n

Let’s not even bother comparing an email business newsletter to a printed brochure or newsletter. It\u2019s cheaper to send. Way cheaper!<\/p>\n

Environment-friendly (relatively!)<\/h2>\n

As opposed to cutting one-tenth of an Amazonian forest for product literature that might be trashed by at least 50% of the recipients, email company newsletters are much easier on the environment. No paper, no printing, no shipping.<\/p>\n

Well, if we haven\u2019t convinced you to start you’re your own business newsletter, nothing will. But like we said when at the start of this post, don\u2019t take our word for it!<\/p>\n","protected":false},"excerpt":{"rendered":"

Company newsletters can go a long way in educating and persuading your clients and prospects to work with you. “Email newsletters are the best way to maintain customer relationships on the Internet.” – Jakob Nielsen, Internet Guru We didn\u2019t say it! This is a refrain coming from one of the Internet\u2019s leading usability experts. So…<\/p>\n","protected":false},"author":7,"featured_media":8210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-8607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"\nHow Important Is It to Have a Business Newsletter? - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Important Is It to Have a Business Newsletter? - in\" \/>\n<meta property=\"og:description\" content=\"Company newsletters can go a long way in educating and persuading your clients and prospects to work with you. “Email newsletters are the best way to maintain customer relationships on the Internet.” – Jakob Nielsen, Internet Guru We didn\u2019t say it! This is a refrain coming from one of the Internet\u2019s leading usability experts. So…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/in\/how-important-is-it-to-have-a-business-newsletter\/\" \/>\n<meta property=\"og:site_name\" content=\"in\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-26T13:39:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-27T15:51:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/11\/Online-Marketing-101-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Adeel Mehmood\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adeel Mehmood\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/how-important-is-it-to-have-a-business-newsletter\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/how-important-is-it-to-have-a-business-newsletter\\\/\"},\"author\":{\"name\":\"Adeel Mehmood\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/person\\\/72fe5bcc91056fb76623bd5492f6b99e\"},\"headline\":\"How Important Is It to Have a Business Newsletter?\",\"datePublished\":\"2019-12-26T13:39:01+00:00\",\"dateModified\":\"2020-10-27T15:51:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/how-important-is-it-to-have-a-business-newsletter\\\/\"},\"wordCount\":457,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/how-important-is-it-to-have-a-business-newsletter\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/11\\\/Online-Marketing-101-2.png\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/how-important-is-it-to-have-a-business-newsletter\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/how-important-is-it-to-have-a-business-newsletter\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/how-important-is-it-to-have-a-business-newsletter\\\/\",\"name\":\"How Important Is It to Have a Business Newsletter? - in\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/how-important-is-it-to-have-a-business-newsletter\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/how-important-is-it-to-have-a-business-newsletter\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/11\\\/Online-Marketing-101-2.png\",\"datePublished\":\"2019-12-26T13:39:01+00:00\",\"dateModified\":\"2020-10-27T15:51:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/how-important-is-it-to-have-a-business-newsletter\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/how-important-is-it-to-have-a-business-newsletter\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/how-important-is-it-to-have-a-business-newsletter\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/11\\\/Online-Marketing-101-2.png\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/11\\\/Online-Marketing-101-2.png\",\"width\":250,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/how-important-is-it-to-have-a-business-newsletter\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Important Is It to Have a Business Newsletter?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\",\"name\":\"in\",\"description\":\"Email Marketing Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\",\"name\":\"Benchmark Internet Group, LLC\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Internet Group, LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/person\\\/72fe5bcc91056fb76623bd5492f6b99e\",\"name\":\"Adeel Mehmood\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c7e689383375a32e260bcae45c5612f0bf338242bff388c264d46b24abc309ab?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c7e689383375a32e260bcae45c5612f0bf338242bff388c264d46b24abc309ab?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c7e689383375a32e260bcae45c5612f0bf338242bff388c264d46b24abc309ab?s=96&d=mm&r=g\",\"caption\":\"Adeel Mehmood\"},\"sameAs\":[\"http:\\\/\\\/adeel\"],\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/author\\\/adeel\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Important Is It to Have a Business Newsletter? - in","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"How Important Is It to Have a Business Newsletter? - in","og_description":"Company newsletters can go a long way in educating and persuading your clients and prospects to work with you. “Email newsletters are the best way to maintain customer relationships on the Internet.” – Jakob Nielsen, Internet Guru We didn\u2019t say it! This is a refrain coming from one of the Internet\u2019s leading usability experts. So…","og_url":"https:\/\/www.benchmarkemail.com\/in\/how-important-is-it-to-have-a-business-newsletter\/","og_site_name":"in","article_published_time":"2019-12-26T13:39:01+00:00","article_modified_time":"2020-10-27T15:51:23+00:00","og_image":[{"width":250,"height":300,"url":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/11\/Online-Marketing-101-2.png","type":"image\/png"}],"author":"Adeel Mehmood","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Adeel Mehmood","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/in\/how-important-is-it-to-have-a-business-newsletter\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/in\/how-important-is-it-to-have-a-business-newsletter\/"},"author":{"name":"Adeel Mehmood","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/person\/72fe5bcc91056fb76623bd5492f6b99e"},"headline":"How Important Is It to Have a Business Newsletter?","datePublished":"2019-12-26T13:39:01+00:00","dateModified":"2020-10-27T15:51:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/in\/how-important-is-it-to-have-a-business-newsletter\/"},"wordCount":457,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#organization"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/in\/how-important-is-it-to-have-a-business-newsletter\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/11\/Online-Marketing-101-2.png","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/in\/how-important-is-it-to-have-a-business-newsletter\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/in\/how-important-is-it-to-have-a-business-newsletter\/","url":"https:\/\/www.benchmarkemail.com\/in\/how-important-is-it-to-have-a-business-newsletter\/","name":"How Important Is It to Have a Business Newsletter? - in","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/in\/how-important-is-it-to-have-a-business-newsletter\/#primaryimage"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/in\/how-important-is-it-to-have-a-business-newsletter\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/11\/Online-Marketing-101-2.png","datePublished":"2019-12-26T13:39:01+00:00","dateModified":"2020-10-27T15:51:23+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/in\/how-important-is-it-to-have-a-business-newsletter\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/in\/how-important-is-it-to-have-a-business-newsletter\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/in\/how-important-is-it-to-have-a-business-newsletter\/#primaryimage","url":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/11\/Online-Marketing-101-2.png","contentUrl":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/11\/Online-Marketing-101-2.png","width":250,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/in\/how-important-is-it-to-have-a-business-newsletter\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/in\/"},{"@type":"ListItem","position":2,"name":"How Important Is It to Have a Business Newsletter?"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/in\/#website","url":"https:\/\/www.benchmarkemail.com\/in\/","name":"in","description":"Email Marketing Software","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/in\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/in\/#organization","name":"Benchmark Internet Group, LLC","url":"https:\/\/www.benchmarkemail.com\/in\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/logo\/image\/","url":"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Internet Group, LLC"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/person\/72fe5bcc91056fb76623bd5492f6b99e","name":"Adeel Mehmood","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c7e689383375a32e260bcae45c5612f0bf338242bff388c264d46b24abc309ab?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c7e689383375a32e260bcae45c5612f0bf338242bff388c264d46b24abc309ab?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c7e689383375a32e260bcae45c5612f0bf338242bff388c264d46b24abc309ab?s=96&d=mm&r=g","caption":"Adeel Mehmood"},"sameAs":["http:\/\/adeel"],"url":"https:\/\/www.benchmarkemail.com\/in\/author\/adeel\/"}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts\/8607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/comments?post=8607"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts\/8607\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/media\/8210"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/media?parent=8607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/categories?post=8607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/tags?post=8607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}